How to market a Wheelchair Accessible House?

By
Real Estate Agent with Smart Green Realty

I just showed my buyer a beautifully kept house that was renovated for wheelchair access. You drive in the garage and a door leads to the lower level. It has a wheelchair lift to the main level. Open floor plan. Modified bathroom. Wheelchair access through the sliding doors to the pool. The listing agent does not even mention this hard-to-find feature. This is a 50 year old house. It was not built with universal design features. The bathrooms have been modified--not built for easy access. If I were the listing agent, I would advertise the heck out of the wheelchair accessible. Maybe this agent feels that will turn off able bodied and younger buyers? What do you think????

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Real Estate Sales and Marketing
Tags:
handicap access
wheelchair accessible
marketing for handicapped access

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Rainmaker
189,499
Melanie Cameron
Coldwell Banker Sea Coast Advantage - Wilmington, NC
The Cameron Team

Or they're afraid of breaking some Equal Housing code? Or they don't feel it's modified enough? Never know.

Sep 15, 2015 02:28 AM #1
Rainmaker
567,497
Eric Kodner
Madeline Island Realty - La Pointe, WI
CRS, Madeline Island Realty, LaPointe, WI 54850 -

This is an example of one of the greatest failings of our industry. Agents and brokers are not taught how to market accessible properties. Instead, agents encourage sellers to tear out these features, as if they are something to be ashamed of.

Our MLS systems don't make it easy for sellers to market an accessible home, or for buyers to find one. Modifications are expensive and many construction contractors simply don't know how to do them. Meanwhile, the percentage of the population that will need these accessible homes (boomers becoming seniors, veterans and the disabled) keeps growing.

Someone will want that home. The real estate industry needs to get serious about connecting sellers and buyers of accessible homes. 

Sep 15, 2015 02:34 AM #2
Rainmaker
104,385
zeta cross
Smart Green Realty - Philadelphia, PA
Getting Greener Makes Your home worth more!

I agree, Eric Kodner of Madeline Island Realty! A couple points: If sellers made the modifications attractive in the first place, realtors would not ask them to tear them out. I have a wheel chair accessible bathroom in my office and it looks great! I'm so glad I opted for universal design. Modifications can be ugly--but they don't have to be. I agree that many contractors don't know how to do them.

Sep 15, 2015 04:10 AM #3
Rainmaker
104,385
zeta cross
Smart Green Realty - Philadelphia, PA
Getting Greener Makes Your home worth more!

Good point about the MLS, Eric Kodner. I have a friend whose son was injured playing Lacrosse. The parents needed a house that would work for a paraplegic . How do you find one????

Sep 15, 2015 04:12 AM #4
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Rainmaker
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zeta cross

Getting Greener Makes Your home worth more!
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