Following Up after a Networking Event

Real Estate Agent with Samsel & Associates 0790808

There's a pretty funny Seinfeld bit about a time when Jerry and Elaine go to pick up a rental car and they discover that there isn't a car available.

Jerry - I don't understand. Do you have my reservation?

Counter lady - Yes we do, but we've run out of cars.

Jerry - But the reservation keeps the car here. That's why you have the reservation.....So you know how to take the reservation but you don't know how to hold the reservation. And that's really the most important part of the reservation.


The same argument can be used for following up after a networking event. The follow up really is the most important part of the networking.

We've been to many networking events and have collected business cards of literally thousands of mortgage reps, home inspectors, attorneys, accountants and title agents. But if the interaction stops once you've received the business card, you're missing out on the most important part.

You have to follow up.

How do you follow up? Just call the person whose business card is on the top of the pile and say, "Hi, I'm Wayne Zuhl. We met at the networking event last night (or last week, or whenever)." 

It would be great if you had taken some sort of notes about your new contact. Maybe written a few words on the back of the card about what you had spoken of. This way you could say something like, "How's that situation with the USDA loan going?" or "How did you enjoy the concert you were going to?" 

And finally, "I'm going to be in your neighborhood on Tuesday of next week. Would you meet me for coffee so we can catch up?"

Simple as that. 

Because if you're not following up, you're just collecting business cards.



Also in our Networking Series:

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~ Wayne & Jean 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 09/18/2015 07:00 PM
Real Estate Best Practices
Agents who want REFERRALS!
follow up

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Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

WOW - as a Keller agent I go to Mega camp each year and hand out my card and receive in return - Now I know what to do with them! Great post. 

Sep 14, 2015 08:47 PM #1
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

That is the way to go Wayne.  I usually take notes while we are talking to show my interest and tell them I would love to learn more about then.  Then I do call.

Sep 14, 2015 09:16 PM #2
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Exactly!!!  Follow up is KEY in this business.  So few do it well leaving a great opportunity for the rest of us.  ;)

Sep 14, 2015 09:22 PM #3
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

This is excellent advice and one that should be followed with those that a future relationship could be mutually beneficial.

Sep 14, 2015 09:22 PM #4
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Yes, great advice.  Follow up is key.  I can get better at that, too.  But, thankfully, I did follow up w/ a painter last week and it is the start of a beautiful relationship.

Sep 14, 2015 09:29 PM #5
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is great advice. The purpose of networking is to network.

Sep 14, 2015 09:46 PM #6
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Wayne & Jean, great way to follow up, and you are right, you have to connect shortly after the event, or they will forget about you. 

Sep 14, 2015 10:22 PM #7
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

correct correct correct.. love the seinfeld And that's really the most important part of the reservation.

Sep 15, 2015 12:31 AM #8
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Indeed, follow up is key, in any business.

Sep 15, 2015 02:09 AM #9
Will Nesbitt
Nesbitt Realty at Condo Alexandria - Alexandria, VA
Nesbitt Realty is a family-run brokerage.

For Clark, NJ Real Estate call (732) 499-0030 x244 for Wayne and Jean Marie Zuhl with Hallmark Realtors.

Sep 15, 2015 06:44 AM #10
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Wayne and Jean

Follow up is an essential element of productive networking. Thanks for sharing an outstanding post on the topic.

Good luck and success.

Lou Ludwig

Sep 15, 2015 10:48 AM #11
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Good advice, on a side note I hate to network too traumatic for me:))Endre

Sep 15, 2015 01:57 PM #12
Bernadine Hunter, SFR, ACRE
Keller Williams Greater Columbus Realty - Pickerington, OH
"Finding Solution to Your Real Estate Needs"

Great advice, especially about making some kind of notation on the back of their card. I find it hard sometimes to remember just whose card I have.

Sep 18, 2015 08:37 PM #13
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

None of us need a pile of business cards gathering dust before being tossed. Follow up is the key to making them useful. The timing of your blog couldn't be better as I follow up with people from an event I attended yesterday.

Sep 19, 2015 07:12 AM #14
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Wayne and Jean - Very well said. If you're not following up after a networking event, you are just collecting business cards.

Sep 19, 2015 09:35 AM #15
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