Your Listing Expired..Now What?
It is 8:00am and the first call you receive is from a local Realtor® letting you know that
“your listing has expired”, this is an agent who is prospecting Expired Listings. Do you;
-hang up the phone?
-say NO, I already have a Realtor®
-be angry and ask why are they calling you?
Once you get off the phone with the first Realtor®, you receive a second, third, fourth phone call, then someone shows up with a nice package of information at your door yet again asking to be interviewed for the role of marketing your home. You stop answering your phone and certainly stay clear away from the door....could very well be another Realtor® telling you “your listing has expired”.
By now, you know your listing has expired..now what?
You as the homeowner, have options! Before you move on, you must understand why your house did not sell so you wouldn’t repeat it the second time around. Here are top three reasons why listings expire;
PRICE-Whether you are in hot..hot..hot seller’s market or in a market where there’s an abundance of inventory of re-sales as well as new construction, list price of your house should reflect current market conditions and active/pending/sold comps. An overpriced listing will most likely become an EXPIRED listing.
CONDITION-When I say condition, I mean condition of your house inside and out!! When was the last time you had your A/C serviced? Are all the appliances working? Ohhh..the carpet that was installed 20 years ago..how about that paint that was once off white..now a little brownish?? Aside from making sure everything in your house is in working condition, you must clean, de-clutter, organize etc Remember, you only have couple of seconds to impress potential buyers to want to make an offer. Buyers look through everything, including inside the stove, under the bed, closets, toilets, ceiling fans..yes, even the garage!
MARKETING-Marketing a home for sale takes knowledge, using ALL the tools available to reach the target audience and be effective. However, even the best marketing can not move a house that is overpriced and/or in poor condition.
These are the top three reasons why your listing will end up in the “Expired” column of Multiple Listing System(MLS) and prompt phone calls, letters and visits from Realtors® asking to be considered as your next Listing Agent.
Before moving forward, ask yourself if you have enough motivation to get your house SOLD! What does motivation mean? It means pricing it just right based on comps that are similar to your house, making sure your house is in show ready condition, means there are no obstacles with showings. Your house should be available to show any time(within a reason) and any day of the week. Don’t limit buyers and their agents to certain times and make sure there’s a lock box on the door..ohhh, one last thing, don’t be present while your house is showing.
Perhaps you need to look for a new Realtor®- If this is you, here are some questions you might want to ask the candidates;
-What will they do differently to market your house
-Why do they think it didn’t sell
-Was it priced right? How does it show?
-Are they local?
So, how do you select the Realtors you will be interviewing? Remember those phone calls you received early in the morning? How about the Realtor® who showed up at your door? I would start with them. They are aggressive, they are working. You want a Realtor® who will do the same when marketing your house. Remember, just as your listing has expired, so did many others and the agents who are picking up the phone and calling are doing it every day of the week. These are the type of Realtors® you want on your side.
If you are a Clermont, Minneola, Groveland or Winter Garden homeowner thinking about selling , I would like to apply for the job of marketing your house. Call or text me at 407-929-1852, email bethatalay@gmail.com or visit www.WhereToLiveInOrlando.com
Your Listing Expired..Now What?
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