The Psychology of the Low-Ball Offer in 2015

By
Real Estate Broker/Owner with Momentum Real Estate Group LLC GA BrokersLicense# 277342

Low-ball offers are nothing new in real estate.  Buyers and sellers have probably done this dance since Low Ball Offers in Cobb County Real Estatethe dawn of time. 

As a buyer in 2015, you need to be aware of some things that you are communicating to the seller with your low-ball offer:

1.  I'm a first time buyer and I don't know what I'm doing.

 
2.  I wanted to buy a house in 2009 but I didn't have any money then.  I'm hoping that you are as desperate now as you were then.


3.  I don't have enough money or credit to buy your house anywhere CLOSE TO THE ASKING PRICE.  Even if we reach an agreement, I still may not be able to close.


4.  I am not listening to the advice of my buyer's agent.  This won't be the last time either, wait until you get a look at my Repair Amendment!


5.  I've made MANY MANY OFFERS on other homes that I cannot afford in search of someone willing to MAKE MY DREAMS COME TRUE.

The 2015 Cobb County real estate market requires that BUYERS PUT THEIR BEST FOOT FORWARD in the initial offer.  It is paramount if you are serious about buying a home in nearly any price range. 

Cobb County homeowners are pricing their properties competitively and are receiving multiple offers in a very short amount of time that lead to closed sales within 95-98% of their asking price. 

While the LOW BALL BUYER is busily crafting numerous counter offers, another SERIOUS BUYER often swoops in with a great offer, close to asking price, clear of special stipulations, a short due diligence period and a respectable earnest money deposit.

Posted by

55+ Realty Advisor  MyMomentumTea.com Logo 

Jenna Dixon
Associate Broker

55+ Realty Advisor | Accredited Buyer Representative |
Certified Skilled Negotiator

DRA Homes Real Estate
MyMomentumTeam.com

Email: JennaDixon@Outlook.com
Direct: (770) 374-4230


DRA Homes Real Estate
An Affiliate of Maximum One Realty Greater Atlanta
5041 Dallas Highway, Suite 700, Powder Springs, GA 30127
Office Phone: 770-919-8825 ext. 318

 

 

 

Comments (52)

Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Jenna Dixon 

I suppose the rationale for making a low ball offers varies from buyer to buyer, but certainly doesn't send the message that a buyer would hopefully want...that is, I'm interested in your home, am qualified to buy it, have done my due diligence and would like to negotiate with you

Well done!

Jeff

Oct 19, 2015 10:18 AM
Jenna Dixon

Thanks, Jeff.  Sometimes the message kills the deal before it ever had a chance.

Oct 19, 2015 11:17 AM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

So true!  As a listing agent who has received these types of offers I can attest to each of these as accurate.  I'd like to add that it also signals that they are both playing games and looking for a desperate seller.

Oct 19, 2015 10:50 AM
Jenna Dixon

You're right, Ryan.  As a buyer's agent and a listing agent, I've been on both sides and it's never fun for the agents.

Oct 19, 2015 11:17 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Sometimes a low ball offer is warranted...if the home is overpriced! In that case, I always refer to the comps that justifies the lower price. However, I do agree that most listings are priced right and deserve a fair offer, esp if home is new to the market.

Oct 19, 2015 11:52 AM
Jenna Dixon

Mary,  I don't consider overpriced listings when I think about low offers but you are right, in that case they are warranted.

Oct 19, 2015 10:01 PM
Karen Steed
Tallapoosa, Bremen, Waco, Buchanan, Temple, Carrollton - Tallapoosa, GA
Associate Broker Haralson Realty

Hi Jenna - Your post is spot on.  The super bargains are few and far between now.  Prices have bumped up since the crash, and sellers are not as desperate to take any offer.

Oct 19, 2015 12:27 PM
Jenna Dixon

Now I guess the bargin is in the eye of the beholder.

Oct 19, 2015 10:02 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I have a client now that makes lowball offers and then if the seller agrees he then wants to renegotiate. Sometimes it works out, sometimes not.

Oct 19, 2015 12:36 PM
Jenna Dixon

OUCH!

Oct 19, 2015 10:02 PM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thanks Jenna. I think we have some folks who have not kept up with the market. They are still stuck back in the market crash days and think they can buy a mansion for Penny's on the dollar. Educating them can be a real challenge.

Oct 19, 2015 12:40 PM
Jenna Dixon

They can certainly be a challenge.  Some never learn.

Oct 19, 2015 10:04 PM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Jenna, this is a cleverly written post that tells it like it is!

Oct 19, 2015 01:23 PM
Jenna Dixon

Thank you, Sharon.

Oct 19, 2015 10:05 PM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Great post. Did you beat these thoughts out of buyers? lol. Sometimes it just gobsmacks me what buyers think when they make an offer. Case in point on my one listing - 30K below asking. Quote was:  You'll never know if you don't ask. Thanks but no thanks.

