Eileen Burns is a member of Active Rain in the metro Miami, Ft Lauderdale and Palm Beach area. Active Rain community is a constant stream of professionals connecting to improve their business, online presence and stay relevant in the social media world. Today, I discovered Kyle Reyes for the first time and I have been active on this site since 2008. Kyle has received more than 79 comments on this post so I am taking this opportunity to introduce him to the groups I followed, in case you are not aware of his talents.
You need to start blogging on Facebook. Because the social media giant is launching a subtle war on Medium and LinkedIn Pulse. And if they make it sexy enough, they just might win.
It all goes back to the roots of Facebook – a little tool called Facebook notes. It’s a tab that all but disappeared in recent years. So why would they resurrect it now?
Simply put, Facebook is looking to create an entire ecosystem and keep you in it. Don’t believe me?
- Look at how Facebook has gone after YouTube with video integration.
- Let’s not forget their purchase of Instagram.
- Then, of course, we’re seeing them slowly start rolling out Facebook Live which takes aim at Meerkat and Periscope.
- Facebook’s hashtagging for categorization steals the concept right from Twitter.
We seem to forget the long gone days when Facebook’s status update rivaled Twitter’s concept of “short and sweet” (which Twitter itself is considering changing). Early on, Facebook had strict character limits on status updates. They changed it to 60,000 characters in November of 2011.
Now I think it’s important – from a business perspective – to weigh out some of the pros and cons of blogging on here. But instead of going into a massive analysis, I want you to carefully look at just one point on each side:
SEO- From a search engine optimization perspective, do not replace your website blog or your blog on LinkedIn or Medium with Facebook…yet. If Google follows it’s past trends, it won’t be indexing these notes any time soon.
Organic Reach- Any time we can natively publish on Facebook, we increase our organic reach. Just look at videos. By uploading directly to Facebook, as opposed to embedding something like a YouTube link, we increase our organic reach. The same is inevitable for your blogs.
Have you started publishing on Notes? I want to hear your thoughts on the new (old) platform…
Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, New England's #1 Marketing Agency. We're a boutique marketing firm focused on helping businesses grow in an age of exploding technology. You can find him on Facebook, Twitter, Instagram and SnapChat. And he wants to connect with you on LinkedIn, so send him a request!