Geoffs Home Selling Process

Real Estate Agent with Mosman Neutral Bay Realty, Sydney Australia License #1398412

So Brivity are running a competition to encourage us to share our process, so I am happy to share, so here is my home selling process, enjoy!


Geoff Grist Home Selling Workflow Process

Meet with owner to inspect and tailor the right marketing strategy, based on process, price, presentation and promotion

Buy and sell assessment, provide case studies of process to achieve a premium price

Sign exclusive sales agreement and collect payment for marketing investment

Arrange meeting with pre-sale specialist to plan painting, gardening, furniture styling timeline

Enter all details in database and create folders

Advise legal representative of appointment requesting Contract of Sale and 149 certificate

Agree on inclusions, exclusions and presentation, styling, timeline, trades people

If Auction, book and secure auctioneer

Order vendor building & pest report if agreed

Receive copy of keys & instructions on security system, appliances, remotes, pets, neighbours

Book marketing team, photography, floor plan, copy, internet, advertising, signboard, flyers

Approve marketing and fair trading compliance documents, obtain rates & strata details

Obtain rental appraisal from Property Manager

Create property booklet and specifications document detailing features and benefits

VIP preview to hot buyers by telephone, alert internal agents & alert 30+ buyers agents

Schedule buyer agents VIP preview inspections and other internal agents buyer inspections

Send editorial to papers and online sites

Launch property online, send email alerts to buyers, letterbox drop the area, telephone and letterbox the neighbours

Email property brochure link matching buyers

First Saturday open home for inspection, take names and numbers and contract requests

Enter all data, SMS all buyers thank you for inspecting at end of day, media checks

Call backs, buyer enquiry, buyer conversion, negotiation and feed back to owners

Deliver Just Listed cards and Open For Inspection invites to surrounding streets

Database mining and enquiry response, email contracts, build momentum around interest

First midweek open home for inspection, compare competition, call buyers for interest

Call backs, buyer enquiry, negotiation and written and verbal feed back to owners

Target buyer appointments, second inspections

Continue open homes and private and second inspections, database mining, telephone calls, price adjustment to suit buyer feedback

Negotiate offers from buyers from starting offer to best price offer with no cooling off period

Present offers for owners consideration in relation to the market and buyer feedback

Negotiate to agree on price, terms, deposit and date for exchange and settlement

Final check with all interested buyers

If not sold prior to auction, then on site auction goes ahead as scheduled and negotiation

A sale at auction means the property is sold under the hammer unconditionally

If price is agreed after auction date then private treaty conditions apply, 66W requested

Issue sales advice to both legal teams with terms of Offer & Acceptance to exchange

Legals will discuss contract with each other and changes will be made, may take several days

Buyers Legals will likely insist on documents such as a pest and building report, strata report, survey, building approvals, certificate of occupation, if any building works have ever been done by current owner, council inspection, other compliance or supporting documents

Buyers bank will need a valuation report requiring a valuer to inspect the home, so appointment is made, second valuer possible, this may also happen after exchange.

Property access may be required for extra inspections by buyer & family to confirm

Possible price adjustment negotiation depending on results of reports, deposit and timing

Once final agreement is reached, signing of contracts by both sides and physical exchange of contracts may require pick up & delivery

Deposit bond is retained by Legals, deposit cheque retained by agent in trust account

Usual settlement is 42 days (6 weeks) or extended settlement may be up to 6 months

Buyer likely to request to measure up or have trades people quote for carpet / paint prior to settlement, agent to attend

Owners pack and move out of property allowing time for full professional property clean

Cleaners complete, all rubbish removed, home is ready for new owners to move in

Final inspection of vacant property by buyer before settlement to ensure clean and ready

Settlement by Legals, solicitors and banks (owners and buyers are not required to attend)

Order on the Agent by Legals allows release of keys to buyer, delivered with purchase gift

Attach SOLD sign to the signboard and call interested buyers who missed out

Account for trust monies, transfer of balance of funds to owners, obtain account details

Congratulations the sale is complete, request for agent testimonial, celebrate the sale

NOTE: If the property is tenanted: Tenants require 90 days notice to vacate or if sold with tenants in place, 30 days notice after exchange.

Posted by

Geoff Grist

Mosman Neutral Bay Realty, Sydney Australia

Comments (7)

Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Love your process Geoff Grist ! Real detailed one.

Oct 01, 2015 02:48 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Geoff that is a detailed process I must admit if you do all that you clearly do not have any competition, Endre

Oct 01, 2015 04:07 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Geoff, a few things you do differently but much is the same. Very detailed! Enjoy your day!

Oct 01, 2015 09:10 PM
Mark Don McInnes, Sandpoint
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

A very detailed list.  Great organization and planning.  Mark

Oct 01, 2015 10:31 PM
Geoff Grist
Mosman Neutral Bay Realty, Sydney Australia - Sydney, AU
Author of Sold Above Market book

Thank you, and now a shameless plug, the rest of my plan is in my book, Sold Above Market, now available on Amazon, have a great weekend

Oct 02, 2015 10:20 AM
Judith Sinnard
SMARTePLANS; Houston, Texas - Houston, TX

Very thorough.  Do you google the potential client before you first meet to obtain additional background information on the person/family or maybe also pull the last county appraisal report for the property to ge a "feeling" for the property before you first meet?  Not like you need more items on your list but a little bit of pre-knowledge often goes a long way.

Oct 04, 2015 07:40 AM
Geoff Grist
Mosman Neutral Bay Realty, Sydney Australia - Sydney, AU
Author of Sold Above Market book

Hi Judith, we use a property system called RP Data which gives us all the property history and yes I then Google the client to see who I am dealing with but thanks for mentioning both!

Oct 05, 2015 09:02 AM