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The Do’s of Taking Good MLS Photos

By
Managing Real Estate Broker with Platinum Properties- (931)771-9070 TN Broker: 208698

The Do’s of Taking Good MLS Photos

Choose a cameraTaking good MLS photos can mean the difference between getting your listing sold and it lingering on the market. If you don't want to spend the money on professional photography then you had better make sure the photos match up with the quality of the listing. There are some simple tricks that will make the photos you take look better than totally amateur shots and better than a lot of your competition.

The Do’s of Taking Good MLS Photos start with some basics. First select a camera that takes good quality photos. It doesn't have to be a super expensive or complex camera. Having a a wide angle lens will be worth the extra cost and make your photos look better. 

Here Are Some Tips for Taking Good MLS Photos. 

  • Change exterior photos with the season. We are now entering the fall season and soon the leaves will be off the trees. If your listing has been on the market since summer when trees were fully green you need to add some of the current season. As we approach the snow season, snow doesn't show the house at its best so try to catch your photos between snows.
  • Don’t date stamp your MLS photos. If you find that you have done that then use a photo editing program to remove them.
  • Take your front shots from a slight angle and not straight on. Use a very steady hand or a tripod. Shoot the shot from the side away from the garage and don't shoot into a full sun. 
  • The best days to take photos are on partly cloudy days. You will get less shadows and glare and still have some blue skies.
  • When inside the house stand in a doorway or closet to get the best angle of a room. Try to get three walls in your shot. You can accomplish this with a wide angle lens but don't extend your lens so much you create a fish-eye look. Make sure all lights are on including lamps and still use a flash, an external flash attachment pointed up and backwards is best.
  • Make sure the room is staged with pets out of the way, their bowls and mats out of sight. Beds need to be made and straight, blinds and shades uniform. Avoid taking photos of personal items and family photos.
  • Kitchens are best shot by squatting to cabinet top level. Try it and you will see the difference.
  • Take the shot of rooms from different angles so you will have plenty to choose from when you are ready to edit. Looking through the lens doesn't always show how it will look on the screen.
  • Take shots of special features such as patio areas, elegant trimwork, pretty tilework, unusual light fixtures or high-end appliances. Special features capture the buyers' attention.
  • Use a photo editor to enhance and improve the photos. Don't overwork them to the point that it misrepresents the property.
  • Upload as many photos as your MLS will allow. The more photos on the site, the longer the buyer will stay looking at your listing.


Taking Good MLS Photos takes a little practice and will greatly improve the appearance of your listings online.

For good real estate marketing services in Clarksville TN, contact Clarksville TN Real Estate Agent, Debbie Reynolds at 931-320-6730. 

 

Posted by

 Centruy 21 Platinum Properties2130 Wilma Rudolph Blvd.

Clarksville, TN 37040

When you need Real Estate services in Clarksville TN

                  it would be my pleasure to assist you!                             

Debbie Reynolds
"The Real Debbie Reynolds"

Check out all Clarksville TN Real Estate on My Website

                   
                   
931-771-9070 Office | 931-320-6730 Cell

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Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Debbie Reynolds,

Congratulations on a well deserved featured post! Excellent tips on taking exceptional photographs if you are going to take your own photographs for your listings. I've found an excellent photographer I've used for 3 years now and she is worth the cost in time and quality of my listings photos.

Oct 04, 2015 09:33 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Excellent advice on improving your mls photos. I can't believe that we still see such poor marketing of homes these days....such horrible photos!  Getting the best possible photos for mls should be a priority!

Oct 04, 2015 11:09 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Debbie Reynolds Excellent tips for showing the property in the best light. This is a must.

Oct 05, 2015 12:48 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

If you have 36 sockets to fill, like the airline that runs a tight ship, keeps those seats full and paying the frieght. Load up those sockets. Four images, angles of a great room, not just one. Add a map graphic, plat map. Use what the MLS gave you to hitch a marketing ride and all the other pointers above Debbie Reynolds !

Oct 05, 2015 12:58 AM
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Great post and great information!   It is much needed advise!  My pet peeve is a raised toilet lid.  So tacky!   We are doing an injustice to our sellers when we don't have quality picture and lots of them for a house we are selling.

Oct 05, 2015 01:30 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Great suggestions, Debbie, for taking better photos.... these are all the tricks professionals use. That being said, here's my tip for great listing photos--hire a professional! I know all this and still take crappy photos. So I'll stick to marketing and selling and negotiating, which is what I do best and let the photographer do what she does best.

Oct 05, 2015 01:43 AM
Judith Sinnard
SMARTePLANS; Houston, Texas - Houston, TX
The SMARTePLAN Lady

Debbie, a great list but you're not done yet .. CAPTION YOUR PHOTOS in MLS!!! Please, please, please.  Don't know what to write .. at least label the room so buyers know its the Living Room, Dining Room, Paneled Study, etc. It is is  just soooo important and not doing so makes everything look so unfinished.

Oct 05, 2015 07:05 AM
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com

Debbie, I would prefer to take the photo's myself. I do have the equipment. My thought this is for work so I want to place by best foot forward. That is why I use a Professional Photographer for all our listings 

Oct 05, 2015 07:27 AM
Brad Lauritzen
Santiago Financial, Inc. - Riverside, CA
Manufactured & Mobile Home Lending

And please put the toilet seat down if the toilet is a must in the picture

Oct 05, 2015 08:41 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Debbie -- this are great tips.  If followed, the listing will stand out from the pack.