Oct 19, 2015 11:43 PM
Jenna Dixon

Lyn, sometimes I would like to beat them for answers but most of the time I just stand there and stare at them like they have 3 heads.

Oct 20, 2015 12:16 AM
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

I am often asked what is the least amount a seller will accept or what should I offer; my response has remained the same, "You should offer what the home is worth to you, nothing more or less. If someone gets the home for $40 more, you have to be okay with that."

Oct 20, 2015 12:14 AM
Jenna Dixon

Anna, I get that question too but am always surprised when they don't take my advice.

Oct 20, 2015 12:17 AM
Randal Jenkins
Coldwell Banker F I Gray and Sons Residential, Inc. - New Port Richey, FL

In my market where we still have asking prices in the $30ks and less.  All the offers are low offers.

www.409home.com

 

click on the bank owned properties to see what I mean

Oct 20, 2015 12:33 AM
Terry McCarley
Coastal Real Estate - Cape Coral FL - Cape Coral, FL
REALTOR, SRES, CDPE - Cape Coral, FL

I am dealing with one now that thinks 50% of the asking price is a great place to start.  They don't even understand after looking at the comps that the home is already priced right.  Aaauuuggghhh!!!

Oct 20, 2015 02:29 AM
Jenna Dixon

Good luck, you are certainly more patient than I.

Oct 20, 2015 07:37 AM
Francine Viola
Coldwell Banker Evergreen Olympic Realty, Olympia WA - Olympia, WA
REALTOR®, In Tune with your Real Estate Needs

This is such an awesome post, I had to reblog it!  I have worked with buyers who have embraced all of these points you mention, and guess what, they ended up not buying a house. 

Oct 20, 2015 04:14 AM
Jenna Dixon

Thank you for the re-blog, Francine.  Many of these buyers end up back on the sidelines in their rentals for another year.

Oct 20, 2015 07:37 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

I had a buyer this year and he always low balled, and after five offers I decided not to work wth him.

Oct 20, 2015 04:42 AM
Jenna Dixon

Writing all of those wasted "offers" is exhausting.

Oct 20, 2015 07:38 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Jenna,

2011 was the bottom of the market here. Some people have not noticed, that we have moved on to 2015 & almost 2016 now.

Oct 21, 2015 02:47 PM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

Hilarious and all true! I had a buyer like this earlier this year and needless to say they did not find a house to purchase and have since stopped looking. 

Oct 27, 2015 01:41 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I came over from Shanna's reblog.  Great post Jenna, I am surprized it isn't featured.

Nov 02, 2015 11:42 AM
Nancy Robinson Ranked #6 in MI
Century 21 Town and Country - Royal Oak, MI
#11 Century21 Realtor in the US, #16 in the World

I just wrote my last low ball offer ever!  They are demeaning, insulting and embarrassing. The Sellers don't jump respond to  them and the buyers loses in the long run, Pure waste of time,

Nov 10, 2015 08:43 AM
Anonymous
Erika

As a real estate agent, ranting about low-ball offers in 2015, you need to be aware what YOU are communicating: "I'm overpricing my listings and I'm really outraged that those darn greedy buyer's aren't offering what I'm asking for!" In my experience sellers and listing agents that price their homes right, sell their houses and just shrug at "low-ball" offers. The ones that take to the Internet and act all insulted are the ones that feel insulted because no buyer is willing to pay their fantasy asking price. I don't even know where Cobb County is but here in Florida many sellers and their listing agents believe it's 2006 again and they can ask any price for their house. Then the house is sitting on the market and when they finally get a "lowball" offer they act all insulted. It's not a low-ball offer if it's the only offer. By definition it's market value because it's the only price anyone will pay for it. What the buyer is communicating is: "I'm not an idiot".

Nov 18, 2015 06:44 AM
#50
Thom Disch
Broker Dynamix - Libertyville, IL
Our Broker Dynamix System generates quality leads

Who even made up the term lowball offer?  What is that? 10% off? 20% off?  What gives Realtors the right to be so high and mighty that they say they will not write a lowball offer?  Have we forgotten that we represent the buyer when we write an offer?  It is not our money it is their money.  I have been on both the sending and receiving side of offers that I thought were too low.  So what.  Some of those deals went through and some of them did not.  Every deal is unique and every offer should be honored for what it is, an interest in the property that is for sale.  Paraphrasing Zig Zigglar: When a buy makes a low offer (s)he is saying I'm not willing to part with my big pile of money for the features and benefits that you have in your house.   (However I am willing to part with this smaller pile of money.)  Any offer, high or low, is voicing an interest in the property that is for sale.  That should be honored and respected. If the seller believes that they can get more they should wait.  It is that simple.  

We are not in control of the process we are advisers.  It is not our money and we do not have to live with consequences.  

Dec 21, 2015 10:04 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

If I do not have any other offers, I'll definitely suggest a seller to counter. At least, I'd try to discuss the situation with the agent and to see where their the very best terms.

Mar 15, 2016 04:49 PM

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