What Does Your Realtor Do During The Open House?

By
Real Estate Agent with RE/MAX Compass, formerly RE/MAX WHP 0524642
https://activerain.com/droplet/4JgJ

Over the years I have held and attended hundreds of open houses. Some are fantastically boring and others are incredibly fun - depending which builder is giving away the wine, catered food and bizarre entertainment. I once witnessed a guy who stayed in a frozen position for 10 minutes at a time. He was painted completely bronze. He wore a cowboy hat and stood there like an idiot in the blazing heat. I still don't understand his purpose on that day. Inside another model home was a man and a woman who spoke to each other telling jokes while concealing their bodies behind a painted canvas. This was entertaining & fun as we were treated to sundaes, dessert wine, gift cards and all sorts of stuff. We left full, happy and very distracted. To be honest... I couldn't even tell you the name of the builders. But these open houses are amazingly different than your average open house that's being resold on the market. 

What exactly does your Realtor do for 3, 4 or five hours during the open house?


Here's what I do...

1. I sit as close as I can to the front door, usually in the study or formal dinning room. This allows me to see who is coming so I'm not caught off guard drooling from a nap on the couch. This also allows me to be standing up by the front door to greet a potential buyer for my seller - with business card in hand. A good professional welcome and handshake is always appreciated by the visitor. If the people pulling up look like pshyco paths then I can actually take my plea-sentries to the front yard. Me beating them to the lawn aids in my safety.

2. I bring my laptop, chargers and briefcase. This occupies my time so I can conduct real estate business while in your home. I can service other clients, take calls and get as much work done as possible.

3. I make sure every light in your house is on. All the blinds are adjusted and the house is lightly picked up for presentation. If you left a toilet lid up, no worries... I got it! 

4. When potential buyers come in I make the experience ALL about your listing. I make sure I know about the schools, the local builders, the taxes, hoa dues and much, much more. I also make sure I am fully aware of the neighborhood competition. 

5. I come prepared with a registry sheet that I require all buyers or visitors to sign as this allows me to do my very best to track who is and isn't in the house. If I feel like it's going to be  whopper of an experience then I'll bring reinforcements (my loan officer or colleague) to help with the traffic. 

6. I make sure to the leave the home EXACTLY how I found it.

 

Here's what I'll never do...

 

1. Lay on your couch with my feet propped up on your furniture as I thumb through your magazines, books or family photo albums. 

2. I won't attempt to log in to your wifi. It's not my house and your home isn't Starbucks.

3. I won't play with your pets, sit on your counters, lounge in the backyard or ignore the front door. 

4. I won't bring friends or family to keep me company.

5. I'll never wonder around outside and engage in personal conversations with your neighbors about you or anything else. My business is to sell the house and not listen to the neighbors talk about you or your kids.

6. I won't use your glasses to serve people water. Your home is not a hotel or cafe. 

7. I won't leave your home unattended while the home is open to the public for any reason.

8. Under no circumstances will I turn on your television on to watch the game. I have NFL Game Pass on my mobile. I'm self-sufficient if need be. 

9. I'll never help myself to the fridge or pantry.

10. I'll take any trash I create with me.

11. I'll try to use the bathroom before I come. 

12. I'll never adjust your air-condition without your permission.  

13. I'll never light your candles, use your sprays, or use any of my own sprays. 

 

Open houses should be inviting, professional and productive. There's no need for too much fluff or bizarre selling tactics. REAL buyers show up for information and a product the want to see with their own two eyes. Too many parlor tricks will distract them and maybe even confuse them. Your home isn't an amusement park or day care. It's a product. 

Posted by

 

 
Greg Nino
, Houston area Realtor®.
Helping residential buyers, sellers and tenants 7 days a week.
Available @ 832-298-8555 

RE/MAX Compass (Formerly RE/MAX WHP)

www.GiveMeMyHomesValue.com

www.EverydayHoustonHomes.Com

 

 

The information contained in this blog is believed to be reliable and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy, completeness or appropriateness for any particular purpose. All information is copywritten and the property of Greg Nino.  

 

 

 

 

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Morris Real Estate Marketing Group 09/17/2015 02:00 AM
  2. TENNESSEE HOME TEAM 09/16/2015 08:34 AM
  3. Bob Crane 09/19/2015 11:26 AM
  4. Tiffany Burke 09/22/2015 06:59 AM
Topic:
Real Estate Best Practices
Location:
Texas
Groups:
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Tags:
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Rainmaker
1,496,276
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Greg, that is how you hold an open house! No wine, no beer, no kids...

