Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Thanks for sharing the great info.

I use two numbers that both ring into my cell and I simply ask where they found me.

No bus benches in our area.

Years ago I paid per click and got swindled with bogus clicks.  I swore I would never do that again and I never will.

Rarely advertise in the daily newspaper either. Not sure I am doing anything right but I make a very nice income out here in the country!!

My simple website and my simple cards I mail work just fine for me!!

My methodology has not brought me any new clients since...well I met them for lunch today...so I would say since yesterday!!

Have a great weekend!

 

Sep 18, 2015 06:32 AM
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com

Micheal thanks for some great advice. Good to hear your busy. 

Sep 18, 2015 06:56 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Michael, I now have a much better understanding of how PPC should work if done properly. I also learned about landing pages and some other valuablle info as well. Thank you very much for sharing!

Sep 18, 2015 07:01 AM
Vera Gonzalez
RE/MAX Suburban, Inc. - Sterling Heights, MI
Gonzo For Real Estate

This is a fantastic blog as usual SEO Expert: Michael George !  Thank you for sharing all this info. You are the bomb diggety. 

Sep 18, 2015 07:02 AM
Janice Zaltman
United Realty Group - Boca Raton, FL
South Florida Residential Real Estate

Hi Michael: Glad that were able to take a breath and find time to write a great post.  

Sep 18, 2015 07:59 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Glad to see you back on here Michael.  I do need to work more on landing pages.  I haven't not been doing PPC but have been experimenting a bit w/ FB ads and about to retest remarketing.  Thx for the links.

Sep 18, 2015 08:12 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Michael, this makes perfect sense to me.  Thanks for the education!

Sep 18, 2015 08:44 AM
Bruce Brockmeier
Internet Marketing Consultant to REALTORS® - Yorba Linda, CA
Coached By Crouch

Thank you!  Very interesting. 

Sep 18, 2015 08:45 AM
Beau Mueller
Honolulu, HI
Real Estate Marketing Professional

Great, actionable advice! This methodology is best practice for facebook ads too (sending targeted traffic to niche,relevant landing page) One comment/recommendation would be that if you are spending a lot on stock images Pixabay.com is a great resource with a wealth of license-free professional shots completely for free.

Sep 18, 2015 09:14 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Thanks for such detailed explanation of PPC.

I'm always impressed the quality of your content and solid knowledge of ''how to'' market right.

Sep 18, 2015 09:44 AM
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Thank you for the landing page education. Going to check unbounce.com for landing page templates. 

Sep 18, 2015 09:50 AM
SEO Expert: Michael George
Phoenix, AZ
Real Estate and Law Firm SEO

It's actually unbounce.com Les & Sarah Oswald - there is a typo in my post. Sorry about that!

Sep 18, 2015 10:40 AM
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

SEO Expert: Michael George - my mistake...

I checked the website and lots of great templates to choose from.  Now...if I can just decided on which landing page to use.

Sep 18, 2015 10:53 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Michael glad to see you back.....awesome post that will help everyone to make smarter choices.

 

                                                 Featured in A+Tudes!

 

Sep 18, 2015 10:56 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Michael- so glad to see you here!  And, thank you for this advice.  It's easy to read and to understand.  I've never looked at PPV but I do need to do a lot of work on my website.  Hope to see you around more often. 

Sep 18, 2015 11:11 AM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Hi Mike and thank you; makes sense!

Sep 18, 2015 11:56 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Thanks for all this value information.  I have bookmarked this post and plan to come back on the weekend.

Sep 18, 2015 01:47 PM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great Information ... it all makes so much sense ... and is a great way for us to make dollars and stop throwing the dollars away.  Thanks!

Sep 18, 2015 02:44 PM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

What a great explanation of how to make PPC work for you!  Your tips are really helpful.  I'm bookmarking this post for future reference.

Sep 18, 2015 03:56 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

This makes perfect sense. I swore off PPC after getting a hundred or so bogus clicks within a couple of days. I might try it again -using your methods and keeping a daily watch on the budget! 

