Homes often connect on a deep level.
It's always interesting to see how homes evoke emotions. Case in point, if buyers have a million dollars and tour 5 gorgeous homes, what makes them choose one luxury home over the other? For most of us, the choice has a lot more to with our personalities and values than we realize.
Certainly, there are some objective decisions that are important too, such as good schools, or the property's proximity to services, or the airport. However, there are quite a few subjective factors that come into play.
It's the reason a family chooses a formal estate on the top of a mountain, rather than a lodge style home in a wooded setting along the river. When the price point and condition of the homes ( and amenities) are similar, it's the subjective factors that carry the most weight.
Many of our purchases resonate with us on a visceral level.
Recently, we spent time with a couple whom we adore. We were with them when Apple announced their new iPhone 6s and 6s Plus, with 3D Touch. They too are big fans of Apple; their products, branding, and customer service. I suspect, on some level, our mutual admiration of Apple has to do with our similar values.
Here's a quick example. I'm hoping one of these bracelets wil be on my wrist soon. And, I certainly hope my husband is reading this too. They are both silver, both priced at $1200. Both are lovely. Yet, one of these bracelets connects with me on a very deep level. The first is an offering from Tiffany's, the second is a playful creation from an artist known for designs reflecting nature's wild abandon.
Those who read my blog regularly, or who know me, will likely pick bracelet number 2. It's the bracelet with a whimsical design and an ode to Nature. It best represents my personality, passions, and values. It resonates with me on a visceral level.
It's important to understand how our purchases can be subjective, as well as, objective. As Realtors®, we need to remind ourselves of the importance of allowing this process to happen organically for our clients. And, we can certainly use this knowledge to help position a particular home in the marketplace.
Harcourts USA - The Carl Group. Globally positioned, locally focused.
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