The business of marketing luxury real estate on the Internet and in print is all about capturing and holding the attention of your target market. Stunning photography of your luxury listings is like eye candy. It leads to more sales and can also help you gain more market share because it demonstrates your marketing savvy.
Selecting an attention-getting lead image for your blog posts can also help you develop more readership because it compels them to follow you. A recent study by Shift, a marketing firm, confirmed that adding a picture to a tweet increases the likelihood that readers will click on an embedded link, by five times.
New technology is surfacing that analyzes which images grab the most attention. This will be a boon to advertisers who seek a bigger piece of the $1.6 Trillion e-commerce market.
If you want to be a leader in your luxury real estate market, you may not need this technology. You just need to find a photographer who can work at the level of Architectural Digest. Think of your primary listing photo being good enough to make it on this magazine cover. Eye candy attracts more attention and leads to more sales.
Does Your Eye Candy Leads to More Sales?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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