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Why The Entrepreneur Is Out Of Business

By
Services for Real Estate Pros with The Silent Partner Marketing

Businesses like to complain about lousy business - but are they squandering it?My wife and I like to do our shopping on the weekend.  For some reason, that whole "working" thing tends to get in the way during the week.

That's why it blows my mind how many businesses have hours that aren't just consumer unfriendly...they're flat out stupid.

Ok, ok, you started your own business because you wanted to determine your future.  Great.  But guess what?  The whole 9-5 schedule thing is going to put you out of business.  And if you're stubborn enough to think that as a business owner you can decide 9-5 will be your hours no matter what, then perhaps you deserve to go out of business.

First example: two weeks ago, on a Sunday, my wife and I were shopping for a vanity bathroom.  We couldn't go into any stores.  Why?  They were all closed on Sundays.  So we started shopping around online.  

Want to know how many local companies we found where we could at least LOOK on their website?  None.  

Yet time and time again, I hear companies complain that they are losing sales to the internet.  Here's a little secret for you complainers.  You're not losing sales to the internet.  You're losing sales to people who are out hustling you. 

We're in the middle of a digital revolution.  You KNOW business has moved online and that as a result, your brick and mortar location is suffering.  So what do you do?  You bitch and moan.  Get over it.  Fix it.

Back to the vanity for a second.

So we found a store that was open until 12pm on a Saturday.  We got their at 11am and were still closing the deal with the salesperson at 12pm when they locked the doors.

The phone rang.  Our sales guy picked up.

"Dan, it's for you," he said to the manager.  "It's a customer."

"How many times do I have to tell you?" said Dan.  "I don't take calls after 12pm."

*Insert sound of screeching brakes*

I'm sorry - you don't take calls after 12pm?  How will you feel in six months when you try and collect unemployment because you went out of business and they don't want to take YOUR call after 12pm, bozo?

Here's my pet peeve as an entrepreneur.  I can't STAND it when people complain about money or lack of traffic....then aren't willing to hustle.  

Shut your mouth and work harder.  You've just wasted two minutes complaining that you could have been making money.

I had a guy who we send a lot of business to tell me a couple of weeks ago that working weekends isn't part of his business model.

*Mic drop*

I don't think anything more needs to be said.  So I'll leave you all with just one question to ponder.

Is your business suffering because people aren't buying...or because you aren't hustling?

Posted by
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Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology.
 
Reyes is an acclaimed Keynote Speaker on entrepreneurship, leadership, marketing and social media.
 
The CEO is a former Producer of News and Special Projects, having worked in broadcast journalism for nearly a decade.  His team offers a marketing one-stop-shop, filling the role of a Chief Marketing Officer and support staff at a fraction of the cost of having to worry about the payroll, taxes, benefits, etc.
 
Reyes has appeared in multiple media outlets including Aol.Com, Yahoo and Bloomberg Business. 
 
You can find him on FacebookTwitter, Instagram and SnapChat (@dasilentpartner).  And he wants to connect with you on LinkedIn, so send him a request!
 

Comments (36)

Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Another great post Kyle, I have a few friends who went into and then back out of business in record speed when they discovered that surviving in business meant working much harder than they were asked to by the boss that they were trying to get away from.

Only government workers get to work short hours in today's 24/7 world.

 

Sep 15, 2015 08:20 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

I have no problem with anyone choosing to work as much as they want to, whenever they want to.  My "published" business hours are 7am to 3pm, Monday through Friday, closed on weekends and holidays.  What's that?!?! This came about in 2007 when essentially 100% of our business shifted from "traditional sales" to "short sales".  The hours accomodated the fact that some of the Seller's Lenders were a few hours time difference, and frankly, it worked fine for our Sellers (Buyer Agents worked with the Buyers and yes they had different hours).  These hours NEVER lost a Seller an offer, all the information about the property was available in the MLS, including what was needed to make a "strong" offer, and that we verified all Pre-qualifications with the lenders who were closed the same time we were.  That model still works well for "traditional" listings today.  Doesn't mean I don't make exceptions by appointment, but you won't catch me showing houses at 9pm - that I'll guarantee!

Sep 15, 2015 08:58 AM
Janice Zaltman
United Realty Group - Boca Raton, FL
Energy Efficient And Eco-Friendly Homes in Florida

It's important to have both boundaries and flexibility. Working....all the time can lead to burnout.  Outstanding customer service will always be remembered. Prefer to shop in my local market, yet know what the best prices are online and can get them matched.  Nothing beats when businesses know you , respect you and take care good care of you. Can the internet do that?  It is a balancing act all the time. 

Sep 15, 2015 11:38 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Kyle, I don't know where to start!  Once I decided that I didn't want to work weekends anymore.  I gave that one up pretty quickly.  There are a bunch of lessons in this post.