Sep 18, 2015 04:03 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Glad this post got featured I am here because of a re-blog had no idea Features still exist....Endre

Sep 18, 2015 04:16 PM
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

The challenge IMO with the Internet PPC format is the same as ghost copywriters for bloggers. How do you confirm that the PPC user or visitor isn't getting paid from the source? I'm skeptical until I see otherwise. Regardless, great post.

Sep 18, 2015 04:54 PM
Terry McCarley
Coastal Real Estate - Cape Coral FL - Cape Coral, FL
REALTOR, SRES, CDPE - Cape Coral, FL

SEO, PPC, Landing Pages etc... I need help understanding all or it!!!

Sep 18, 2015 10:19 PM
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

Always a new bit of homework SEO Expert: Michael George . The list of homework never ends. The results are always worth it!

Sep 18, 2015 11:04 PM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Michael. This is well written and easy to understand. Thank you.

Sep 18, 2015 11:18 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Learned a lot from this post, Michael, about a topic that can be very complicated and not easily understood. Thanks.

Sep 18, 2015 11:30 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Pretty soon, we can walk up to one another and tap each other to communicate?

Sep 19, 2015 12:23 AM
SEO Expert: Michael George
Phoenix, AZ
Real Estate and Law Firm SEO

Frank Rubi, MBA - so good to "see" you here my friend. You once did something for me that I'll never forget. Do you remember?

To whomever featured this post, maybe it was you Frank, thank you very much.

If anyone was confused by the article, I don't blame you. I woke up today with a fresh brain and looked at it again. I reversed step #2 and #3 in the original article. In other words: you would get a fresh domain, used just for PPC, first, and then you'd sign up for unbounce. I also should have let everyone know that unbounce.com is $50 per month, but you get a one month free trial.

You'll notice that gets you 5000 hits per month. If you were paying $1 per click, that means your PPC budget would be $5,000 per month to fully utilize the service. Of course, you are not going to do that. So I have two suggestions:

1. A few Realtors could get together and share an account.

2. Read my next article, and I'll show you how to set up a landing page on your own website, for free, on your own hosting account. I think it's best to use unbounce, due to many other features it offers, but I'm going to show another way the next time, since there seems to be a lot of interest in this article.

I don't work for unbounce, by the way.

 

Sep 19, 2015 02:40 AM
Frank Rubi

Michael, I remember. Have a great weekend.

Sep 19, 2015 06:05 AM
SEO Expert: Michael George
Phoenix, AZ
Real Estate and Law Firm SEO

That was nice of you, thanks for the feature Anna Banana Kruchten !

Also, kind words from Kathy Streib - thanks for making me smile. Just little nice words can really make someone's day. Thanks. :-)

I'm glad that everyone understood. Even if you would never consider PPC, I hope that everyone at least considers using different telephone numbers on different methods of advertising. It's so cheap to have forwarding numbers and put one on ActiveRain, and another on your Homes & Land ad, etc., etc.

PPC or not, tracking the sources of your phone calls could have been an article in and of itself. Thanks again folks.

Sep 19, 2015 02:51 AM
SEO Expert: Michael George
Phoenix, AZ
Real Estate and Law Firm SEO

Vera Gonzalez - from my home town of Sterling Heights, wins best comment. Oh you didn't know there was a comment contest? You'll be glad to know I aspire to be the best bomb diggitey I can, each and every day Vera.

Sep 19, 2015 02:54 AM
Vera Gonzalez

SEO Expert: Michael George  LMAO!! I know you do, it shows.  Throwing ny hands up for the hometown!

Sep 19, 2015 03:12 AM
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

I've got a bunch of extra domains that I am not using, so this is right up my alley, Michael. You are such a nice guy to share so much with us, and step-by-step instructions, how much easier does it get? I've never really thought much about PPC, but I might now with this approach because it makes sense and you present it so clearly. Thank YOU!

