Washington Post Asks Why Americans Can't Write - Can Your Agent Write?
Don't think it matters whether a real estate has writing skills or not?
A real estate agent will write your offer for a home. That agent will draft written language which will legally bind you in a real estate transaction.
Your agent will need to communicate in print (electronically or otherwise) with the other agent in the course of a transaction. He or she will also communicate with title/escrow company personnel, land surveyors, home inspectors, lenders, even attorneys. It doesn't matter if they communicate by text message, by email or via snail-mail. Your agent will still need to know how to express your wishes in writing, clearly and in a manner that looks after your best interests.
Some brokers advise their agents to blog, to write about what they know. But many, many agents who can't write hire a ghostwriter to write their blog posts for them. How's that for honesty and integrity?
Welcome to an era when a real estate agent will hire a company to send out "personalized" letters and greeting cards on the agent's behalf by mail, bearing the agent's machine-generated signature. Welcome to an industry where agents hire a service to "auto-post articles and images to your social networking site..tested and proven to increase customer engagement". And many of these services are endorsed by the largest real estate companies in the United States.
Whose content are you reading, that of a real estate agent or some sort of canned, prepackaged solution that is generated by a marketing mill?
How will you choose your next agent?
Maybe it doesn't matter to you. But when you're spending thousands of dollars for the services of an agent who is handling one of the largest financial transactions you'll ever make, maybe it should.