Get Rich Quick as a Realtor®! The Ultimate Plan that WORKS!
Whenever I see an article that begins with “get rich quick”, I click off. Do read on, this one 
is different. Other than winning the lottery, there’s no such thing as rolling in money without hard work. I wrote a post not too long ago on couple of tips for new agents but talking to yet two more Realtors® over the weekend prompted today’s post.
First, let’s take a look at some statistics;
For the entire year of 2014, 27,661 took their Florida Associate Real Estate Exam for the first time. 13,957 passed.
30,024 took it for a second or for a repeated time and only 10,226 passed.
As the real estate market improves, I see more hopefuls taking their real estate license which is a great move if they know what they’re getting themselves into. Being a Realtor® and actually making money is not easy. It takes planning, commitment and action. That’s IT!
PLAN---COMMIT AND ACT! Simple enough? Well, not so much.
We can do all the planning but without committing to what we plan, we will fail. This is not a one time commitment but every single day.
I had a very lengthy conversation with a new Realtor® from another state who has been in the business for over six months and doesn’t have a single lead. He is looking for a better brokerage, coach, scripts, systems....anything that will just magically make leads pop up!
I did let him know my thoughts on what he should do;
-Have a business plan. His answer was “how do I do that?”. If this is you and don’t know where to start, you could go to Tom Ferry's site and download a “FREE” copy of their business plan. Just DO IT!
Having a yearly business is just a start we should all have, you will then need to have quarterly, monthly, weekly and naturally daily plans.
-Create a data base. His answer was “where do I begin?”. If you are living, breathing, driving, chances are, you interact with people. Real Estate is a relational business. You need people who trust you and feel comfortable working with you. If you are a “secret agent”, those around you have no clue you are a Realtor®. Get some business cards and start handing them out. Start with a number 5/10/15..whatever you feel comfortable with and do not go home until that number of cards are handed out.
Make a list of where you go for shopping, oil change, dry cleaning, school, bank, coffee shop, nail salon, restaurants, doctors, your friends, neighbors..create a list and go give out some cards.
-Be active on Social Media- His answer was “I’m on Facebook all the time”. That’s awesome! What do you do on FB? Play games, comment, read, belong to groups? There’s nothing wrong with socializing as long as you are taking care of business first. If you don’t already have one, create a business page on FB. Don’t let your pages be all about “look how much I’m selling”. People don’t want to be SOLD. People do business with those whom they trust and by posting how much money you are making, you may be turning many people off. Mix it up, find out what your audience is hungry for. Look at their home pages, find out what interests them, then post based on your findings. Don’t send private messages asking for their business, instead send them messages asking about their day, family, job etc. Build a relationship.
Be part of some of the FB Real Estate groups, you will learn lots.
-Hold open houses. His answer was “I don’t have any listings”. My response to that is, go ask real estate agents to hold an open at their listings.
-Work the Expireds and FSBO’s. I know many will say NO to this one and that’s fine but should you decide to go after them, be consistent. Call, text, email, call, text, email, call, text, email. Visit them in person. Mail a pre-listing to Expireds and prepare a packet for FSBO’s with valuable information and drop it off as you are driving by their house. Just remember, don’t try to close them on first contact, instead, become their source of information. Most will take at least seven contacts before they commit.
-Start Farming. Choose two or three neighborhoods in your area and start mailing out postcards, mail or hand deliver newsletters, visit them when they're having community garage sales. Be consistent, be sure to be seen by your audience every three weeks. P.S. Do not open mailboxes to insert your packets, it is illegal. Leave it at their door.
Learn to motivate yourself. Read books, here are some of my favorites;
-The Miracle Morning
-Rich Dad Poor Dad
-The Magic of Thinking Big
If haven’t already, become a rainmaker with ActiveRain. Go ahead and lurke away for as long as it takes and learn, comment, talk to other rainers. Just trust me on this one, you will be happy you did. Don’t wait too long to start blogging though!
Let’s face it, not everyone is good at sales and working with people, if this is you, I would strongly suggest you shadow other Realtors® before taking the plunge.
Get Rich Quick as a Realtor®! The Ultimate Plan that WORKS!
Comments(77)