Home Selling Tips: You Are Selling a Lifestyle, Not a House...

By
Real Estate Broker/Owner with Maxus Realty Group - Broker 301-246-0001 Broker - Realtor - CEO

Home Selling Guide -

“How To Sell Your Home”

"The complete guide to sell your home for the most money and the timing that fits your plans”

100 - Point Plan To Sell Your Home For The Most Money.  

Original article: http://www.reallynicehomes.com/blog/how-sell-your-home-you-are-selling-lifestyle-not-house/

The sale of your home isn’t quite as simple as sticking up a ‘for sale’ sign and waiting for the buyers to come to you. Here is an overview of 100 things of the various steps involved in selling a property. You can use this list as a guide when selling a house or call a professional listing broker to take care of it for you.

I’ve included various marketing tips along the way that will be part of my new book on “Marketing Tips To Sell A Home” scheduled to be published sometime in 2016

 

#1  The First Impression Counts! –

From the moment the prospective buyers drive up to your property, they are judging your home. I've seen personally when buyers don't even bother to come inside because they have already made up their mind at a first glance. Your front yard, your entrance and every single room or space in a home should be a “wow” of some sort, providing something that is beyond what’s expected to the prospective buyer. First impressions apply to each and every single room or space in a home as well.

 

#2  Appeal to everyone –

 

Try to appeal to everyone who might come through your property by using neutral designs throughout your house.. from the colors of the walls to furniture, even statues and paintings on the wall. You must remain neutral and not force a strong conviction that would only appeal to a smaller percentage of your visitors.

 

#3  You are selling a lifestyle..not a house –

From all my years of experience and talking to perhaps thousands of people about homes and real estate. I ascertained this concept which I found it to be true and factual over and over again. Most buyers are shopping for a new lifestyle...not a house. All your marketing materials should refer to this fact.

 

#4  Don't Take it Personal –  

As soon as a house is in the market, it becomes a product and is all business from there. You can't avoid the emotional aspects of selling a home...but you better hide them well if you want to sell it for the most money at a timing that fit your plans.

 

#5  Be Committed To Getting Your Home Sold –  

Selling a home with a "just testing the water" attitude will not lead you to a positive outcome. Specially when it comes to the pricing of the property.  Every house has a reputation and you need to protect it. As you accumulate "Days On Market" your chances of getting your home sold for the highest amount it can bear is almost impossible. You will end up attracting only low-ball offers looking for a bargain as your home sits unsold  with the appearance that "there must be something wrong with that property being in the market so loooong!". Commit to sell or wait until you are…

 

#6  Hiring The Right Professional –

You need guidance, advice and direction from an experienced professional if you want to sell it for the most money. Know the difference when a commission is an EXPENSE versus when a commission is an INVESTMENT for you. Every single location, town or place in the USA is littered with discounted services that have only ONE VALUE TO OFFER : Their low commissions! A commission should never be an expenditure ...rather it should be an investment to help you get the most money for your house at a timing that fits your plans

 

#7  Pricing Your Home To Sell –

Know the facts and study it carefully . The pricing of your home should not be set on hope, automatic computerized CMA's and/or  false homeowner illusions. The price of your home should be set by square foot comparisons, current local market conditions, major improvements or lack of , pending sales, sold comps and the number of similar active listings in the area. You need guidance, advice and direction from an experienced professional to set the right price to sell, follow their advice and don't look back.

 

#8  When To Sell and When to Fold –  

If timing is unimportant to you, selling it on the "right season" could bring you better results. In general,  Spring marks the beginning of the busiest home-selling and home-buying season in most areas, followed by the Summer, Fall and Winter. If you are selling your home, finding the "optimal time to sell" should be considered, if you want to sell it for the most money. Beware that there are also other major factors involved on this. Competition numbers, local market conditions and local impact changes like a new plant or factory nearby...all or some may affect the timing when to put your home for sale. Your agent should advise you if you don't have any preferences, as they have their pulse in the local market and put your home for sale during the most optimal time.

 

POINTS #9 to #100 READ THE REST HERE

THE COMPLETE GUIDE "HOW TO SELL YOUR HOME"

 

 

 

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Topic:
Home Selling
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Maryland Montgomery County
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sell my house

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Rainmaker
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David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

These are all great tips and I am sure your sellers appreciate the time and knowledge you have put into this to share with them and help them reach their goals

Sep 09, 2015 02:50 AM #1
Rainmaker
400,340
Alan Gross
PrimeLending, A PlainsCapital Company, Equal Housing Lender - Bethesda, MD
Loan Consultant

Fernando - That is quite a list. I don't think you missed a thing.

Sep 09, 2015 04:08 AM #2
Rainmaker
5,470,957
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is great advice for home sellers.

Have a most productive autumn.

Sep 23, 2015 08:28 AM #3
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Fernando Herboso - Broker for Maxus Realty Group

301-246-0001 Serving Maryland, DC and Northern VA
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