What does it take to SELL your HOME

Real Estate Agent with Keller Williams Realty Gold Coast 40PA0993767

WHAT DOES IT TAKE TO SELL YOUR HOME: Many homeowner may not know what it really takes to sell their home, so I've made a list of What it will take to get your home SOLD. 

Pre-Listing Activities

  1.   Make appointment with seller for listing presentation.


  2.   Send seller a written or e-mail confirmation of listing appointment and call to confirm.

  3.  Review pre-appointment questions.

  4.  Research all comparable currently listed properties.

  5.   Research sales activity for past 3-18 months from MLS and public records databases.

  6.  Research “Average Days on Market” for this property of this type, price range and location.

  7.   Download and review property tax roll information.

  8.  Prepare “Comparable Market Analysis” (CMA) to establish fair market value.

  9.   Obtain copy of subdivision plat/complex lay-out.

  10.   Research property’s ownership and deed type.

  11.   Research property’s public record information for lot size and dimensions.

  12.   Research and verify legal description.


  13.   Research property’s land use coding and deed restrictions.

  14.   Research property’s current use and zoning.

  15.   Verify legal names of owner(s) in county’s public property records.

  16.   Prepare listing presentation package with above materials and company information.page2image27408

  1.   Perform exterior “Curb Appeal Assessment” of subject property.

  2.   Compile and assemble formal file on property.

  3.   Confirm current public schools and explain impact of schools on market value.

  4.   Review listing appointment checklist to ensure that all steps and actions have been completed.

    Listing Appointment Presentation

        Present CMA results to seller, including comparables, solds, current listings and expireds.

    Offer pricing strategy based on professional judgment and interpretation of current market conditions.

    Give seller an overview of current market conditions and projections. 

      Review broker’s and company’s credentials and accomplishments in the market.


  Discuss goals with seller to market effectively.


  Explain market power and benefits of Multiple Listing Service.


  Explain the EXPOSURE of IDX, and Realtor.com, and local websites.


  Explain the work the brokerage and broker do “behind the scenes” and broker’s availability on

 Explain broker
’s role in taking calls to screen for qualified buyers and protect seller from curiosity seekers.


  Present and discuss strategic master marketing plan.


  Explain different agency relationships and determine seller’s preference.


  Review and explain all clauses in Listing Contract and Addendum and obtain seller’s signature.

