In general, trying to figure out how to market yourself online can be a daunting task. With an ever-changing technology and a rapidly changing search engine landscape, it can be very difficult to keep up and get your web presence where it needs to be in the year 2015 and into 2016.
At Coldwell Banker Premier Properties, I always try to ensure that I am using state of the art technology or techniques to attract more leads, both buyers and sellers. In the digital age, a maximized web presence is of paramount importance because so many people search for things that they need online. Just think about how the holiday season explodes with the ability to shop for anything online quickly and easily.
If you are a potential buyer, the best way for me to reach you is through organic search. Paid search can be extremely tricky and the bills can add up fast if the campaigns are not constantly tweaked and maximized to find the sweet spot. Organic SEO on the other hand can be quite beneficial if you are able to hone in on keywords in the local market.
It is very important to ensure that your property listings are optimized for online search. If you happen to be using a service such as IDX Broker, make sure that you are taking advantage of every little detail or customization that they might offer. You always want to make sure that you are creating proper page titles and URLs for any listings that might be pulled in automatically through TREND or a similar system. It has made a tremendous difference because I now approach internet advertising from a totally different perspective.
In general, trying to reach buyers and sellers will take time, especially if your website is brand new or you really haven't paid much attention to it in years. Real estate giants like Zillow, Trulia, and Realtor.com often dominate the landscape because they have been building huge authority over the years. Unless you have been keeping up, it's quite difficult to outrank them. One tip is to ensure that on the local side of things, make sure your Google Business listing is completely up to date and maximized for search. This can allow you to show up on the maps section which gives you good "real estate" in the search engine results, sometimes above the top organic listings. If anything, you might as well ensure that you are in a position to capture the leads in your local town if you are indeed the go-to real estate agency. For instance, learn about Coldwell Banker Premier Properties Lansdale.
I recommend that every agency performs a technical audit on their website from time to time to ensure that you are doing everything you can to keep up with the competition. Call a search expert, maintain the speed and usability of your website, and also ensure that it functions extremely well on mobile devices. Many searches are now coming from mobile devices these days, so it's a good idea to invest in this technology.
If you would like to list your home with Coldwell Banker Premier Properties in North Wales, PA, give us a call! We take the time to make sure your listing gets maximum exposure from search engines and will work with you to find the right home buyer. If you have any questions, feel free to ask contact me directly using the form on this page. Have a great one, and don't neglect the power of internet marketing! Oh, and check out some of our great real estate listings in Ambler!
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