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You're Not A Mommy Blogger - You're A Mommy With An Online Diary

By
Services for Real Estate Pros with The Silent Partner Marketing

Mommy bloggers and growing your business.

Prologue

My male friends strongly urged me not to share this article.  They suggested it was the equivalent of poking an angry mother bear.

My female friends, on the other hand, were surprisingly in support of it.

So with that said, I'd encourage you to read this and REALLY understand the message before yelling at me.

Mommy Bloggers

A couple of months ago, a female friend approached me.  She's a stay at home mom with a couple of kids.  She's an absolutely spectacular human being.  Not to minimize her husband's hard work, but let's be honest - she's the one raising the family.  She's got my utmost respect.

She asked me if I'd be interested in sponsoring her daily post.  She explained to me that she's a mommy blogger on the verge of making it big.  She asked me to dissect what she was doing and offer feedback.

I reminded her of my style.  I told her that I'm honest to a fault and I'm completely uncensored.  I told her she might want to reconsider having me critique it.

No, she insisted.  She was ready for it.

So I gave it to her.  

You're not a mommy blogger.  You're a mommy with an online diary.  

And I won't spend a dime there.

Pause.  Deep breath.  Here's where the valuable lesson comes in.

How Do You Monetize Your Brand?

I say this woman is a mommy with an online diary not to be condescending, but to help differentiate between the two.

This woman is a spectacular writer.  I mean...INCREDIBLY talented.  But she's writing about what her kid did with his poop and how many loads of laundry she did.

There's value in this, but to the individual.  You can't assign a monetary value to documentary your story - it's priceless.  But it's priceless to YOU...and surely your kids, one day...but not to the rest of society.

So how do we tweak this?  How do we take that potential and turn you from a mommy with a diary to a mommy blogger?

It's simple.  It's all about your audience.

Mothers are perhaps the most talented species ever.  They deal with little rascals and pain in the ass husbands like myself.  They keep a family together and do it with a smile on their face and often syrup on their shirts.

And they have lessons.  So many lessons.  So how do you monetize that?  

Step one?  Find out what your audience wants.

When we were parents in training, we were terrified.  We hadn't yet experienced the sleepless nights, the teething, the diaper rashes, the cranky pants switch to crazy  happy kid that comes with the first year.  So we were looking for information.  Stories.  Experiences.

This is what sets the mommy blogger apart.  Sharing that knowledge and those lessons is a great way of creating your brand.  Doing it regularly and consistently is key.

Distribution

You'll want to have a website that's responsive.  It's particularly important because moms aren't surfing the internet on their laptop while the child sleeps peacefully - they're reading articles on their iPhone while desperately trying to keep their eyes open during night time feedings.

Social media will become your friend.  Every mom is sharing articles, pictures, tips and tricks on Facebook, Twitter, Pinterest and Instagram.  Dive in.  Connect with groups - or start your own - specifically tailored to moms.

Share the pieces with your friends and encourage them to do the same.  Ask other moms to weigh in and contribute content, stories and pictures.  Dive heavy into engagement.

Bringing Home The Bacon

You're not going to start raking in the dough until you've built up a strong audience.  Track your demographics through Google analytics and social media insights.  

Once you've got some solid numbers, hit up some of the local businesses that you frequent - or online companies - by sending them some content.  Hit them up on social media and engage with them.  If you just go in cold and try and close a deal, you'll be shut down.  If you can start demonstrating value to them, you'll establish relationships that you can start leveraging as you grow your social equity.

Final Thoughts

The difference between a mommy blogger and a mommy with an online diary is clear - it's about the content and who you are talking to.  Provide value, provide value, provide value.  Make sure your pictures are clear and crisp and that videos are strong quality and tug on heartstrings.  And for the love of God, don't ask people for money until you can show them how you're already crushing it...and what your plan is to continue to grow.

Write on!

Posted by
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Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology.
 
Reyes is an acclaimed Keynote Speaker on entrepreneurship, leadership, marketing and social media.
 
The CEO is a former Producer of News and Special Projects, having worked in broadcast journalism for nearly a decade.  His team offers a marketing one-stop-shop, filling the role of a Chief Marketing Officer and support staff at a fraction of the cost of having to worry about the payroll, taxes, benefits, etc.
 
Reyes has appeared in multiple media outlets including Aol.Com, Yahoo and Bloomberg Business. 
 
You can find him on FacebookTwitter, Instagram and SnapChat (@dasilentpartner).  And he wants to connect with you on LinkedIn, so send him a request!
 
