"Would you like to look at our latest wrinkle cremes?"

By
Real Estate Agent with Sotheby's International Realty Canada - Brokerage

"Would you like to look at our latest wrinkle cremes?"  is NOT something a young 30 something  wants to hear!

                                                                 

Do you ever provide your Postal Code/Zip Code and/or email address at the cash when checking out?  You know those survey studies that shops are always working on.

How they're used is just fascinating to me.  It seems there is a working algorithm that will categorize your supposed age and therefore, your interests based on your email address!

When asked about wrinkle cremes, the 30 something shopper demanded to know why they would ask her such a thing?  Imagine her surprise when she was told it was because of her "Hotmail"  email address. 

You are determined to be of "an interesting age"  with "Hotmail" or "Yahoo" addresses and completely ANCIENT with an "AOL" address.

She was told if she had provided a "Gmail" address, the prompter on the cash register would have suggested an entirely different question perhaps about acne assistance!

Do you ever jump to a conclusion when you see an email address?

 

 

 

 

 

Posted by

If you're thinking about selling, I'd love to meet with you and provide a Market Analysis and go over my Marketing Plan - it is the little things that make the difference.**

 Susan Emo
Sales Representative,
Sotheby's International Realty Canada, Brokerage*
Kingston, Ontario

www.SusanEmoSellsHomes.com

 Serving the Kingston, Gananoque and the 1000 Islands Region
- come for a visit and stay for a lifetime!

*Each office independently owned and operated.
** There is nothing on this blog that is intended to solicit business from anyone already under contract with another Realtor

The opinions expressed on this blog are the personal opinions of Susan Emo

If you are a non-member and would like to comment, please feel free to contact me.

Take a moment to visit my facebook fan page at
www.facebook.com/susanemosellshomes
and click "LIKE" today! 

 

 

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Rainmaker
2,799,239
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Interesting.  You would think if they are at the cash register, that they could recognize the approx age of the person. 

Oct 15, 2015 02:10 AM #1
Ambassador
1,339,450
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Debbie Gartner remember when we thought 47 was old? ha ha

Oct 15, 2015 02:15 AM #2
Rainmaker
2,799,239
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Oh wow, yeah.  Actually the 21st of this month is the 30 yr anniversary.

Oct 15, 2015 02:20 AM #3
Rainmaker
598,690
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Hmm.  Yes, I would make the same assumption of anyone using an AOL address. I once had a yahoo address but received too much SPAM; now I'm a hot young thing with a gmail address. Who knew! hehe

Oct 15, 2015 02:41 AM #4
Ambassador
1,339,450
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Pat Starnes For the first time in many many years I had a lead with an AOL address and was hesitant to followup on it.  When I did, the client was late 70's in age! 

No wrinkle creme for you though!!!

Oct 15, 2015 02:49 AM #5
Rainmaker
680,255
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

Wow, I can't believe businesses would be so bold as to assume something like that. If I had a cashier ask me a personal question like whether or not I was interested in something completely out of my age bracket I would be extremely put off and hesitant to shop there again. 

Oct 15, 2015 03:03 AM #6
Ambassador
1,339,450
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Nicole Doty - Gilbert Real Estate Expert this is just one example of what they presume from something as simple as an email address.   And to a kid, we're all ancient at 30!

Oct 15, 2015 03:42 AM #7
Rainmaker
1,157,329
FN LN
Toronto, ON

When I am asked for my Zip Code, I state I don't have one.  Of course, this issue only arises in the USA and we don't have Zip Codes in Canada.

When I am asked for my postal code, I simply say "no".

The 5 digit Zip Code narrows people down to a portion of a city.  However, a postal code can narrow you down to a single house or business building, or more commonly to a small number of houses (e.g. 5 to 20).

Oct 15, 2015 04:51 AM #8
Rainmaker
3,268,770
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

That is interesting.  I have never had any of those types of emails, always just gone with the email that my internet provided gave me from the get go.  I have a gmail account, but I rarely use it for email.  From the picture, the wrinkle cream appears to be magical, I better order some of that for when I am a little older, haha.

Oct 15, 2015 04:53 AM #9
Ambassador
1,771,305
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Very funny and true Susan. "You've got mail"!

Oct 15, 2015 06:35 AM #10
Rainmaker
5,230,920
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Very funny Susan, and I don't have those emails addresses, and I still get that junk.

A

Oct 15, 2015 09:00 AM #11
Rainmaker
537,032
Mark Don McInnes, Sandpoint
Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Interesting.  I don't put anyone into a category.  I do think how long since seeing that address if AOL.  Mark

Oct 18, 2015 12:26 AM #12
Rainmaker
3,253,188
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Susan

We have given  so much information away about our self . . . . We have very little privacy or no privacy  left in our life.

Good luck and success.

Lou Ludwig

Oct 23, 2015 11:26 AM #13
Rainmaker
2,441,861
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Yes of course, when I see some of those emails for real estate agents I wonder what are they thinking! AOL says OLD, yahoo and hotmail say they don't keep up with things.

Oct 30, 2015 12:59 AM #14
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Kingston and the 1000 Islands Area
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