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How To Use Co Branding with Content Marketing

By
Education & Training with Retired Executive Director of Education at eXp Non-Licensed

Social media sharing is really just content marketing on steroids, but how much traffic does it drive and how much business is it generating for you? What if there were a way to Co-Brand your Content Marketing and sharing initiatives to targeted audiences and do it for free? Would you be interested?

If yes, read on... if no, read on anyway because a mind is a beautiful thing to try and change!?  :-)

I've figured out a way (and want to show you how) to turn any web site or portal into a Co-Branded visit with an opportunity to turn your prospects into clients by directing them anywhere you want them to go using your own custom CTA. (calls-to-action)  Ultimately, the concept here is to have them end up at your final desired destination as a result of seeing your co-branded piece and clicking on the call to action?

Sound crazy? It Is! And it's FREE!

This in my opinion is one of the best free tools and services I've seen in a decade! Since Trulia no longer owns ActiveRain, it should be okay to go ahead and use them and their site for this example...

EXAMPLE SAMPLE #1
1. This is how people see Trulia when it comes to getting a home valuation or estimate right?


Co Branded Content Marketing that drives traffic looks like this below:


EXAMPLE SAMPLE #2
2. Some consumers are visiting this site for property queries and home searches...


What if you could have them see this when they arrive instead?


EXAMPLE SAMPLE #3
3. Not to dismiss or leave off the other of the 3 Big Portals, this is one of the most trafficked sites.

 

How about a Co-Brand like this across the top of every page visited with links back to your local website and search tools? There's no doubt this would cost a fortune if each of these sites made this possible?

 
I'll show you that it IS possible, how to do this and how to do it for free.  Come join me this Friday October 2 at 9am PT. (12pm ET) You're invited and welcome to attend this free workshop which will be presented live in the Cloud at the RE Training Campus. Anyone can come and everyone is invited.

Go Directly To Workshop 
Campus.RETechCampus 
(Use Safari for MAC, FireFox for PC's)

Need Instructions to Join?
Invite to ReTechCampus.com
 
Watch LIVE or ARCHIVE on Mobile 
Co-Branded-Content-Marketing


No fee to attend. No Sign-Up Forms required. No up-selling or product purchases. No travel. No hassles.
Just good education and training getting shared with those in search of best practices for real estate success and who are looking for great technologies and support systems to increase business.  That's it!

I look forward to seeing you all in the cloud on Friday.  :-)

 

Comments (33)

Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Brad,

Pretty cool to have your own camera crew!

Oct 02, 2015 02:10 PM
Brad Andersohn

It's very cool. Would love for you to come meet our tech team and our work-the-magic crew? They are the bomb :-)

Oct 02, 2015 02:32 PM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Colleen Lane - great to hear from you, it's been a while.  :-)

Fortunately this is a state of the art technology that does require a "two-step" process, but in my opinion it's far from a mess! lol~ Allowing a plugin for your browser is not that big of a deal. 

The instructions are just for folks needing assistance with allowing a plugin download for their browser or for people who might be wanting more details about what a plugin is or does and the process.

There's no registering and no email spam or notifications and the best part is that there is no cost to you.  :-)

These workshops and training sessions are not webinar's like you might be used to? The RETech Campus is a 3D Fully immersive cloud based virtual environment and campus where we are sharing and delivering some of the best free tech support and training in the industry.

     

 

Seriously, when the co-founder of Sniply shows up at the last minute to come share and take questions, it's worth it to simply "allow" that plugin for your browser so that you can be part of the "LIVE" action as well. 

Now on the other hand, if you're after a "one-step" process or just mobile access to watch and follow along, then simply use the "SINGLE CLICK" remote access before the event , or during the event, or even after the event. Easy peasey.

All events can be viewed right from your tablet or mobile device easier than dialing a phone number. Let me know if I can make it any easier for you? :-) 

Oct 02, 2015 02:29 PM
Becca Rasmussen
HomeSmart Cherry Creek - Highlands Ranch, CO

Thank you for this! I viewed the recorded version this morning and have already implemented some snips on my blog and Facebook page. 

Helps eliminate the "how did I get here" and "now, what the heck was I doing before getting distracted over here" waywardness (not that I'm speaking from any sort of personal experience of getting lost on the web  (haha)). Exactly the kind of thing I was looking for to be able to send people to other sites with a way for them to find their way back easily if they so desire. 

:0)

Oct 02, 2015 11:54 PM
Brad Andersohn


 


 

Oct 05, 2015 02:25 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Rebecca Rasmussen - you totally get it, and thank you for the confirmation and affirmation that this tool (even the free version) is what some folks are looking for and need in order to send people to other sites (drive traffic!) 

I love your "how did I get here" dilemma, and the distraction that takes place which we all experience at some point in our online journey. This should help resolve some of that or at least minimize it with our content marketing efforts.