Once Property is Under Listing Agreement

  1.   Review current title information.

  2.   Measure overall and heated square footage.

  3.   Measure interior room sizes.

  4.   Confirm lot size via owner’s copy of certified survey, if available.

  5.   Note any and all unrecorded property lines, agreements, easements.

  6.   Obtain house plans, if applicable and available.

  7.   Review house plans and make copy.

  8.   Order plat map for retention in property’s listing file.

  9.   Prepare showing instructions for buyers’ brokers and agree on showing time window with seller.

  10.   Obtain current mortgage loan(s) information: companies and loan account numbers.

  11.   Verify current loan information with lender(s).

  12.   Check assumability of loan(s) and any special requirements.

  13.   Discuss possible buyer financing alternatives and options with seller.

  14.   Review current appraisal, if available.

  15.   Identify Home Owner Association manager, if applicable.

  16.   Verify Home Owner Association fees with manager: mandatory or optional and current annual fee.

  17.   Order copy of Homeowner Association bylaws, CC& R’s and past 6 months of minutes, if applicable.

  18.   Research electricity availability and supplier’s name and phone number. 

  19.   Calculate average utility usage from last 12 months of bills.

  20.   Research and verify city sewer/septic tank system.

  21.   Water system: calculate average water fees or rates from last 12 months of bills.

  22.   Well water: confirm well status, depth and output from well report.

  23.   Natural gas: research/verify availability and supplier’s name and phone number.

  24.  Verify security system, current term of service and whether owned or leased.

  25.   Verify if seller has transferable Warranties.

  26.   Ascertain need for lead-based paint disclosure.

  27.   Prepare detailed list of property amenities and assess market impact.

  28.   Prepare detailed list of property’s Inclusions and Conveyances with Sale.

  29.   Compile list of completed repairs and maintenance items.

  30.   Send “Vacancy Checklist” to seller if property is vacant.

  31.   Explain benefits of home owner warranty to seller.

  32.   Assist sellers with completion and submission of home owner warranty application.

  33.   When received, place home owner warranty in property file for conveyance at time of sale.

  1.   Have extra key made for lockbox.

  2.   Verify if property has rental units involved. And, if so:

  3.   Make copies of all leases for retention in listing file.

  4.   Verify all rents and deposits.

  5.   Inform tenants of listing and discuss how showings will be handled.

  6. Arrange for installation of yard sign and Lockbox.

  7.  Assist seller with completion of Seller’s Disclosure form.

  8.   “New Listing Checklist” completed.

  9.   Review results of curb appeal assessment with seller and provide suggestions to improve salability.

  10.   Review results of interior décor assessment and suggest changes to shorten time on market.

  11.   Assign Transaction Manager login and password for sellers to check progress.

    Entering Property in Multiple Listing Service Database

  1.   Prepare MLS Profile Sheet broker is responsible for “quality control” and accuracy of listing data.

  2.   Enter property data from profile sheet into MLS listing database.

  3.   Proofread MLS database listing for accuracy, including proper placement in mapping function.

  4.   Add property to company’s active listings list.

  5.   Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Data Form within 48

6. Take additional photos for upload into MLS and use in flyers. Discuss efficacy of panoramic photography.

Marketing the Listing

  1.   Create print and Internet ads with seller’s input.

  2.   Coordinate showings with owners, tenants, and other Realtors®. Return all calls, weekends included.

  3.   Install lock box if authorized by owner and program with agreed-upon showing time windows.

  4.   Prepare mailing and contact list.

  5.   Generate mail-merge letters to contact list.

  6.   Order “Just Listed” labels and reports.

  7.   Prepare flyers and feedback faxes.

  8.   Review comparable MLS listings regularly to ensure property remains competitive in price, terms,

conditions and availability.

  1.   Prepare property marketing brochure for seller’s review.

  2.   Arrange for printing or copying of supply of marketing brochures or fliers.

  3.   Place marketing brochures in all company broker mail boxes.

  4.   Upload listing to company and broker Internet site, if applicable.

  5.   Mail Out “Just Listed” notice to all neighborhood residents.

  6.   Advise network referral program of listing.

  7.   Provide marketing data to buyers coming through international relocation networks.

  8.   Provide marketing data to buyers coming from referral network.

  9.   Provide “Special Feature” cards for marketing, if applicable.

  10.   Submit ads to company's participating Internet real estate sites.

  11.   Price changes conveyed promptly to all Internet groups.

  12.   Reprint/supply brochures promptly, as needed.

  13.   Loan information reviewed and updated in MLS as required.

  14.   Feedback e-mails/faxes sent to buyers’ brokers after showings.

  15.   Review weekly Market Study.

  16.   Discuss feedback from showing brokers with seller to determine if changes will accelerate the sale.

  17.   Place regular weekly update calls to seller to discuss marketing and pricing.

  18.   Promptly enter price changes in MLS listing database.

    The Offer and Contract

  1.   Receive and review all offer to purchase contracts submitted by buyers or buyers' brokers.

  2.   Evaluate offer(s) and prepare a “net sheet” on each for the owner for comparison purposes.

  3.   Counsel seller on offers. Explain merits and weakness of each component of each offer.

  4.   Contact buyers’ brokers to review buyer’s qualifications and discuss offer.


Tracking the Loan Process

  1.   Confirm verifications of deposit and buyer’s employment have been returned.

  2.   Follow loan processing through to the underwriter.

  3.   Add lender and other vendors to Transaction Manager so brokers, buyer and seller can track progress of sale.

  1.   Contact lender weekly to ensure processing is on track, until loan approval.

  2.   Relay final approval of buyer’s loan application to seller.

    Home Inspection

  1.   Coordinate buyer’s professional home inspection with seller.

  2.   Review home inspector’s report.

  3.   Enter completion into Transaction Manager.

  4.   Explain seller’s responsibilities with respect to loan limits and interpret any clauses in the contract.

  5.   Ensure seller’s compliance with Home Inspection Clause requirements.

  6.   Recommend or assist seller with identifying and negotiating with trustworthy contractors to perform any requires repairs

7 Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed.

