When I check my email, I see ads sent by real estate agents. Quite a few of them are from neighboring cities, which are part of different MLS. And I am often puzzled by how agents do it.
Take for example the ad I saw in the mail today:
Buyer's loss is someone else's gain! Beautifully redone 4 bedroom pool
home in Xxxx Xxxxxx area. Lots of bells & whistles over 2500 sq ft; two-story
with Master Bedroom downstairs, 3 large bedrooms and a bonus room upstairs. Big corner lot. MLS # 55555555555.
Priced right! Bring me an offer!
What is in it for me? Agents in Daytona may not have access to this other county MLS, so this MLS number is not really of big help. But even if you are an MLS member, it is not linked.
What is the important for us when searching MLS? Would it be the price? Probably… Do you see the price in the ad? For me it would also be the street, and then something special, which I might not noticed when checking the hot sheet…
Would I open MLS and go and check this house? What for. I have access to MLS, I could check everything I need, so if I did not notice this house, it means it was not what I was searching.
Could it be a great house/great deal? It could, but how do I know it? Seeing “priced right” does not give me much. Can it be under $200K? And then a possible deal for an investor? Yes, but I do not know it. What is in the description that would make me want to go and find this house?
The thing is that we are people, and react as normal people (most of the time), and if you do not make it interesting AND CONVENIENT, I would not even go and check. I have 2 dozen similar ads, believe me, I have what to do, so I delete these ads without ever checking them.
What is the purpose of sending an ad, which will not work? Just to report to the Seller that the agent did something?
Something what?
Why not give the ad a chance?
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