5 Ways to Find More Time for Content Marketing

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5 Ways to Find More Time for Content Marketing


Let’s face it. You’re busy. You have a real estate business to run. The last thing on your mind is sitting in front of a computer and writing another blog post or article for your website.


Yet at the same time, you know you need to do it. You know how important it is to produce content on a regular basis, especially if you’re putting any effort at all into social media marketing.


In face, a recent study shows that 69% of home shoppers who take action on a real estate website begin by typing a local term into a search engine. Read that again and note that these folks take action!


Essentailly, some of your best, most active leads can find out about you through a Google search. And if you want to get found on Google, you need to product content. Lots and lots of content.


That's what content marketing is all about. It's as simple as it sounds; marketing to your specific target audiance using original, relevant,a nd audthentic content. And it's all the rage right now among some of the top producers in real estate.


So, at one end of the spectrum, there’s an ever-present need to publish more, write more, engage more, comment more, share more. And at the other end of the spectrum, there’s the fact that your day is already jammed packed as it is. Something has to give in order for you to move forward with your content marketing goals.


If that situation sounds like something you can relate to, keep reading, because I just might have your solution.


The bottom line is that you get out of content marketing exactly what you put into it. If you give it the necessary time and effort, then you’re going to end up with quality content that others will truly take interest in and share. If you slack on it, well, then don’t expect much.


In the worst case scenario, if you don’t do it at all, you’re just giving the competition a shot at stealing your customers by proving value and staying relevant.


But if you're willing to give it a shot, or you already are, in this artile, I'll share some tips and tricks that can make your content marketing activites even more productive.


Essentially, here are 5 tactics that I use to produce quality content on a routine basis, without having it take away from the other parts of running my business:


1. Start by blocking out time


There are 168 hours in a week. Can you find three of those hours for blogging? It really doesn’t look like much when you lay it out in that manner, but three hours is more than enough time to keep your blog current.


If it takes you an hour to write one blog post, you can knock out three in three hours. That’s pretty much every other day of the week. Not bad at all! We’re talking about less than 2% of your week. You know you have that.


Once you’ve found the time, make it sacred. Mark it in your calendar. Make sure you won’t be interrupted. That time is yours and yours alone.


2. Share what you're passionate about


Regardless of the type of real estate business you’re in, there’s always a fun, interesting, and relevant way to share it with the world.


Do you primarily focus on waterfront properties? Don’t blog about your listings; blog about luxury living. Blog about the latest home design trends for waterfront homes.


You have to think one or two degrees out from your product or service in order to come up with content that is relevant to a wider audience.


Nobody wants to read a blog about property listings, but many people want to read a blog about home design ideas, trends, events, and more.


Once you’ve discovered what you can talk about, keep a list of ideas with you at all times. I use Evernote for this. Anytime I have an idea for a blog post, I write it down. That’s where the idea for this post came from.


After a while, the question of “what should I blog about?” becomes trivial. You’ll have ideas for weeks worth of content.


3. Choose a medium that fits your style


Blogging is not for everyone. Some people hate writing. In that case, give video a try. Maybe you love being in front of a camera, where you can let your personality shine.


On the other hand, if you’re a very visual person, you might have better luck producing infographics, or slides. Believe it or not, you can very easily produce and share PowerPoint presentations that get more attention than some blog posts.


Whatever style you choose, you need to stick with it. And if you’re really feeling brave, give them all a try to see what sticks.


You see, choosing the right medium for your content is not entirely up to you. It’s up to your audience too. For example, many fans of video games would prefer to see a video review of a new game over a written review. You need to understand what your audience wants, and always give that to them.


Hopefully, once you start thinking about these things, you can find a common ground that both fits your style and the needs of your audience.


4. Repurpose your content as often as possible


What I mean by repurposing is simply taking your original ideas and generating many different forms of media from them. For instance, I love to take quotes from my blog posts and turn them into tweets. From one blog post, I can get at least five or six unique tweets that I can use throughout the week.


I could just as easily turn a written blog post into a slide deck to publish on SlideShare. Or, if you have a great video that you’ve just created, why not transcribe it into a blog post?


There are many ways to get the most out of a single piece of content. The more variety you have in your approach, the more traction it can have, since it’ll attract different crowds of people.


Lastly, by doing this, you’re truly maximizing your time, since you’re essentially producing multiple pieces of content all from a single idea. Talk about productivity!


5. Have fun with it


If you see content marketing as a chore, you’re never going to stick with it.


I look at each blog post I write as an opportunity to learn more about a specific topic that I may not be well versed in. I also look at it as a way to practice teaching a topic to others, and in that sense, I solidify my own understanding of the topic.


So, look for ways to have fun with content marketing. Challenge yourself to speak about things that you’re not an expert in, but that you know you need to get a grasp on. In that sense, content marketing does as much for you as it does for your business or your audience.


Is it working for you?


