Manipulating Days on Market - Would you do it ?

Real Estate Agent with Riley & Associates

We all look at new listings that come on the market. Many times I come upon a "huh, I have seen that home before, it's been on the market for almost a year." After a few minutes of research, I find out the new listing agent purposely changed some of the facts so that the MLS showed the property with zero days on the market. Sometimes the agent changes the address, such as from 'Court' to 'Road'. (I know it was not a typo). Sometimes the property gets a bit smaller, from 1.29 acres to 1.2 acres. The tax map gets some extra zeros added. Or the creative strategy I saw was entirely changing two adjoining new home listings, including house #, etc. and achieving the coveted zero days on market for both. Wow. That takes guts. I think. Or a zero conscience. It is happening quite often in this current market.

Would I do it ? No way. Am I upset enough to make a complaint. I don't know. I would like to get the AR community's comments.

To add some perspective, I know that a listing may require that a different zip code and city be used so that agents can more easily search for and get to know certain properties and areas. There are zip codes that very people know about. And bordering cities that are frequently known by different names. I get that. Even my own home was found because I knew of a bordering zipcode that my agent at the time was unaware of.

Now we see that agents who acquire a listing are misleading the MLS into re-setting the Day on Market Property to zero (or similar terms for other states MLS). I have done my homework and have concrete examples to demonstrate this practice. These are not typos, but clearly attempts to fool and defraud their MLS.

Now we come back to the meat and potatoes question: What would you do to get your listing shown ? Would you purposely try to reset the Days on Market Property to zero, or not ?


Comments (4)

Sean Dankers
Realty World Select - Fredericksburg, VA
I just send an email to my MLS enforcement office concerning an agent who has 20+ active listings that have some type of DOM manipulation.  Some agents are not ethical and will try anything to get their listing sold.  I have been finding more and more as I peruse the MLS
Feb 20, 2007 02:21 AM
Jim & Maria Hart
Brand Name Real Estate - Charleston, SC
Charleston, SC Real Estate
I would not do it.  The listing agreement has a date on it in which it was signed, and therefore the listing began.  Not ethical to manipulate this at all in my opinion.
Feb 20, 2007 08:26 AM
Joe Bernatowicz
Riley & Associates - Parkton, MD

Manipulating the DOM-property is occuring when an agent takes on a listing that was expired or withdrawn by a previous agent. When taking someone else's listing for a property whose DOM is high, evidently many agents are tempted to 'fool' their MLS into re-setting the DOM to zero. This is fraud.



Feb 20, 2007 10:37 PM
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Welcome back to ActiveRain!

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    Surf some blogs, leave some comments.  Better yet, post a Blog.

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Oct 05, 2015 10:47 AM