Is Marketing Your Real Estate Business Really as Easy as 1, 2, 3...?

By
Services for Real Estate Pros with New Horizon

Content Marketing is Easy

 

Content Markeing for Your Real Estate Business Can Be As Easy as 1, 2, 3, 4, 5, 6, 7, 8, 9, 10.

 

Make content marketing easy and fun by always thinking "lists!"  Be "friendly" and provide your prospects and sphere of influence lists of 10 quick tips on subjects you would freely discuss at work. Subjects like health, finance, family, sports, insurance, local new restaurants, historic restaurants, things to do in town with your visitors, ways to save money on travel and the list goes on and on...

Your audience will appreciate your efforts to provide useful information they can use immediately, regardless if they or someone they know are in the real estate market. Communicate with prospects and clients like "friends."  Providing useful information to your market will let them know you really have their best interest at heart.  

Here is a list of three topics and Headlines you can use to generate content for marketing your real estate business:

  1. Sports:  "Top Ten Discount Ticket Websites"  Everyone looks to entertain during the fall/winter seasons.  Football, Baseball, Basketball, Plays, Disney on Ice and the list goes on.  Your audience would appreciate you mentioning how to save money on tickets.  
  2. Interior Design/Home Maintenance:  "Ten Inexpensive Interior Design Tips to Help You Sell Your Home Fast!"  Who doesn't like interior design tips?  "5 Ways to Makeover Your Bathroom for Less Than $100."  "5 Home Maintenance Procedures You MUST Do Annually to Save Your Family Thousands  -  They Increase the Value of Your Home Too!"  What couple wouldn't appreciate a quick list of maintenance concerns they should keep an eye on?  A report like this might end up in the "junk draw" with the other "just in case" items and pizza coupons. 
  3. Family:  "5 Affordable Vacation Ideas within 100 Miles of Your Hometown!"  How many times has your family discussed taking a vacation but needing to consider "the budget?" Any family in your farm market, renter or home owner would appreciate such a thoughtful gesture.  

You would share the above information with a family member, friend or while shooting the breeze "at the water cooler."  Sharing evergreen content in a professional, friendly manner lets prospects know you truly have their best interest in mind.  Sharing useful information allows your audience to get to know a little about you which makes "knowing, liking and trusting you" with their most cherished asset a little easier.

Content marketing is as easy as 1, 2, 3... 

What are your thoughts?  Taking your "Realtor" hat off for a minute.  Would you not enjoy your "Neighborhood Realtor" informing you of "10 Family Restaurants in Your Hometown Your Family Can Dine for $30 or Less?"

 

Please share your thoughts and comments below!

 

That's #RealtorSuccess!

 

Michael Oden

Realtor Success

For more creative and unique marketing ideas for your real estate business visit Realtor Success.

Posted by

Michael Oden

New Horizon Financial Services, LLC

Michael@nhfsllc.com

Comments (2)

Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Great tips...I especially like the suggestion of blogging/marketing about fun "5 Affordable Vacation Ideas within 100 Miles of Your Hometown!"

Sep 16, 2015 02:11 PM
Lucy Popiel-Hasaj
Madison Adams RE - Saddle River, NJ
Residential Real Estate.

Thank you.  I am brainstorming for blog ideas and here I fund great suggestions. Now I think it will easier for me.   Thank you so much Michael Oden

Sep 28, 2015 09:54 AM
Michael Oden

My pleasure.  Let me know if I can be of assistance in any way.

Sep 28, 2015 01:07 PM