In conclusion, these are just a few ideas to get you thinking about content marketing in a different light. At the end of the day, you know you need to be producing content, so why not make the most of it?


I would love to hear your personal tips, tricks, and advice on how to make content marketing a habit as a real estate profesional. Please feel free to share them below in the comments section or give me a shout on Twitter.


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Donna Foerster 09/11/2016 03:15 AM
Real Estate Sales and Marketing
digital marketing
inbound marketing
content marketing

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John Mosier
Realty ONE Group Mountain Desert - Prescott, AZ
Prescott's Patriot Agent 928 533-8142

What a GREAT POST Nicholas Scalice!  I use Evernote to sratch down my ideas. I even have an "ideas" folder there. 

Sometimes when I have an idea for a blog post, I will start a draft of it in Active Rain.

I am not now blocking time for blogging but I will start doing that. 

Oct 12, 2015 06:21 AM #2
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

John, what great advice you've crammed into a single post.  I think that it's important to repurpose out blogs.  If it works here, it'll work on my website as well.  Just a few tweaks -

Oct 12, 2015 06:33 AM #3
Lauren Kimsey
lk services - Murrieta, CA
Your web services professional for more business

Great article, I like it and will share with my clients.    I curate real estate information on my client's blog.  My business partner and I are developing new blogs to automated content.   Have a great day.

Oct 12, 2015 06:51 AM #4
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

My favorite: 1. Start by blocking out time

Oct 12, 2015 07:10 AM #5
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Great idea about tweeting quotes from our blog posts.  Repurposing makes sense because we've already done so much work with prior posts.

Oct 12, 2015 07:18 AM #6
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Some good ideas here to get going and create quality content. I notice the top producers who blog have stellar posts they share and re-share. 

Oct 12, 2015 07:27 AM #7
Marilyn O'Donoghue
Long & Foster Avalon - Avalon, NJ

Number 3 is my favorite-what a great idea to use video instead of writing a blog! And using Twitter to quote from the blog-genius!

Oct 12, 2015 07:32 AM #8
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Nicholas, you have given us some great ideas. Great ideas need to translate into action. You have laid out the action plan. Thanks

Oct 12, 2015 08:18 AM #9
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Nicholas ... I really appreciate your post.  I particularly liked the BLOCK OUT TIME ... and then respect it and honor it ... Just do it!  We must make it a priority. I have been encouraged by your suggestions and will start by blocking out some time ... there is an old addage ... we always find time to do the things was WANT to do -- so I need a new mindset about blogging.  I need to Want to do it before it will be come a reality for my realty business!  Thanks again for the encouragement and challenge.

Oct 12, 2015 11:38 AM #10
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Re-purposing content is my takeaway from this post.  It is a great way to multiply the impact of a marketing message.

Oct 12, 2015 12:43 PM #11
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

What a timely post.  I needed that!  I have to take these pointer into consideration and develop some great content.

Oct 12, 2015 12:51 PM #12
Sandra Graves
Keller Williams Realty - Folsom, CA

These are great suggestions. Choosing the right medium makes it so much easier. I'm still working in repurposing content. I have to keep reminding myself that it’s okay to repurpose past posts. 

Oct 12, 2015 03:55 PM #13
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Nicholas: What a breath of fresh air! Anyone looking to leverage their online marketing to reach new consumers and stay top-of-mind should follow this advice. Your link in #4 is a valuable resource for real estate pros who want to re-purpose but do not know what they should do.

Oct 12, 2015 10:22 PM #14
Tracy Lee Parker

Bookmarked and saving. We are trying to build the property management side of our business without buying those leads. I would like to do it with my blog and I know I need help. 

Oct 13, 2015 04:31 AM #16
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Congrats on having a featured post that's very informative.  I do a monthly e-newsletter and this encourages me to write blog posts that can be linked to in the newsletter.  And of course I try to populate FB with the same content.

Oct 13, 2015 11:30 AM #17
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Nicholas Scalice excellent tips on why one should not only blog - but share the right content! Content is everything!

Oct 13, 2015 04:10 PM #18
Nathan Rufty - Home Loans at 909-503-5600
Canopy Mortgage - Rancho Cucamonga, CA
Mortgage Loan Originator - Direct Home Loan Lender

Nicolas great post, need to block the time out and blog, write great content and it will connect with the web community and then you become the authority in your local market.

Oct 16, 2015 12:24 AM #19
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Agent

Content marketing is where I need to spend the better part of my day, generating new content to make the phone ring. Thanks for sharing the great suggestions!

Aug 29, 2016 03:52 AM #20
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations on your feature recognition. This is excellent information to share.

Sep 11, 2016 10:55 AM #21
Fred Griffin presently on Leave of Absence
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

What an excellent outline, with suggestions, of how to MAKE TIME for content marketing!

Sep 12, 2016 02:49 AM #22
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Nicholas Scalice

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