Wynd Realty is proud to announce three new DBA companies. The companies and owners are: Castlegate Realty Group, Tammy Elliott (www.castlegaterealtygroup.com), Hamstead Realty, Brenda Hamstead, (www.hamsteadrealty.com) and MAK Realty, Maisha Khabir.
DBA’s traditionally have been used by larger firms or franchises to carve out specific niches. Wynd Realty is the only brokerage in the Atlanta marketplace that extends DBA capability to individual agents. Through this unique Program, sales agents are allowed to market and promote their work under their own brand as opposed to marketing themselves as an extension of their Broker’s brand. “Sales agents run their own businesses, it simply makes sense they are allowed to brand their own companies. Why should an agent focus their money and attention to help promote someone else’s brand?” said Jeff Bergstrom, Founder and Managing Broker of Wynd Realty.
Wynd Realty is the only Atlanta-area real estate brokerage that allows agents to become DBAs. Traditional real estate franchises aren’t interested in agents creating their own brands because it detracts from the brand of their franchise. Wynd Realty, defined as a “micro Broker”, sees their role as a “brokerage services company”. The distinction may seem subtle, but their approach is vastly different from the norm.
“We market our company to real estate agents only. We don’t market Wynd to home buyers and sellers. Studies have shown the brokerage brand isn’t as important as it once was. It’s the brand of the agent that is important and remembered by the consumer”, said Bergstrom. Adding, “National franchises like to boast about the numbers of agents they have as some sort of competitive advantage. But, in reality, real estate is local. To the seller, who cares how many agents you have, their only concern is the specific agent selling their house on their street”.
Wynd Realty was founded in 2007 and currently has an active roster of 250 sales agents. To learn more about becoming a DBA and other Wynd Realty programs, call: 404-933-4017, select option #3.