1. Avoid Alliteration, Always.
2. Prepositions are not words to end a sentence with.
3. Avoid Cliches like the plague. They're old hat.
4. Comparisons are as bad as Cliches
5. Be more or less specific.
6. Writers should never generalize.
Seven: Be consistent!
8. Don't be redundant: don't use more words than necessary: it's highly superfluous.
9. Who needs rhetorical questions?
10. Exaggeration is a billion times worse than an understatment.
Hat tip to my wife's colleague Gardner Hatch for sharing this one with us.
