Design & Decor Inspiration - A Staging Story

Home Stager with Nestings: Connecticut Home Staging and Model Homes

Design & Decor Inspiration - A Staging Story


How do Home Stagers come up with the decor used for Staging?  I usually look to the character of the house itself: age, style, location, finishes, and paint colors.  Is the house a 1920s Storybook style?  Is it a 1980s Contemporary?  Perhaps it's a tradtional Colonial - of any period. 

Next, I focus on the target buyer.  Do they have a young family?  Are they first-time buyers?  Why are they buying here?  What are their income and education levels?

I select rental furniture to highlight the house's layout, style, and features.  Then I add art, lighting, accessories, bed linens and lots of pillows in a color story that keeps the eye moving and is sure to please.

Inspiration usually abounds!  For example, this is the Kitchen backslash tile we selected for a vintage house I'd already dubbed "Coastal Farmhouse":


Here are some glass storage jars I found and filled with shells; they have a chicken wire pattern on them:

Perfect synchronicity!  Of course, we had to have hydrangeas, and I used this rustic arrangement in the Dining Room:

More chicken wire!  Similar patterns were carried into the Living Room; note the light fixure and pillows:

A cohesive design is pleasing to the buyer's eye, and contributes to a quick sale!




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Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

The secret is to keep with the theme of the home itself.  I had a stager once who put antiques in a contemporary home.  I put them in the garage.

Sep 16, 2015 06:35 AM #1
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

You are correct, Chris/Dick!  The character of the house must be reflected, and the Staging has to suggest an aspirational lifestyle.

Sep 16, 2015 07:12 AM #2
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Julia - The staging design is very beautiful to live in this home.

Sep 16, 2015 08:35 AM #3
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Julia- a job well done!  I love glass jars and these are different and fit the overall decor and theme.  Isn't it funny how those 2 pillows draw your eyes to them and make the room pop. 

Sep 16, 2015 11:08 AM #4
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

An inviting style and decor... enticing buyers to look longer at the home.

Sep 16, 2015 11:46 AM #5
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Julia, just beautiful, and love the thought process that goes into the staging of each and every home! 

Sep 25, 2015 10:38 PM #6
Sally Weatherley
Vancouver Home Staging, Home Stager Vancouver, B.C

Julie, I love your work.  You always capture the essence of the home.  You are a true House Whisperer!

Sep 29, 2015 09:48 AM #7
Kimo Stowell
HI Pro Realty LLC RB-21531 - Honolulu, HI
REALTOR Associate® RS-76763 - Honolulu Hawai'i

Aloha Julia,

I like the honeycomb tile, great for an apiary themed kitchen, the country style touch is lovely without being tooliteral in a contemporary home.

a hui hou,

Oct 22, 2015 04:46 AM #8
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Julia Maher

Connecticut Home Stager
How Can Staging Benefit You?
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