Kathy Streib
Cypress, TX
Home Stager/Redesign

Kyle - you were upfront with her and gave her helpful advice.  I hope she takes your advice!  I love all of the different blogs out there but the ones that I read are the ones that not only are well written, but that inform us as well.

Sep 11, 2015 05:21 AM
Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

You are consistant Kyle.  What you say in this post is nothing different than what you profess through out.  Content rules the day and what it offers to those reading.  Excellent advice should never be considered bashing.  While it may sting for a moment the worth far outdoes the sting.  Make it a great weekend.

Mark

Sep 11, 2015 06:50 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I am not sure why your male friends were afraid to have you post this one Kyle, nothing offensive here other than a person trying to get a friend to throw away a few advertising dollars.

Sep 11, 2015 08:58 AM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I see nothing wrong with telling it like it is and you've explained it well. Blog on!

Sep 11, 2015 09:03 AM
Cat Zwicker, CRS
Desert Sky Real Estate, LLC - Redmond, OR
Down to Earth Service; Out of this World Results!

I think you gave her a great analysis and the information to make it be what she wants, if she truly wants to blog.  Good advise is not poking the bear. 

Sep 11, 2015 09:43 AM
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Online bloggers asking for money have to be really good and offer something of value no one else is doing. Not many fit that bill. 

Sep 11, 2015 09:46 AM
Theresa Akin
CORPUS CHRISTI REALTY GROUP - Corpus Christi, TX

You did well telling her what she really wanted to know. Most of us have been through the color of little Johnny's fecal matter and what was in little Mary's upchuck. No one really wants to advertise on a blog like that.

Sep 11, 2015 10:03 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I hope  your friend takes your advice and earns some $$. While it is fun to read about a friend's crazy day or heartwarming experience, from day to day the blog needs to offer some useful information. Otherwise, it's only friends sharing their diaries. 

Sep 11, 2015 01:18 PM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

From a business perspective I see your advice as sound and I hope this woman follows your example and suggestions ... all good!

Sep 11, 2015 02:01 PM
Jill Winchel
Royal Shell Real Estate - The Koffman Group - Cape Coral, FL
We make it easy. You make it home.

You hit the nail on the head...blogs should provide value, of course, value may have different meanings to a variety of people. Some people may want to find tips and up to the minute new ideas when they read a blog and others may want to read a funny story or just take a few minutes away from their daily grind.

Sep 11, 2015 11:54 PM
Janice Zaltman
United Realty Group - Boca Raton, FL
Energy Efficient And Eco-Friendly Homes in Florida

Great advice! Honest and uncensored and very helpful towards her fufilling her dream. What more could anyone want except to be open and willing to learn.

Sep 12, 2015 04:38 AM
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

The blogger attempting to monetize their blog is similiar to a homeowner trying to estimate the value of their home. In many cases, they see more value in the product than will a buyer/subscriber. She was wise to get your counsel.

Sep 12, 2015 04:51 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Good differenciation, Kyle Reyes .   Know your audience.  Provide value.   -The end

Sep 12, 2015 05:51 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Kyle, there are lessons in this post for all of us, mommies or not.  

Sep 13, 2015 02:09 AM
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

Kyle, coming over from Patricia Kennedy 's re-blog.  So glad she shared it because I missed it originally.  

You were honest with her.  I hope she is grateful to have such a great resource.  Of course she is or she would not have asked for your critique.  Every writer must know their audience and write accordingly.  That is what make it possible to be profitable from the work.  

Sep 13, 2015 02:59 AM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

Thanks so much Anna Hatridge!  She was very appreciative :) 

Sep 13, 2015 03:01 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I see both sides of it.  And I totally agree that you have to offer value to the reader to be able to have a blog sponsored. By the same token, I also believe that value can come from personal experience.  Some days I feel a lot like a broker with a on line diary.

Sep 13, 2015 05:11 AM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

When it comes to business, exchanging products or services for money, it's all about the market, who the targets are in the market and whether or not your product and service is affordable to your target.

Your assessment of her content relative to its market might just inspire her to blog about people , places or things that the market would embrace and more importantly pay for subscribing to her blog. Most marketers pay a fee for the service you gave her, so, who knows where she'll go after your assessment? Great post.

Sep 13, 2015 08:22 AM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

Kimo Jarrett I actually now have equity in her company...and it's already paying.  Funny how the truth can pay off sometimes, huh?

Sep 13, 2015 09:31 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Great points.  She either needs to be giving life tips (how to's) or doing humor, or both, but something people want.

Sep 13, 2015 06:20 PM