Real Estate Sign Tips For Real Estate Agents

Real Estate Broker/Owner with Red 1 Realty BRK.2014004189

While the real estate sign is often overlooked, it is still an important part of the real estate agent's marketing plan.  

How is your sign setup? It should be easy to read from the road and not have too much info. Sometimes simple is better.

Is it only your number and email? Too often I see the main office number in the middle panel (where most people look and the number most buyers are likely to call). I recommend working with a company that offers direct call routing so that the listing agent receives the call since they know the most about the home. This method also ensures you receive 100% of your leads 100% of the time. 

Are you marketing you or the home? The sign riders are to market the home. If it lists an agent's name three times, are you really doing what is best for your client? If it lists for sale in both sign riders, is that necessary? An agent should have custom riders to point out the selling features of the home. 

Next time you are driving around your marketplace, take a look at the signs offered by the different agents and different companies. How do you stack up?


Posted by

Mike Hall

Red 1 Realty

Real Estate Broker

Cell: 614.937.4162

Comments (4)

Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

When I opened my own agency back in the 90's, I looked at everyone else's signs before I designed my own. As a result, I came up with something simple and easy to read - even when driving down a highway at 55 MPH. 

Most of my competitors had "busy" signs that required people to stop in order to copy down a name and phone number. 

The funny part was that one elderly gentleman who contacted me about listing his farm told me that he thought my signs were probably so plain because I couldn't afford fancy ones. 

May 09, 2016 01:28 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Well my state has laws about these things.  The sign MUST have firm name and phone number equal or larger in size than agent name and phone number.  So that's exactly the way my signs are.  And as the broker I pay for all signs and agents provide their rider with name and number only.

May 09, 2016 01:38 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Mike- I don't know what all of the local laws are but the signs need to be easy to read. 

May 10, 2016 10:55 AM
James Loftis - West Palm Beach, FL

Good information, thanks for sharing with all of us.


James Loftis

May 15, 2016 11:05 PM