Unique House For Sale (Really?)

Real Estate Agent with Joe Manausa Real Estate 8508880888

If you are looking for a unique house for sale, I have some great news for you. I have one in stock!

The one thing that every single house has in common is that it is unique; no two houses are exactly alike.

In fact, when people who are getting ready to sell their houses start to prepare, they (almost) all have a belief that their house stands alone and will sell as the result of a negotiation with a buyer (which might or might not be true).

But the educated house seller knows better.

You have to locate a buyer (or preferably several) before any kind of negotiation can begin.

Preparing To Sell A house

Unique house For Sale Tallahassee FloridaThe educated house seller understands that we live in a house, but we sell a house. And a house is a commodity that must play by the rules established through supply and demand for similar houses in the Tallahassee real estate market.

Too often, this oversight of ignoring the influence of competition among house sellers allows for poor decision making on the part of the houseowner who would like to sell their house.

Yes, your house is unique. But if you want to know how much money you'll be able to gain from a sale of your house, you need to understand how buyers will go about finding your house.

They will not view your house for its uniqueness, rather they will add it to the list of houses to view based upon its similarities to the house that they are seeking.

That point is so important, it is worth repeating!

Joe Manausa quote They will not view your house for its uniqueness, rather they will add it to the list of houses to view based upon its similarities to the house that they are seeking.

If they choose to make an offer on your house, it is at that point where your house's unique features will help it stand-out among the competition.

Unique house For Sale

Nobody wants to live in a house that is exactly like everybody else's, but the prudent house seller understands that a house must "belong" to a group before its unique features can be appreciated by a buyer.

The mechanical nature of marketing a house through property search tools on the internet requires the seller and the real estate company to market to the masses while searching for the few individuals that will most appreciate a house. When we market a house as "unique," we are chasing the masses away, and this is a mistake that costs the seller money.

What To Do

Interview several real estate companies and see what they do to attract the masses to the house, and then find out what they do to demonstrate it's unique value proposition so that buyers are willing to pay top dollar. In other words, listen to several real estate listing agents and don't be pulled in by personality and drama, rather focus on their process and what they are going to do to optimize the marketing of your house on the internet (hint: 94% of buyers are using the internet ... it's important!).

Want to know more about using a progressive internet house selling plan to get top dollar when selling a house?

Simply drop me a note and we'll set up a time to show you how your similarities will get you shown, and your uniqueness will get you sold using our powerful internet marketing plan.


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Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Joe Manausa,

Excellent post! There are many sellers swayed by discounted commissions, drama and charisma when choosing their agent to market their home. Its one of many largest financial holdings and needs to be marketed in the arena where buyers are looking to achieve top dollar! An agent with an aggressive on-line housing plan is going to be the best bet!

Sep 20, 2015 10:08 PM #1
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