Professionals Don't Need Drips, Part 2

You are RIGHT ON TARGET.  Good to hear someone cautioning agents against the "if you build it they will respond" approach.  The fact that the agent didn't send the same canned messages as everyone else helps set things apart as, I am here to help you (rather than I'm putting you on autopilot, don't you feel special?).  Thanks for sharing.

Value, value, value.  That's what it's all about.  I have done just this for folks and they so much appreciate it.  When writing a movie script, it is important to always "show don't tell."  The same holds true for being an effective real estate agent.  Let your actions speak about the professional you are.  Great post!

Great post!  Your approach to the topic at hand is wonderful.  Your information and details show that this really a post about what we all need and want- Attention to the details that matter.  So nice of you to mention the top quality service you received from Mary Beth Bonacci.

"But Jennifer, all that personal communication takes time! Imagine if I took that much interest in all my clients?! I'd never have time to prospect!"

I submit that you wouldn't need to prospect (much), clients would be knocking down your door to do business with you...

Jennifer, we hear a lot of talk about ways to stand out from the crowd. Well, you just gave us a great one. I believe in the current climate of the Internet, that having a personal touch will make a difference.

Thanks

Used with the right mixture we can use some drip marketing, but keep in mind that we should treat others as we would want to be treated.  So, set up a system where you make contact with personal contact and be ready and able whenever a prospect contacts you the first time around.  Don't just set them up on a drip ... drop them another personal email, text or a real phone call and talk and find out how you can be of assistance ... listen to the response and follow up according to their unique message and/or needs. We are in a personal business and should treat each one individually. The drips work better on the looky looz ...

I recently watched a webinar where the presenter said, "Agents don't have time to prospect because they're too busy servicing their clients. Service clients less and prosect more." Little does he know that servicing our clients eliminates the need to prospect. I love your example. It's a gentle reminder to us to do what's necessary for our clients and we won't have to prospect again. 

P.S. I'm currently working with a couple who purchased a $940K new construction home with me and listed their $500K home also with me. Last night, I got a call from one of their friends. She said my clients had given me rave reviews and that's why she called. Need I say more?

Great double post jennifer, no wonder you are as successful as you are, you know exactly how people think and why they want to do business with you, congratulations

I like reading stories of agents who are doing things right. Drip campaigns treat everyone as if they are the same and are inconsiderate and why I don't use them. 

LOVE LOVE LOVE this post - well done!    Communicate always !! 

Wow. Kind of makes me take a step back and evaluate my follow up.

Great post. Thank you!

If a person or couple care enough about us to give us their time, attention and their trust for one of the most important moments of their life, we owe them our best.  

Nobody NEEDS a drip campaign but some of us send one just as a reminder that we still exist. This is not a replacement for providing excellent service. Your agent did a great job but you afforded her the oppotunity, first. Is she going to keep in touch after the transaction ends? You didn't mention how you came about calling this agent in the first place. Had you been getting emails from agents who you've known before? Was the agent you called a friend of yours or had you just met her? Just curious.

Jennifer, this is an exceptional example of how to stay in contact with as many people as possible.  I love "Planned, not canned!"

Jennifer - finding you, and subsequently AR in 2011 kept me in Real Estate. I thought there was something wrong with me  -  can't cold call, can't spam - you get the idea. Yes, it takes time to stay in touch with the "personal touch" but it's the only way that makes me comfortable. Mary Beth sounds like a great agent. 

Dear Jennifer,

Drip mailing sounds good, but does not really work that well. It sometimes takes a minute for new clients to get that they are only contacted, when there is something substantive to be said, but especially millenials seem to appreciate the lack of bull.

Jennifer Allan-Hagedorn , 

Personal is always best. If you interviewed 3 agents you may get 3 of the same auto generated emails:)

As I read through your story I was thinking...that's great, MB had good information to share and she did. The challenge is when you don't have updates or information. So what do you do??? My first thought is to keep a schedule so that you can communicate "something" on a regular basis...based on that specific situation.