In Atlanta, Georgia, real estate brokerages are not required to be affiliated with any realty board or association. In becoming an unaffiliated brokerage, Wynd Realty could save each of its agents nearly $500 a year in what was universally viewed as unnecessary fees.
In doing so, each agent under Wynd Realty’s affiliation would no longer be “allowed” to join a board, which speaks volumes for the business models of realty boards.
When Wynd Realty was founded in 2008, Atlanta had only one known unaffiliated brokerage. That brokerage didn’t advertise the fact. Agents heard of this brokerage only over hushed conversations in the copier room or cocktails with other agents. Our aim was to change that.
The universal hatred of board dues would become Wynd Realty’s initial strategic marketing push. We had found our universal enemy. It was also our intention to be as loud about it as possible. We had “ditch the board”-type messaging on everything we did.