Oct 05, 2015 12:35 PM
Maureen Fukumoto
Help-U-Sell Realty Pro - Mililani, HI
Maureen

I've had recognize that i don't have a great eye for lighting or composition. I always higher a professional photographer and use my good camera for shots of the grandkids. They are adorable in any light.
For those who have more talent than I these seem like great tips.

Oct 05, 2015 01:38 PM
Louis Peasley

No 'fish eye' photos. Please, accurate angles and perspectives.

More photos of the kitchen, less of the bed in the corner of the bedroom. Minimize the bedroom photos unless the bedroom offers an unusual or noteworthy attribute.

Open the shower/tub curtain so the fixtures are visible in the photograph.

Realistic photos of the exterior.

A photo of the mechanicals- HVAC, electrical, etc, helps.

When in doubt, include additional kitchen photos. Capture the kitchen from different angles so that the viewer can visualize size, relationships, and access.

 

 

 

Oct 05, 2015 11:35 PM
Chris Lima
Turtle Reef Realty - Port St Lucie, FL
Local or Global-Allow me to open doors for you.

Great tips Debbie, but no matter what I do my pictures aren't great.  Because I recognize that I don't have an eye for photography, I have enlisted the help of a photographer.  Life is now in focus.

Oct 06, 2015 07:55 AM
Glenda Cherry
Keller Williams Realty - Herndon, VA
Realtor / Photographer

Sorry, Debbie, but a lot of that is bad advice.

Take your front shots from a slight angle and not straight on. Use a very steady hand or a tripod. Shoot the shot from the side away from the garage and don't shoot into a full sun. 

Shooting from a "slight" angle means that you won't see the side of the house which results in the front of the house looking like a facade.  If you're going to shoot from an angle, make sure that you can see at least a bit of the side.  There's nothing wrong with a full frontal shot if you can show the house without any obstructions.

When inside the house stand in a doorway or closet to get the best angle of a room. Try to get three walls in your shot. You can accomplish this with a wide angle lens but don't extend your lens so much you create a fish-eye look. 

Do NOT try to get 3 walls in your shot (unless you're shooting a very small room or, in some cases, an empty room).  The wider you go, the smaller the far part of the room will look.  And you'll get a lot of wide-angle distortion at the edges of the shot ... we've all seen the kitchen shots with an appliance on the edge of the shot that looks like it's six feet wide.

  • Kitchens are best shot by squatting to cabinet top level. Try it and you will see the difference.

Kitchens are best shot from a height where you won't see the bottom of the upper cabinets (which are usually unfinished).  Unless you're using a tilt-shift lens, shoot high, aim the camera down, and fix the verticals with photo editing software.

  • Upload as many photos as your MLS will allow. The more photos on the site, the longer the buyer will stay looking at your listing.

While this might seem like a no-brainer, too many photos can actually work against you.  Think of the photos as an internet dating profile for the house - you only want to show the "sexy" photos.  Most buyers will only look at 10 to 12 photos before they decide if they want to see the house - inundating them with photos of ordinary powder rooms or unfinished basements won't win them over.

You might be able to take "acceptable" photos on your own, but investing in professional photos will take your marketing to the next level.  And isn't that where you want to be?



Oct 06, 2015 09:42 AM
Anonymous
Linda

The listing photos you use, are the foundation of all of your real estate marketing! They are the first thing prospective buyers are going to see. You better make darn sure they are captivating enough to elicit that gut emotion to make them want to see the house in person! The best way to get photos that are bright, captivating and evocative.... is to leave it to a professional. Photos that you may think are 'good enough'... quite likely, aren't. The cost of the photos should be you initial marketing cost. No doubt about it!

Oct 06, 2015 10:30 AM
#44
Judith Sinnard
SMARTePLANS; Houston, Texas - Houston, TX
The SMARTePLAN Lady

" Most buyers will only look at 10 to 12 photos before they decide if they want to see the house ..." 

Based on our data in Houston -- the majority of viewers roll-over or mouse-over the first 5 photos and make up their mind to either cick "into" the property and see more --- or click away.  Sooo, your best photos should be in the first 5.... if you are "telling a story" with your photography and are leading up to the big showcase event --- chances are your buyers are not staying with you -- they clicked away at photo 5 and will never get to your "big reveal".  Food for thought.

Oct 06, 2015 10:33 AM
Glenda Cherry

I was being generous ... 

Oct 06, 2015 10:37 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I appreciate all comments. I welcome anyone that has their own perspective to write a blog and go into great detail if you like. My tips are just scratching the surface and do help newbies get started.  Taking some photography classes may help, too. 

As for professional photos I will never be hiring a professional photographer to take the photos on an REO/trashed property. Some may but I won't. Areas with listings priced in the hundreds of thousands of dollars need to be competive and give a presentation that looks like a several hundred thousand dollar property. Professional photos are very appropriate.

Oct 06, 2015 11:01 AM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Good Wednesday morning Debbie Reynolds -

Taking good MLS and marketing photos is very important.  We invested in a great camera for our all our online marketing and YouTubes.  A big investment but well worth it.  A picture is truly worth a thousand words.

Nov 10, 2015 08:58 PM
Kathryn .
Rentec Direct - Grants Pass, OR
Rentec Direct

My mom recently sold her house and I can say that not everyone has good picture techniques like you Debbie.  They really need to take the time to get good photos and accent the positives.

Nov 10, 2015 10:54 PM
Anthony Saunchez
Campa Properties - San Bernardino, CA
How can we be of service

Most of my listings have been REO's and i do take the pictures myself so I appreciate the tips.

For my higher end listings I plan on using a professional as I recognize the fact that I may not have the perspective of a professional photographer.

 

 

Nov 12, 2015 01:54 AM