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What's My Home's Worth Facebook Ads -- DOWNFALL

By
Managing Real Estate Broker with Maxus Realty Group of Samson Properties Broker - Realtor - CEO

 

 What's My Home's Worth Facebook Ads Downfall

I don't know when and how...

but one day I realized that my Facebook ads have declined considerably since a year ago when I could count an average of 5-10  legitimate leads per day for homeowners requesting a CMA

From time to time, I had to turn them off because I was overwhelmed with all the leads and had to concentrate in converting them.

Not anymore, 

The competition, the frequency and the constant bombardment of the same message has taken a toll..

 

Facebook users are simply tired of "What's my home worth?" ads...

They are sick on seeing them all over their Facebook page...day in and day out!

-- At least in my market ( Consider yourself lucky if your market is still virgin to these ads) 

 

 

 

I have the good  fortune recently to meet and  mastermind with a marketing genius like Rand Smith (founder of ClientCreator.com) 

As I was explaining my frustrations, I asked for his advice about a new type of campaign that I was testing that will essentially have the same results but it will be completely different than everyone else..

His insight and advice helped me take it to another level.

He basically offered me a chance to put my 2 cents worth and to have his people apply the tools I needed to make this campaign easy as pie...

This is what I always liked about ClientCreator.com  How easy it is to change my landing pages and adjust them to fit my own purposes.

I needed the ability to put videos, different backgrounds and more personalized messages...

So what is my new strategy that is working now? 

I asked myself a few months ago, 

"What would replace what's my home worth ads?"

I concluded that there is something as  important for future sellers to know and ask...

"How Much It Costs To Sell My Home?"

Of course!

They want to know how much is going to cost? 

And this ad seems to attract better quality leads...because is a more direct question

 

Before you correct my usage of the language...understand that this phrase comes directly form Google of what consumers are asking for right now? (That's the image I use for my ads on Facebook-Approved) 

 

So I tested my Facebook ad and used different versions...

I found that ads that are more personalized to the location  has a higher click ratio

like this one: 

Using my customized landing page, I send visitors to this page when they click on the ad..

 

If you are using ClientCreator, you already know that as soon as a lead clicks on your ad...their address is automatically recorded on your system..

Another new available function that I use to help me convert... is the video on the lower right corner.

This is the video I use... check it out: 

The beauty of videos is that increases your chances tenfold when a lead stays mesmerized with your offer as curiosity slowly kicks in...

As the lead goes to the next step, 

I direct them to my next customized page...automatically...

This is where I request for their name and email address...

My landing page is also capable to pull their phone numbers (cell or land line) automatically for a quick call, for these 3 important questions --- 

  • Have you received it?
  • Do you have any questions?
  • and when can I pass by? 

As the next page kicks in automatically...

with preliminary results...like this:

 

 And the conclusion is yet another video that contains more details and of course... a call to action...

I send them to my selling web page www.ReallyNiceHomes.com/selling ...to cement my relationship and hopefully gain their trust...

Two weeks ago I listed a house that was sold in just 7 days...(had 3 offers) my listing presentation was only  10 minutes long ..he cut me off in the middle of my listing presentation..

"Where do I sign?"

"I already know about you, I saw your videos and your website"...he says

Of course, I'm not saying that a single landing page can convince a seller on you...

It takes a lot more ....and I'm noticing that sellers are looking for more reasons to hire you.. than the actual opposite..

If they are spending time checking on you is because they already like you!

They are checking on you online...they want to know about you... before they consider  hiring you..

This is why your website has to support your message...using landing pages, videos, blog posts, testimonials  and publications..

Everything you have should be singing the same song...otherwise you will  tend to confuse your leads..

You may not know me..but I share from time to time things that gets me excited.

 

I have written thousands of posts and have almost a 1000 videos on youtube with one video with over 650,000 views!

I have my own company and a team of 7 agents that are always starving for leads.. and that is my main job every single day..to feed them. I'm a listing agent, broker and no longer work with buyers...(with some exceptions) 

As an ambassador for Activerain, I love sharing these ideas because a lot of my ideas come from a collection of posts I read from my favorite bloggers everyday. I'm hoping that this post will help --  even if it's one single person...that will make me happy.

If you are looking to try out ClientCreator, let me know and I will send you a code my friend Rand Smith has giving me exclusively for  Activerain members.

 

THE CODE FOR CLIENT CREATOR IS: FH2016

 

Good luck and ask away using the comments below...

I'll try to answer them all...

 

Thanks, 

Fernando 

 

 PS Wnat to join a private Facegroup where we test these types of ads? 

Join here

 

 

 

 

 

 

 

 

 

Comments (12)

Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

This is very smart. I think overall, the effectiveness of all ads on there have been declining.  I've been seeing more and more ads (and having challenges as well).  I think you have a smart approach.  I may even try something similar myself.  Although I am a bit concerned that this will attract price sensitive people.  Not sure.

Oct 09, 2015 02:53 AM
Lilas "Lela" Ashkarian
Coldwell Banker Schmitt Real Estate - Marathon, FL
Ashkarian PA, ABR, CRS, E-PRO, GRI,SFR

Hola~~~ Fernando, Thank you for Sharing... Why Not, send me the code lela@CBschmitt.com 305-395-0814 txt/call 

Oct 09, 2015 05:12 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Like the investing in professional services thought. Great video. Good luck with the new twist, hope it works.

Oct 09, 2015 08:15 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

You bring up a great point about the over-saturation.  But, your other side of the coin was a plus!  Thanks for sharing what you learn and know!

Oct 09, 2015 09:41 AM
Alan Gross
PrimeLending, A PlainsCapital Company, Equal Housing Lender - Bethesda, MD
Loan Consultant

Fernando - You are always out ahead of the curve. I've been looking at Facebook ads directed at a landing page and have tried a few but haven't had success yet. I know what I need to do is find the right message. Great information in this post. Thanks!!

Oct 11, 2015 01:33 AM
Janna Scharf
Keller Williams Realty Coeur d'Alene - Coeur d'Alene, ID
Coeur d'Alene Idaho Real Estate Expert

Thank you Fernando, this was very enlightening for me.  Those FB CMA ads have really started to irritate me, too!

 

Dec 04, 2015 10:15 PM
Anonymous
Debbie Webster

Imw interested in Client creator and your program and would like to know the code.

Dec 24, 2015 02:25 AM
#7
Franches Schnell
Future Home Realty - Westchase, FL

This is truly good stuff, thanks for sharing! It's good to see things from a different new perspective. I am always tired of the same old traditional ways, I am not trying to be different but Interesting.

Jan 09, 2016 06:47 AM
Anonymous
Vianey

yes please. what's the code for client creator? thank you

Jan 18, 2016 12:22 AM
#9
Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

The code for Client Creator is ActiveRain60

 

Thanks!

Jan 18, 2016 12:29 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Fernando, great information. Love your video and the landing pages. Thank you so much for sharing!

Jan 25, 2016 03:03 AM
Anonymous
Tom B

Great post! Thanks for the info. Can you tell me who does your videos? I would love to incorporate them and personalize them to my own site. Thanks!

Dec 20, 2016 10:20 PM
#12