Selling Should Follow the Example of a Piano's Wippen

Real Estate Agent with Bill Cherry, Realtor 0124242



There is a natural priority to business transactions that merchants often either overlook or get in the wrong order.

Piano builders learned a similar lesson about their product years ago.

When a key is struck, the hammer must move forward, strike the strings, then immediately return to its place of origin so it can be instantaneously struck again.

The part that causes this to happen is called a wippen, and it is a series of four leavers. Those four leavers must always work in the same sequence.Without that, what the hammer will do when the key is struck will be upredictably random.

Although the wippen costs only about ten bucks, even the best Steinway cannot work without eighty-eight of them.

The most important part of business is for the seller and the buyer to close their transaction as quickly as possible. The buyer gets the product and the seller gets his money.

Both parties would be happier if all of the stuff that must occur before the transaction closes weren't necessary.

Walmart hasn't figured that out yet.

Neither have zillions of grocery stores, home improvement stores, or home sellers and their agents.

The retailers are willing to inconvenience the buyer by making him stand in line to complete the sale, rather than do their best to never have a line at any of their check out points.

That's because they have things out of sequence. To them, restocking during business hours, consistently cleaning the floors, etc., are better places to have employees than behind cash registers.

In many cases there is no way to know what the sales volume of the store could be if it kept its business process in the proper sequence. The same is true with the real estate business.

Sellers believe that we can cause potential buyers to buy what we want them to buy -- the Seller's home.

And we, for whatever the reason, encourage that belief, but it is almost entirely false.

For a home to sell, the owner and the agent must do their jobs in the proper sequence.

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David Gibson CNE, 719-304-4684 ~ Colorado Springs Relocation
Colorado Real Estate Advisers LLC - Colorado Springs, CO
Relocation, Luxury & Lifestyle residential



So that is why I didn’t do so well with piano lessons. I didn’t know about a “wippen.” Oh, you have to practice, who knew.

Oct 23, 2015 07:01 AM #1
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