Design & Decor Inspiration - A Staging Story
How do Home Stagers come up with the decor used for Staging? I usually look to the character of the house itself: age, style, location, finishes, and paint colors. Is the house a 1920s Storybook style? Is it a 1980s Contemporary? Perhaps it's a tradtional Colonial - of any period.
Next, I focus on the target buyer. Do they have a young family? Are they first-time buyers? Why are they buying here? What are their income and education levels?
I select rental furniture to highlight the house's layout, style, and features. Then I add art, lighting, accessories, bed linens and lots of pillows in a color story that keeps the eye moving and is sure to please.
Inspiration usually abounds! For example, this is the Kitchen backslash tile we selected for a vintage house I'd already dubbed "Coastal Farmhouse":
Here are some glass storage jars I found and filled with shells; they have a chicken wire pattern on them:
Perfect synchronicity! Of course, we had to have hydrangeas, and I used this rustic arrangement in the Dining Room:
More chicken wire! Similar patterns were carried into the Living Room; note the light fixure and pillows:
A cohesive design is pleasing to the buyer's eye, and contributes to a quick sale!