There are so many stories I could tell you about my childhood. From the times I played baseball in the backyard to the duels on the basketball court. Growing up, I thought I was invincible. I had so many hopes, wishes and dreams.
All while in the comfort of my parent's home.
Companies small and large use creative storyboards and unique marketing messages to sell the "story" vs. the product or services. The story is how a advertiser's products/services make prospects "feel," the transformation a prospect will experience by doing business with the advertiser. Coke sells "smiles" not cans of sugar. That's all they could find to actually make good on the promise. Never once have I seen a coke commercial on TV that said "buy coke." The models look into the camera, smile and sip but never do they utter "Buy coke today while interest rates are low and demand his high!"
As marketers who happen to work in the real estate industry why do many of us fail to use any creativitty in our marketing and advertising? Is creativity and uniqueness banned by our local real estate commissions? Are we afraid to reference anything beside "the market" in our ads? Is it written in the "unwritten" real estate agent operational handbook "Thou shall NOT make people smile with my advertising?"
Currently I am listening to "The Millionaire Real Estate Agent" by Gary Keller. In the book, the author makes several references to the fact a real estate agent should cover fundamentals before getting creative in his lead generation, listing and leverage processes. No where did the author say, "don't get creative." Just "know your stuff", before applying the fancy stuff.
Do you use creativity in marketing your real estate business?
If yes, why? Have you gained a competitive advantage in your market place? If so, please share.
If no, why not? Think it's stupid? That's a valid point too. Please share why you think using creativity in marketing your real estate business is a waste of time and money. Your thoughts are valid too.
At the end of the day there is no such thing as bad marketing. Return on investment is the only true measure of marketing success.
Just my two cents...
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