When you hire a real estate agent to sell your home, you are entrusting one of the largest monetary transactions of your life to someone of your choosing. The question is; how do you choose? Do you hire your neighbor because they live on your street? Do you hire your brother in-law because he is related? Do you hire the cheapest agent to walk through your door? Well, those are certainly options you can choose and some people actually trust their big-money investment to agents for those exact reasons. What is the danger in that? Let me ask you a question…have you ever been reading an ad for a home that reads something like this? “Mr. and Mrs. clean live here” or “won’t last long” or “bring all offers”, “Seller is motivated” “will sell fast!, “honey stop the car!”, “better than new!” or my favorite, “Too many upgrades to list!”? What do those phrases mean?
I have to admit I laugh every time I see an ad containing simpleminded phrases and I wonder if the agent actually believes that their efforts will pay off. I can tell you from experience…those words can actually steer a buyer away from your home. They are boring and without meaning. Your agent’s job is to drive buyers to your home using effective marketing techniques. Ahhh, but not all agents know how to effectively market a home. After all, they don’t teach that in real estate school. So some agents use dead phrases.
Success leaves clues. Obviously, by what you see and read, you know which agents are successful in your market. The aggressive agents are the agents whose marketing you see all the time. And the agents you never see marketing, well if they can’t market themselves, how can they market your home? How will you even know their reputation? All too often, a seller will call a real estate company to sell their home. The agent who answers the call gets the customer. Is that how you want to choose your agent? Do the smart thing, call me. If you choose not to do the smartest thing, then do the second smartest thing and call an agent who has a great online reputation. Check Zillow for online reviews. Just Google “agents name, reviews, Zillow”. If you see no reviews, that means they do not want their client reviews to be public. If you do see reviews, then you can at least learn what other people think about them. Just like every other profession, there are great agents, average agents, and agents who, well you get the picture.
When you are ready to sell your home and want to sell it quickly and for the highest price, then call the Dale Ross Realty Group. We will show you our powerful marketing programs that do exactly that. Call today for a no-obligation consultation. If you are curious as to how your home price is trending, then visit RealtyPriceTrends.com and get a free monthly report. OR visit MyValue123.com for a free, over-the-web market analysis to learn how much your home would sell for today.
By the way, if you are looking for a home to buy, then search the same database that agents search at Homesearch25.com.
Dale Ross. 281-599-6575
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