Research is a good thing.

Real Estate Agent with Homes for Sale in Naples, Bonita Springs and Estero, Florida


Within the last few months we have changed our blog writing strategy to the 2,000 plus (in actuality they've been closer to 3,000 words) word count blogs.  Not as many but days of research being put into the once a week longer posts.


Much to our amazement


they did no better than the 300 word count posts.


Revisiting the past and looking at the shelf life of older blogs is a good thing. We have now learned to not necessarily jump on every new theory on how the Google gods are changing this that or the other.  Unless of course the word comes from that Nigerian Prince with the $200,000,000 he wants to invest.  Starting to believe more and more in the Prince and less and less in all of the "experts".


There are times when quite possibly, the original still tastes (works) great!!!!!





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To keep up with the market, please follow our blogs at:



           Chris and Dick Dovorany      

(239) 293-1969



or visit our website at:






Naples, Bonita Springs and Estero, Florida    



Buyers agents for over 12 years specializing in 2nd homes, investments (1031 Exchange), vacation and retirement properties.



It's time to let Chris and Dick get

you out of the 




and into the warm sunshine.


                     Sunshine : Happy Sun Mascot Cartoon Character With Sunglasses                        

Comments (9)

Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

That's great you were able to track your results. I wonder if age of a blog post has anything to do with how well it ranks on google? In other words, the older the post the better it does. 

Oct 10, 2015 07:30 AM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Chris & Dick - It was interesting watching you do that, and I was hoping you'd share the results. And whether or not Google liked them better, they were very well done posts, with plenty of valuable information. They will be appreciated by interested readers.

Oct 10, 2015 07:48 AM
Kim Johnson
Signature Realty Inc. - Coral Springs, FL
Selling South Florida

I was wondering if the longer posts would make a difference. Thank you for sharing what you found out!

Oct 10, 2015 08:12 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Chris and Dick Dovorany "they did no better than the 300 word count posts."  not sure that surprises me - I remember Brian Brady long ago advising me that short and sweet would get greater readership than lengthy posts.

Oct 10, 2015 08:52 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks for sharing your results, Chris and Dick.  I was wondering if longer or shorter posts were more effective.  

Oct 10, 2015 12:13 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Looking at your track record is very smart and watching the future ones too. I know you have put lots of work into those long posts. Though Google may like them I just don't think the public does. So many people can't focus long enough to read a really long post.

Oct 11, 2015 01:02 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Chris and Dick Dovorany. If size matters, I decided long ago, that shorter is better. I have asked many who contact me after reading one of my blogs, so often the comment was "short and to the point".

Thank you for sharing the information.

Make it a great week!

Oct 12, 2015 12:32 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I think you can only give that a fair comparison if you wait as long to judge it as the 300 word posts. I have not heard any "expert" say you would get more business from the new longer posts, just that google would rank you higher, which in turn would get you new business. Or something like that...

Oct 13, 2015 10:12 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I wonder how those longer posts are now fairing. Has there been any improvement on the clicks and views?

Jan 09, 2017 05:47 PM