Sep 15, 2015 12:29 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I have never worked a 9-5 day since becoming a REALTOR(r). I work when my clients are available on the day they are available.  What that means to me is I get to sleep in once in a while and spend my off time the first half of the day instead of after 5 pm.  That is when I work.

Sep 15, 2015 12:49 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Went to a store recently... they were closed for some Islamic holy day.    I won't go there again.   Lost customer!

Sep 15, 2015 01:53 PM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Kyle Reyes business works if the basic rules are explained to the clients.

If someone does not want an 'Internet Shop' that's fine - it's their model. If they are good, consumers will come - whether one has online presence or not.

I also know some very successful Real Estate Agents who do NOT work on Sundays!

Creating a rule/system and play by that works, as long as the expectations are set - and met.

That's the reason why entrepreneur is out of business. Just my two cents.

Sep 15, 2015 03:16 PM
Althea Kippes, Esq.
A.T. Kippes, Real Estate Broker - San Francisco, CA
Serving San Francisco to Silicon Valley!

It could be that the vanity store was probably a place that served mostly contractors, who typically work weekdays.  Maybe they don't want he retail customer.  

If you want your clients to have a good experience, you need to be available to them when they need you, and this is especially true in real estate.

As an example, one real estate vendor I used was based in Canada.  Their website said they were closed on all Canadian holidays and they listed the names of the the holidays, but not the dates.  I suppose I could have done some research to find out what those dates are, but that takes a lot of time.  I never understood why they never posted the dates of these holidays, even after many of the U.S. clients asked them to.  I never knew if they didn't answer the phone because they were there and lazy, or they weren't there because it was a Canadian holiday.  I finally stopped using them.

Sep 15, 2015 03:39 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Kyle, it is amazing how many businesses close early on Saturday when the shoppers are out on the weekend.  Great points! 

Sep 15, 2015 11:48 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I was one of the first decades ago to offer hard money loans by being available weekends...the phone rang off the hook....Got Business? Good posting here

Sep 15, 2015 11:56 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

I am not suprised at all about the website part. Local brick and mortars don't want to spend the money they need to spend for online business.  If they are not going to do it themselves they have to hire the work to get done. 

On the other hand, about the Sunday part- I love ChickFilet because of their sticking to their values and principles. They are closed on Sundays, ALL their employees get Sunday off and that rocks! I love that. So we go there whenever the kids want fast food to help support the business. 

I don't work Sundays because that to me is the Sabbath and I am supposed to honor it and I am a hypocrite if I force someone else to work for me on the day I don't believe I should be working. 

There are people who have to work on Sundays, hospitals, firemen, etc but not convenience stores or places to buy goods and services. To each his own of course. 

I believe that small business owners will be blessed for honoring the Sabbath- but that means going to church and helping the needy on Sundays, not fishing and frolicking. 

But the attitudes- that is another thing, certainly blessings won't be overpouring to those with bad attitudes. :) 

Sep 16, 2015 09:35 AM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

Nestor & Katerina Gasset for what it's worth, that's why I'm a huge fan of ChickFilet as well (ironic, considering my post...)

Sep 16, 2015 09:40 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Kyle- my business is a bit different, but I've given consultations in the evenings, Saturdays and the occasional Sunday when I'm dealing with sellers who work during the week.  Customer service and flexibility are key to a business growing and surviving.   I may have to try ChickFilet.... believe it or not, I've never been there!

Sep 19, 2015 07:58 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Hey, Kyle!

I included this post in today's "Last Week's Favorites".  Enjoy the rest of your weekend.

Sep 19, 2015 11:35 PM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

I am glad that I saw your post thanks to Patricia and I totally agree! I never turn off my phone, NEVER, and would honestly love to some times!

Sep 19, 2015 11:58 PM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

We have crafted an "on-demand" society and if someone can't walk in to a store and receive immediate gratification then they will find it somewhere else. I know it's impossible to capture every single potential customer and be open 24/7 but if you're going to be a small business owner you'd better be prepared to work way more than bankers hours. 

Sep 20, 2015 01:44 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Kyle Reyes,

Excellent post! I'm so with you. It always amazing to me when businesses are rigid with their hours. Not taking a call from a customer just because it's past your "normal" closing time is insane!! Be prepared to hustle if you want to make a go of your business..no time for slackers..others are right there to take your place!

Sep 20, 2015 01:50 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

I think that it's the attitude you describe that's the issue even more than the hours themselves. I can't imagine things closed on a weekend. Is that left over from the old blue laws? Did you have those there? 

Sep 20, 2015 02:05 AM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

Thank you Patricia Kennedy !

Sep 21, 2015 11:30 AM
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com

I can always be reach by phone, text or via our website. As far as  a set office hours they are generally 9-3. Flexibility is our practice. I do tend to be off on Sundays. My customer base does not seem to be offend that I like to spend the day with my family. Great Post. 

Oct 06, 2015 05:56 PM