Marvin Shelley made a comment on my recent Reality TV rant that left me wondering what rock I had been living under recently. He referenced something called the Danger Report, which piqued my curiosity enough that I googled it, as he suggested. And I'm very glad I did, as it's an important and interesting read, and maybe a compulsory one, for all of us involved in the real estate industry. I hadn't heard anything about this, having missed the posts written by Randy Hillman and Roy Kelley.
The Danger Report is a study commissioned by NAR and conducted by The Swanepoel T3 Group, released in June of this year. It's a comprehensive look at the future of the industry that focuses on the "T" part of the "SWOT" strategic planning process (strengths, weaknesses, opportunities and threats). The report identifies and discusses 50 significant threats facing agents, brokerages, state & local associations, NAR and the MLS system.
There is some serious food for thought here, and it's immensely sobering to read through this and see these all together, in context. It's unlikely that you're going to agree with all of it, but some of it is going to strike home, and even those that don't will provide a useful frame of reference in which to think about the change that is most assuredly coming.
I would urge all of you to download the Danger Report and dedicate an hour or so to reading it. It's not going to be the most fun you've ever had, but this is stuff we all need to be aware of and ready for. Yeah, it's a longish, dry report from NAR - not a great source of confidence these days, but Stefan Swanepoel is always worth paying attention to.
Check it out - it's worth the effort.