Oct 03, 2015 12:56 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

I really love the fact that everything we shared in this session can be done in seconds right from your mobile device. In addition, I love that ActiveRain also makes sure you can read this post on your mobile. Thanks Bob Stewart and Ben Kinney for keeping ActiveRain updated and mobile friendly! 


FYI...
I believe these "1 in 5" numbers to be conservative since everywhere I go, people seem to always have their faces buried in their mobile devices...

...including me!! lol~

Oct 03, 2015 01:12 AM
Christi Farrington
Dagny's Real Estate - Wilton, CT
~ Your representative in Fairfield County, CT

I, too, missed it.   However, I will be visiting the recorded version. 

Bookmarked!

Thank you!!

Oct 03, 2015 01:16 AM
Brad Andersohn

Awesome Christi Farrington - feel free to contact me if you need any help or have any questions? 

Oct 03, 2015 02:16 AM
John McCarthy
North Hampton, NH
Realtor - Seacoast NH

Hi Brad,

I'm going to need the Cliff notes for this...I'm tied up Friday at that time. Is there a do-over?

Oct 03, 2015 09:38 AM
Brad Andersohn

Hey John - this was yesterday, here's a link to the recorded session. http://retechcampus.com/course/co-branded-content-marketing/

Oct 03, 2015 10:55 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Here's a thought regarding content sharing from CEO and Co-Founder Michael Cheng who visited us during this session. He then came up on the stage and shared some great tips and took questions from the audience.

I figured it would be appropriate to use Michael's Snip.ly tool to share this:
http://snip.ly/4LBB  -  ENJOY!!

Oct 03, 2015 10:54 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Rats, I missed it. Any chance it was recorded and I could see it on my own?

Oct 04, 2015 01:45 AM
Brad Andersohn
Oct 04, 2015 02:20 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Karen Fiddler, Broker/Owner - no problem, I recorded it for you.

Watch the recorded video of: 
"Co Branded Content Marketing for Agents that Drives Traffic to your target audiences and prospects!"

Oct 04, 2015 02:19 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

You're my hero! Thank you so much. I'll watch this today. :)

Oct 04, 2015 02:21 AM
Brad Andersohn

Hey Karen, thanks. Hero might be a bit extreme...  lol~  :-))

Let me know if you need any help or if you have any questions at all?

It's only been a few days but I've already figured out how to use this with Videos, Slideshares and more.

Videos and slideshares don't even require a "click" on your CTA's, once they close the video or slideshare, they automatically land on your desired pages or sites.  Very VERY cool!!  :)

Oct 04, 2015 02:37 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Thanks Brad, missed the party but will check out the video. Thanks again.

Oct 05, 2015 04:07 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Brad I missed this.  Can I find it on video somewhere?  OK I see the link in the other comments.

Oct 05, 2015 04:23 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Gene Riemenschneider  - sure! Here's a link and a summary fer ya :-)

"Co Branded Content Marketing using Traffic Driving Calls to Actions for Target Marketing Prospects!"

That should've been the blog post title!!  lol~

Oct 05, 2015 09:16 AM
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

Hi Brad, we watched the video, signed up for Sniply, created a snip in 30 seconds for a blog we posted to FB and Twitter this morning, and got 10 clicks. Pretty cool! Can definately see the power in this. Thanks so much for sharing, you always have so much value to offer the AR community.

Oct 07, 2015 05:39 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Thanks Dan and Amy Schuman - great to hear from you, miss you guys. Glad you're finding the value in using Snip.ly. It really is one of the best free (and paid) tools I've seen in a long time. Keep in touch :-)

Oct 08, 2015 02:49 AM
Lanre-"THE REAL ESTATE FARMER" Folayan
Samson Properties - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Great blog. As always you are always sharing some great stuff. Thanks Brad Andersohn 

Oct 23, 2015 04:36 AM
Brad Andersohn

Thanks Lanre-"THE REAL ESTATE FARMER" Folayan - all these years later, we're both still here and still giving our best to AR!  :-)

Oct 23, 2015 10:01 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Brad loved this post do not know how I missed it BTW comment #16 are you running for president?? just need to know which party, Endre:)))

Oct 23, 2015 03:33 PM
Janis Borgueta
Newburgh, NY
Retired RE Salesperson

I am quite late to this party. I guess I will give the reruns a look see. I can always use something new and innovative to check out. 

Nov 24, 2015 01:23 PM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Janis Borgueta - if you need any help or have any questions, just let me know? I'd be happy to spend some one-on-one time with you so you fully understand how this works and how to implement it so you get the most value for your time and efforts. Have a great thanksgiving, I'll leave my phone and email on just in case you reach out to me!  :-)

Nov 25, 2015 07:55 AM