The Appraisal

1. Schedule appraisal.
2. Provide comparable sales used in market pricing to appraiser.
3. Follow up on appraisal.
4 Enter completion into Transaction Manager.
5 Assist seller in questioning appraisal report if it does not support contract price.


   1.   Contract is signed by all parties.

  1.   Coordinate closing process with buyer’s broker and lender.

  2.   Update closing forms and files.

  3.   Ensure all parties have all forms and information needed to close the sale.

  4.   Select location where closing will be held.

  5.   Confirm closing date and time and notify all parties.


  6.   Assist in solving any title problems (boundary disputes, easements, etc) or in obtaining death


  1.   Work with buyer’s broker in scheduling and conducting buyer’s final walk-thru prior to closing.

  2.   Research all tax, HOA, utility and other applicable prorations.

  3.   Request final closing figures from closing/title company.

  4.   Receive and carefully review closing figures to ensure accuracy of preparation.

  5.  Forward verified closing figures to buyer’s broker.

  6.   Request copy of closing documents from closing/title company.

  7.   Confirm buyer and buyer’s broker has received title insurance commitment.

  8.   Provide Home Owners Warranty for availability at closing.

  9.   Reviews all closing documents carefully for errors.

  10.   Forward closing documents to absentee seller, as requested.

  11.   Review documents with closing/title company.

  12.   Provide earnest money deposit check from escrow account to closing broker.

  13.   Coordinate this closing with seller's next purchase and resolve any timing problems.

  14.   Have a “no surprises” closing and present seller a net proceeds check at closing.

  15.   Refer sellers to one of the best brokers at their destination, if applicable.

  16.   Change MLS listing status to Sold. Enter sale date and price, selling broker and broker’s ID numbers

  1.   Change Visual Tour.

  2.   Close out listing in Transaction Manager.

    Follow Up After Closing

  1.   Answer questions about filing claims with Home Owner Warranty company, if requested.

  2.   Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied.

  3.   Respond to any follow-up calls and provide any additional information required from office files. 

After looking at this LIST you get to see WHAT it takes to get your HOME SOLD are you looking for someone that can get the job done. You can give me a call or email me so that I can HELP you.

Posted by


Donna Paul is a Realtor that works for Keller Williams Realty- GOLD COAST on Long Island that serves the LONG ISLAND AND QUEENS AREA  she is an expert in the geographic areas of homes for sale and what's happening around the neighborhood so if your thinking of buying or selling a home and your in need of a Long Island/New York Realtor just give call her at 516 343 0728 or email her at donnapaul23@gmail.com.
As a Short Sale agent, she can help you walk through the process successfully-If your having difficultly paying your mortgage contact Donna Paul,.

 Take a look at the homes that are on the Market:  www.allaboutlongislandhomes, www.discoverlongislandhomes.com , Search Long Island Homes   Long island/ Queens homes


Donna Paul- Your Long Island Realtor
Keller Williams Realty

516 343 0728


My Passion Real Estate
"My Goal Results"
"My Reward Customer Referrals

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Comments (2)

Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Donna Paul yep, we do so many things - to sell the home!

Don't we deserve what we earn?

Dec 01, 2015 02:24 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Donna Paul very details - step-by-step procedure on what we need to do. This playbook will help everyone - newbie or oldie in Real Estate.

Thanks for sharing.

Jan 15, 2016 01:34 PM