How ActiveRain got its name

Real Estate Agent with Resort and Second-Home Specialist REALTOR Broker #21673

Years ago when I saw a blurb about a relatively new real estate forum called "ActiveRain" I wondered what Rain had to do with our industry. Today I decided to ask other Rainers if they knew the source of this name. My question in the Q&A section got some interesting responses and it turns out many of us were curious about it.

After several guesses my Q&A post got an answer from The Source himself, Bob Stewart. Here is the real story of AR's name, as told by Bob. 

"The easy answer would be that we were started in Seattle......

The more accurate answer goes something like this. Jonathan Washburn, one of the original founders always used the moniker rainmaker in his early online user names. And at one point he purchased a ton of domain names relative to that moniker. A rainmaker of course is someone that creates business opportunities for those around them. In the very beginning ActiveRain was actually a lead management system for our real estate brokerage and then became a lead management platform for a number of brokerages in the PNW. In those days it was When we launched this site, it made sense to use ActiveRain, with the idea that we could actively help people become Rainmakers in their own businesses. The idea of blogging to reach the search engines quickly evolved after the site launched. In the beginning our aim was to get agents and others in the industry sharing ideas with each other and create a community out of the idea of sharing what works. We though if people were active, they would be able to make it rain in their own business. 

And it also happened to be a domain name we owned. And we are all from Seattle. So it all made least in our heads :-)

OK Rainers, let's take that as inspiration to really become Rainmakers!

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Please call or email me if you are considering selling or buying a property on Kauai. I work with a sales team that are experts at helping you make the right move!


Kathleen Luiten, REALTOR Broker                                                                         


CENTURY 21 All Islands



Don't just dream, call Kathleen!


Comments (28)

Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Kathleen - like many I never thought to ask.  And now, thanks to you, we now know the story.

Oct 25, 2015 02:42 AM
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

Oh yes, I had read your question and Bob's answer in the Q&A section.  I'm glad you asked and glad he answered.

Oct 25, 2015 02:43 AM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Hey, Kathleen!

I included this post in today's "Last Week's Favorites".  Enjoy the rest of your weekend.

Oct 25, 2015 04:30 AM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Thank you, Patricia Kennedy!  

Oct 25, 2015 05:07 AM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Jonathan's vision and guidance really helped the Rain to grow into the platform it is today.

Oct 25, 2015 12:26 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I think I knew that a long time ago, but had forgotten.  Thanks for the reminder and congrats on the feature!

Oct 25, 2015 01:09 PM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I love the Name Active Rain.. The name still rings true.

Oct 25, 2015 01:43 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Kathleen Luiten interesting story on how it all began! Thanks to you, you asked this question!

Oct 25, 2015 02:40 PM
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

This is great. I like hearing the origin of ActiveRain. I thought it had something to do with rain makers as in business, but I'm glad I got to read more detail. 

Oct 25, 2015 05:25 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Kathleen Luiten ,

How interesting! I missed your post and was so glad that Patricia Kennedy featured it in her post on "Last weeks favorites!" I enjoyed learning how Active Rain came about ..thanks for asking that question in the Q & A section!

Oct 25, 2015 09:10 PM
Kat Palmiotti
406-270-3667,, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

Thanks for researching this and sharing the answer. That explanation certainly does make sense!

Oct 25, 2015 09:25 PM
Ritu Desai 703-625-4949
Samson Properties - Ashburn, VA
Northern Virginia,Washington DC & Maryland Realtor

Interesting! I thought because it was Seattle base and they love rain hence the name was create. Thanks for researching and sharing. 

Oct 25, 2015 09:57 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

What a great story, i am often asked by people who read my blog and other agents what the name means and i never knew. Now i can share the story. 

Oct 25, 2015 10:35 PM
Barbara Calwhite
Keller Williams Realty of Southwest Missouri - Joplin, MO
417-438-7387 Specializing in Relocation

Love the history lesson.  I have always wondered about the name and now I know.  Thanks for asking the question.

Oct 25, 2015 11:44 PM
John Mosier
Realty ONE Group Mountain Desert - Prescott, AZ
Prescott's Patriot Agent 928 533-8142

Thanks for the reminder, Kathleen Luiten. I got started early with Active Rain but I did not see the vision initially. I did not really get going until Ben Kinney did a Raincamp here in Prescott.

Oct 26, 2015 12:44 AM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty

That's a great background story on Active Rain. I think we should all strive to be rainmakers!

Oct 26, 2015 12:59 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Bob is so helpful; it's so typical that he would pop by and respond to the Q&A question personally.

Oct 26, 2015 10:07 AM
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Kathleen, a few years ago I emailed Kerry on this very question - How did ActiveRain get its Name?"   Interesting reading your post, Kathleen Luiten. Have a great week. 

Oct 27, 2015 03:21 PM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Kathleen Luiten You are just a treasure trove of trivia and  other bits of information. You know, I had been lying in bed last night just thinking about this exact question, and BINGO! HEre you are with the answer!

Nov 02, 2015 08:12 PM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Kathleen. I never knew the story but am not surprised by it either. Everyone understands rainmaker. Thanks for the story.

Nov 02, 2015 09:52 PM