Sep 17, 2015 12:33 AM #29
Rainmaker
1,086,267
Greg Nino
RE/MAX Compass, formerly RE/MAX WHP - Houston, TX
Houston, Texas

Sonja,

 

Come see me at "my house/listing" this weekend! 11830 Brydan in Longwood Vlg! 

Sep 17, 2015 01:52 AM #31
Rainmaker
2,106,166
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I would imagine you won't sit in your car in your driveway like an agent at a recent open house I attended.  Love this post and love your lists of dos and don'ts. Well deserved Feature!

Sep 17, 2015 07:14 AM #32
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Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I am a follower of more of the do's than the don'ts on your list.  Although there have been time when a stretch on the couch would have been appreciated

Sep 17, 2015 07:39 AM #33
Rainmaker
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Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Clean up, sweep, tidy the home. water the plants... There are tons of things to do even there are no visitors....

 

Sam Shueh

Sep 17, 2015 12:34 PM #34
Rainmaker
1,317,476
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This looks like the perfect recipe for a successful open house.

Sep 17, 2015 02:22 PM #35
Rainmaker
1,086,267
Greg Nino
RE/MAX Compass, formerly RE/MAX WHP - Houston, TX
Houston, Texas

Thanks, Joan! Great to see you here in the Rain! We've made this place fun!

Sep 19, 2015 03:38 AM #36
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Greg Nino as much it is important what we do at open house - greeting people and give them best experience of the home, it is equally important not to ignore what not to do! After all, it's our listing, not our home.

Sep 19, 2015 04:08 PM #37
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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Hey, Greg!

I included this post in today's "Last Week's Favorites".  Enjoy the rest of your weekend.

Sep 19, 2015 11:36 PM #38
Rainmaker
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Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

At least you have a plan, most done in my opinion, and I choose not to do them

Sep 19, 2015 11:59 PM #39
Rainer
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Aaron Robertson
Authority Property Management - Redding, CA
We Make Renting Simple.

I found some great tips in this article that I may be able to transfer to my property management business. Thank you for posting. 

 

 

Aaron

 

Sep 20, 2015 01:35 AM #40
Rainmaker
3,795,055
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Greg Nino ,

Excellent post!! So glad I caught it on Patricia Kennedy's favorites for the week!

Sep 20, 2015 01:52 AM #41
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Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

I do use the Internet so that I can show potential home buyers comps and other resources...schools, amenities, regional attractions and parks. But other than that, totally agree. 

Sep 20, 2015 02:15 AM #42
Rainmaker
740,045
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

All good and respectful do's and don'ts tips for holding an open house.

Sep 20, 2015 03:07 AM #43
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Thanks, Greg. This is an excellent list and one I hope you share, at least in some format, with sellers. I find that most agents at open houses do a pretty good job, but there are some lounging on the couch, watching the tube, and acting as if they could care less if they have attendees or not. Until I introduce myself they don't know I am a Realtor (I don't wear a badge) - one would think they would be on their best behavior!

And what about that snoopy neighbor who pops by and then decides to tell your client what they experienced at the open house!?

Jeff

Sep 20, 2015 03:28 AM #44
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Greg- I would have no problem having you hold my house open.  BTW- hope your open house was successful.  Our good friends used to live on Brydan in Longwood and it is a beautiful area. 

Sep 20, 2015 05:35 AM #45
Rainmaker
875,983
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

Sounds about right! It is all logical for sure, although I have seen other variations that have made me more than a bit crazy. It is not a circus, but an open house. 

Sep 20, 2015 10:25 AM #46
Rainmaker
2,394,939
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

While you have a wild and crazy sense of humor, your professionalism has never been in doubt.

Sep 21, 2015 10:44 AM #47
Rainmaker
797,809
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Greg - I guess you could say that I am probably more like you; professional and respectful of the sellers home , and potential buyers.

Sep 22, 2015 04:19 PM #48
Rainmaker
111,691
Anthony Saunchez
Campa Properties - San Bernardino, CA
How can we be of service

I love this guideline. I will be sure to share with the newbies in my office.

 

Sep 24, 2015 05:56 AM #49
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Greg Nino

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