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How Facebook May Soon Crush Medium And LinkedIn

By
Services for Real Estate Pros with The Silent Partner Marketing

You're blogging - but are you doing it where you should be when it comes to social?You need to start blogging on Facebook.  Because the social media giant is launching a subtle war on Medium and LinkedIn Pulse.  And if they make it sexy enough, they just might win.

It all goes back to the roots of Facebook – a little tool called Facebook notes.  It’s a tab that all but disappeared in recent years.  So why would they resurrect it now?

Simply put, Facebook is looking to create an entire ecosystem and keep you in it.  Don’t believe me?

  •       Look at how Facebook has gone after YouTube with video integration. 
  •       Let’s not forget their purchase of Instagram. 
  •       Then, of course, we’re seeing them slowly start rolling out Facebook Live which takes aim at Meerkat and Periscope.
  •       Facebook’s hashtagging for categorization steals the concept right from Twitter.

We seem to forget the long gone days when Facebook’s status update rivaled Twitter’s concept of “short and sweet” (which Twitter itself is considering changing).  Early on, Facebook had strict character limits on status updates.  They changed it to 60,000 characters in November of 2011.

Now I think it’s important – from a business perspective – to weigh out some of the pros and cons of blogging on here.  But instead of going into a massive analysis, I want you to carefully look at just one point on each side:

SEO- From a search engine optimization perspective, do not replace your website blog or your blog on LinkedIn or Medium with Facebook…yet.  If Google follows it’s past trends, it won’t be indexing these notes any time soon.

Organic Reach- Any time we can natively publish on Facebook, we increase our organic reach.  Just look at videos.  By uploading directly to Facebook, as opposed to embedding something like a YouTube link, we increase our organic reach.  The same is inevitable for your blogs.

Have you started publishing on Notes?  I want to hear your thoughts on the new (old) platform…

 

 

Posted by
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Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology.
 
Reyes is an acclaimed Keynote Speaker on entrepreneurship, leadership, marketing and social media.
 
The CEO is a former Producer of News and Special Projects, having worked in broadcast journalism for nearly a decade.  His team offers a marketing one-stop-shop, filling the role of a Chief Marketing Officer and support staff at a fraction of the cost of having to worry about the payroll, taxes, benefits, etc.
 
Reyes has appeared in multiple media outlets including Aol.Com, Yahoo and Bloomberg Business. 
 
You can find him on FacebookTwitter, Instagram and SnapChat (@dasilentpartner).  And he wants to connect with you on LinkedIn, so send him a request!
 

Comments(108)

Andrzej Niemyjski
Realty One Group - Sun City West, AZ

I agree with you Facebook want you to be on their platform all day without a need to leave.

Oct 08, 2015 12:53 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Kyle - I am doing Facebook retargeting although that has not yet seen results but I can certainly begin to use Facebook Notes.

Oct 08, 2015 10:50 PM
Barbara Calwhite
Keller Williams Realty of Southwest Missouri - Joplin, MO
417-438-7387 Specializing in Relocation

Great information.  I have bookmarked this for reference and am headed to Facebook to find the note tab.

Oct 08, 2015 11:25 PM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 602.710.8161 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

After reading the posts here, I found very easily Notes under the MORE tab on the business page. I was not quite sure what the difference between using the regular feed and the notes is, it seems the Notes would allow longer posts. I'll give them a try. Thanks, Kyle, for mentioning it.

Oct 10, 2015 12:10 AM
Aaron Robertson
Authority Property Management - Redding, CA
We Make Renting Simple.

Thank you for posting this as I found it useful. 

 

Authority PM Redding CA

Oct 10, 2015 01:53 AM
Kelly Turbeville
Keller Williams - Lake Forest, CA
Turning Real Estate Dreams into Reality

Good information... time to get back to Notes...

Oct 10, 2015 05:07 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

 

                    thank you Kyle Reyes for my Ah ha moment. 

Oct 10, 2015 11:39 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Kyle Reyes Interesting post - sounds like another massive time investment!  Any idea of the potential ROI (generated transactions) from blogging on fb?

Oct 11, 2015 01:11 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

I love your posts....really helpful. I think that Facebook makes sense, it's personal and for real estate agents, very valuable information. I do think Linkedin is doing something for business that's comparable. 

Oct 11, 2015 01:42 AM
Doyle Davison
Hawaiian Beaches Hawaii - 714-968-6767 - Huntington Beach, CA
30 years as your Concierge services listing broker

people are hooked on facebook.. i read yesterday that twitter is in deep trouble and laying off... i guess tweeting is not the way to go...

Oct 11, 2015 02:48 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

The results I've gotten from Facebook over the years have begun to outweigh blogging here.  I'm not at all surprised by this.

Oct 11, 2015 09:17 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Thanks for sharing ideas. May be we create 1 page for friends and 1 for business on FB... \

Sam Shueh

Oct 11, 2015 02:56 PM
John DL Arendsen
CREST "BACKYARD' HOMES, ON THE LEVEL General & Manufactured Home Contractor, TAG Real Estate Sales & Investments - Leucadia, CA
Crest Backyard Homes "ADU" dealer & RE Developer

I find this very facinating. But of course I'm no techie and don't even understand most of the language i.e.  "indexing", "organic reach", "video integration", "hashtagging for categorization", "natively publish on Facebook".

That's all GREEK to me. But then that's why I've insulated myself with 5 very bright and well educated kids and 14 Grandkids who try very hard to keep Poppy up to speed in the Cyber World.

Albeit I belong and contribute to Linkedin, FB, YouTube and obviously AR as far as posting blogs is concerned I really only post to AR and share them on LI, FB and my own website

Because of the things I've heard about how Google's SEO can actually work against you for duplication I've always been a little gun shy about re posting on other platforms. 

But from what I think I learned about that from this post I definitely think it's worth a reblog.

Oct 12, 2015 12:54 AM
Bob Haywood
McGraw Realtors - Owasso, OK
BobHaywood.com

I've been on Facebook for years.  I post my blogs there and get good interaction.  However, I think Facebook is potentially in danger of creeping people and making them puke out of FB with so many ads.  We will see...

Oct 12, 2015 01:10 AM
Kathy Goldman
REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert - Waukesha, WI
Social Media & Marketing for Real Estate

Hi Kyle, As with our other readers, we have all been on FB for ever. Some folks get results and others do not. There are definitely tips to posting correctly on FB to begin building relationships and I think that is why some people are more successful. Using Facebook notes for blogging seems like a pretty interesting concept that I may give a trial run with. Of course, readers, remember you must first have a launching point or you won't know if your posting has done anything for your FB results! 

Oct 12, 2015 03:45 AM
Dama Scott
One World Realty, Inc. - Palm Beach Gardens, FL
Evergrene Resident Specialist

Nice to know.  The video posting is a great point.  I'll try that.  Thanks.

Oct 12, 2015 04:14 AM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

Tony and Suzanne Marriott start here!

 

Oct 12, 2015 04:26 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Kyle Reyes Great information and I ddid not know anything about Facebook Notes. I will check it out. Thanks!

Oct 14, 2015 10:20 PM
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Kyle,

Great post and congratulations on the feature.  I am not a facebook fan, but will look into the notes...have to stay current 

Oct 15, 2015 10:04 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

And you was right. It did. FB and IG are the most popular social medias these days. 

Oct 10, 2017 01:15 PM