Sep 19, 2015 04:09 AM
Brian L. Sirota, Esq.
Bristar Realty (Realtor/Attorney) - Orange, CA
For Solutions: (714) 501-7660

Remarkably clear and sensical explanation of PPC.  Thank you Michael.

Sep 19, 2015 08:29 AM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Michael - Thanks for sharing this valuable information. I have it bookmarked for future reference.

Sep 19, 2015 09:31 AM
Lynn Pineda
eXp Realty - Boca Raton, FL
Real Estate Promises delivered in SE Florida

Michael, what a wealth of information!  Thanks so much for sharing your expertise with us. You're a very kind and generous soul! :)

 

Sep 19, 2015 11:44 AM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Wow!  Never knew PPC could be $4 a click!  So, I could try to maybe find our local bill and start clicking!

Sep 19, 2015 12:17 PM
John DL Arendsen
CREST "BACKYARD' HOMES, ON THE LEVEL General & Manufactured Home Contractor, TAG Real Estate Sales & Investments - Leucadia, CA
Crest Backyard Homes "ADU" dealer & Contractor

Albeit we haven't used PPC for several years this is about the most detailed breakdown of how to best use it I've ever seen.

Sep 19, 2015 11:15 PM
Bill Reddington
Re/max By The Sea - Destin, FL
Destin Florida Real Estate

Thanks for the tips. I don't envision using a pay per click anything. Know lots that do. Guess it depends on the price.

Sep 20, 2015 02:51 AM
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

SEO Expert: Michael George ~ thank you! This post is so timely for me. I want to to do "SEO" better and I want to know what's working as well as I want to know what's not working. Your post will help me accomplish that and so much more...THANK YOU

Sep 21, 2015 02:25 AM
Christine Gerbehy
Berkshire Hathaway Home Services Fox and Roach Northfield - Egg Harbor Township, NJ
Making waves, one home at a time...

 If you blog and do videos, you don't NEED to do PPC.  A local office pays THOUSANDS per month, and they still don't get the lion's share of that area..  a waste of money, jmho...

Sep 21, 2015 06:50 AM
SEO Expert: Michael George
Phoenix, AZ
Real Estate and Law Firm SEO

Your welcome Jon Kolsky

Christine Gerbehy - true enough, but it could be said the other way too. I guess it depends on how you choose to spend your time. But with all due respect to your opinion, the whole point of the article is that you can calculate your exact ROI on PPC, and that way, opinion isn't a factor. IMHO, it's always better to rely on math then it is conjecture and opinion. If you can really show me a company that spends THOUSANDS per month and isn't calculating their exact ROI, then I'll show you a business that shouldn't be doing PPC at all. Maybe they'll get lucky and stumble upon this article. :-)

Sep 21, 2015 07:31 AM
Christine Gerbehy
Berkshire Hathaway Home Services Fox and Roach Northfield - Egg Harbor Township, NJ
Making waves, one home at a time...

I hear ya!  And yes, this broker spends an INSANE amount of money for their office to "own" that town, so we're talking I prob couldn't AFFORD to compete.  PPC done right is a goldmine, I know that.  But in this business, well, you get my drift ;0)

Sep 21, 2015 07:55 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

SEO Expert: Michael George - very good tips on how to maximize the return on PPC investment.

You are right - sending people to the website instead of sending them the value of their home means not only lost a potential client but also wasted the money in getting this prospect to the site.

Sep 21, 2015 04:00 PM
Gilbert Real Estate Experts: Colby & Michele Myers
Darcam Real Estate & Investments, LLC. - Gilbert, AZ

Thanks SEO Expert: Michael George this is some really good information about ppc.  And thanks again for our website you built for us.  You da Man!

Oct 26, 2015 08:25 AM
Linda Guess
Keller Williams Tri-Lakes Branson, MO - Branson, MO
Branson area real estate sales.

Your information is great.  It is such a great method of keeping track of my advertising dollars.

Nov 14, 2015 07:34 AM