Just how important are online reviews? According to Entrepreneur magazine, a 2014 survey shows that 88% of consumers used online reviews when evaluating a product, business or service.
Among surveyed consumers, 72% of them were more likely to trust a business that had positive reviews!
Most often, consumers are turning to online reviews for public opinion on restaurants, medical providers, hotels and car dealers. According to review analytics by BrightLocal, online reviews for real estate agents represents a modest, but growing segment, with 12% of consumers using online reviews to choose real estate services.
Positive online reviews help provide name recognition, professional reputation and new business. What you may not realize, is that online reviews can influence your search rank position. According to SEO analysts at Moz, "review signals" account for nearly 10% of your search rank results.
A review signal, by definition, represents various factors in your overall online review profile. Here are 5 primary components in a review signal:
- Quantity of reviews
- Frequency of reviews (reviews posted too quickly/frequently can be deemed artificial)
- Diversity of reviews (how many sites have reviews about you)
- Third-party reviews (reviews located on sites not owned directly by Google)
- Authority of reviews (some review sites have more "weight" than others)
This scratches the surface. There are numerous elements in a review signal, all measured by Google's complex algorithms.
Google has been increasing the importance of online reviews, weighing these results heavier than social media activity and click-through rates. Google also displays reviews in "Page One" search results for businesses that have accrued several positive remarks.
Ideally, client reviews of your business should be received on an ongoing basis. This helps feed fresh content to Google and further aids your ranking.
It is worth asking your clients to leave an online review? Absolutely!
Need some help with your online reputation, and managing your online reviews? Contact RealSupport today!
Copywriting & Marketing Specialist