High Touch Equals High Trust!

Hi Ron and Alexandra:  Very cute dog.  Never thought of getting my little daschund to give me a high five.  He is in doggie Heaven for over a year now.

Great post.  You guys know how to do it right.

You have to know your client and what they expect and even surpass that by a degree or two. I have no doubt that you do an excellent job of staying in touch.

Hig touch defiitely equals higher trust. I love the photo you chose for this post!

Richfuscious say...when reaching for touch...go high

Ron and Alexandra, great post that really touches on the difference between professionals.  As Realtors we are paid for a service and that includes many facets to include pricing, pictures, marketing,  negotiation AND excellent communication.  There are so many moving parts to a transaction that our clients often don't know what we are doing. Not only does our communication show them we are working hard for them, it shares the load with them.  Sellers truly want to know what buyers think of their home.  They need validation their home is as great as they think it is, or  feedback from buyers that can help at the next showing.

Great post, Ron and Alexandra Seigel !  You've definitely got a great program in place. Communication certainly is the key to trust & success. Well done.
Thank you for sharing
Bruce

Ron and Alexandra, I remember ACT. We used it in our mortgage operation. It helped management very much in tracking file status, documentation review, etc

As an independent mortgage loan officer of the day, my job was taking application, prequalification, co-ordinator of all activity around that transaction. I worked with, communicated with all participants involved in MY files. Each loan officer did his own thing, and I was fortunate to have a dedicated loan processor. That would be dedication to the second power. She was exclusive to my files, and she was committed. We began each work day together, prioritizing, mapping, and coordinating. We functioned around a TARGET DATE. I had a big rubber stamp bullseye on the cover of each file, and we worked to a date that was the earlier of two weeks from date of application or two weeks before contract closing date. There were times when we had less than one week to put that file in the underwriter's hands. That was our version of ACT, and it built my reputation as a loan officer. I now do the same thing as a REALTOR®. With the new TRID rules, I see it as a headstart. Just wish I could afford to steal my processor away from her current job.

Hi Ron and Alexandra, 

I also used ACT back in the day and because of my participation in Mastermind marketing groups, I also know about BASECAMP.  It is noted, communication with clients/customers is not always about business and should include social aspects.  Nothing compares to a face-to-face meeting with the Principal.  We appreciate your contributions to the AR community

Hi Alexandra and Ron - high touch and high tech... a formula for success. I find increasingly clients want both. And it's important to know which clients prefer more high tech to the touch or more touch to the tech.

Interestingly, the touch can be as simple as property updates. I met a buyer in 2008 at an open house. Their house was on the market in another state and they knew it would be a long time to sell. Three years later, she called. Her home had sold. She said I was one of many agents she'd met at an open house. All the agents had taken her name, number and email. I was the only agent who reached out to her consistently with new listings. Given that, I was the one to get her business. I didn't do anything exceptional. I set her up to receive auto-notifications of new listings meeting her criteria for the entire three years. That was all I needed to do to get the business. That's why having a website that sends property updates is so important to our continued success.

You've found the winning way to earning trust - touch!

Ron and Alexandra - Keeping in touch with your clients, or potential clients, on a consistent basis is a great way to build trust. Thanks for sharing this post.

Ron and Alexandra Seigel I'd say, way to go!

Keeping in touch with the client - specially face-to-face - is the best contact method.

And yes, when you can talk to them eye-to-eye, trust level is the highest.

(And this is true for ANY business, any market!)

I totally agree. It just takes a small amount of effort and organization to keep in touch. 

I know high touch wins in all markets.  Yet in the high end market it is essential. And done correctly one can garner advocaes who sing your praises to their friends and associates.

Thank you for sharing this, it is always so enlightening to get a glimpse of the processes others follow.  

Automated e-mails are great, but personal calls are very important.  

Your high touch system is established and serves your clients well

Well done!  Kudos to you for doing it right the first time and with repeat contact your clients are sure to come back and refer you!