Could Your Real Estate Business Use Some Good Marketing Ideas?

By
Services for Real Estate Pros with New Horizon
Good Ideas
 
Sometimes we just new a few good ideas to get going with our real estate marketing.  Here is a list of marketing ideas focused on the theme of "Dream Homes."  A dream home may be a first time buyer's 1,000 sq ft ranch or a world reknown Phyican's 10,000 sq ft mansion.  
 
Everybody has a home of their dreams...  Find someone dreaming and usher them down the aisle to home ownership.
 
Below are a few ideas that could help your marketing for 2016, around the theme of "Dream Homes."
  1. Drive desirable neighborhoods with buildable lots.  Record video and conduct an exclusive dream home Webinar.  Attendees must donate at least $1 to your charity of the month program.
  2. Sponsor a Dream board party at your church or church located in the communities you serve.  
  3. Sponsor a dream board party at your local school or school located in the communities you serve.
  4. Spend postcards to your target market with pictures of your previous "First Time Dream Home Buyers."
  5. Conduct podcast interviews with employees at local businesses.  Ask those who aren't home owners why they haven't purchased their dream home?  Use your interviews to support your top "Top 10 Myths of Buying a Dream Home" on your podcast show.
  6. Call the top 10 mortgage brokers in your target market.  Ask if they would like to conduct "Dream Home Workshops" at local churches and PTA meetings with you.  
  7. Call the top 10 boutique builders/contractors in your target market.  Ask if they would like to conduct "Dream Home Workshops" at local churches and PTA meetings with you.
  8. Call all your previous client that have been in their home for at least 5 years and explain the Dream Home process.  Educate them on the process of buying a lot, working with a builder, and the joy of picking the tiniest detail down to the door knobs.  Donate $5 for every deal closed to your favorite charity.
  9. Call all your previous clients who have lived in their home for at least 5 years.  Ask if they are settled and want to invest in their current dream home?  If so, ask if you can make a referral to one of your preferred contractors.  You build referral networks by giving first.
  10. Call your Physcian, ask if he or she would like to purchase a new home up to $1,500,000 with no money down.  If they say "yes" call my good friend Steve Friedman  at Fidelity bank and get your client preapproved for their loan and you can start showing houses this weekend.  Donate $5 to your favorite charity for each closing.  
  11. Call all your referral partners and ask if they would be kind enough to introduce you to their physican, you have some good news you would like to deliver :)  Donate $5 to habitat for every deal closed.
  12. Do a personal podcast interview, no more than 5 minutes.  Talkinig to the hearts of your audience.  Explain to them why you are living the dream...each day you get to touch the lives of priceless human beings and assist them in their biggest financial transaction.  And you're greatful for their business and friendship.  Donate X times the number of people you send it to.  Be sure to ask if they know someone looking for a Dream Home or Dream Job, to give you a call.
  13. Bonus:  Interview ALL the schools in your farm's district.  Regardless of the schools performance.  Ask each interviewee what makes their school a good fit for families looking for dream homes in the area.  Always make everybody look good, even if their scores aren't up to par.  
  14. Double Bonus:  your turn....
 
Don't forget to post your Dream Home marketing idea below.
 
Need marketing ideas?  Sign up for our free newsletter, Konect Community.  Receive marketing ideas for connecting your real estate business to your community each month, delievered to your inbox.
 
 
Michael Oden
Real Estate Success
Posted by

Michael Oden

New Horizon Financial Services, LLC

Michael@nhfsllc.com

Comments (13)

Vera Gonzalez
RE/MAX Suburban, Inc. - Sterling Heights, MI
Gonzo For Real Estate

This is really awesome and super creative Michael Oden !! I look forward to reading more of your blogs:)

Oct 27, 2015 12:33 AM
Michael Oden

Thanks Vera!  I will keep the ideas coming!


 

Oct 29, 2015 09:42 AM
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Wow, now that is a list!  Noone has any excuses now...thanks for sharing!

Oct 27, 2015 12:36 AM
Michael Oden

That's my goal Kristin, to eliminate all the excuses agents have regarding marketing their business.  Sometimes we just need some good ideas and a little direction.  Glad you enjoyed the list.

Oct 29, 2015 09:43 AM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

We should never stop coming up with new and inventive ways to market ourselves to our audience. Good list here Michael!

Oct 27, 2015 01:46 AM
Michael Oden

Thanks Nicole.  As always, I enjoy reading your comments.

Oct 29, 2015 09:44 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Michael, great list, I've been working on #6 on your list, looking to hold it in January after the holidays.

Oct 27, 2015 03:45 AM
Michael Oden

Good luck in 2016 Beth!

Oct 29, 2015 09:44 AM
Joel Jadofsky
Keller Williams - homes for sale - Florida - Gulf - Beach - Panama City Beach, FL
One of the Top Realtors in Panama City Beach Area

Awesome Post

Oct 27, 2015 09:48 AM
Michael Oden

Thanks Joel!

Oct 29, 2015 09:44 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Interesting Post and lots of ideas there.  Looking forward to more posts from you!  Let those creative juices FLOW!

Oct 27, 2015 11:23 AM
Michael Oden

I have plenty more!  Thanks Diana!

Oct 29, 2015 09:44 AM
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

A lot of suggestions and ideas.  I agree with many of them and might try to adapt some of the others. Thank you for sharing!

Oct 27, 2015 12:46 PM
Michael Oden

No problem Mike!  I glad you found value in this list!

Oct 29, 2015 09:45 AM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

This is an incredible list of ideas! I'm going to add some to my toolbox!

Oct 27, 2015 02:04 PM
Michael Oden

There yours to implement.  Thanks for reading!

Oct 29, 2015 09:45 AM
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Congrats on the Featured Post Michael.     You've given us all some provocative ideas - thank you!

Oct 28, 2015 02:18 AM
Michael Oden

Thanks M.C.!


 

Oct 29, 2015 09:46 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Such a great list of ideas!  Love the "call your Dr" idea.  How often do they receive calls that might be helpful to them?

Oct 29, 2015 04:17 AM
Michael Oden

Right!  I am sure Doctors only receive sales calls.  This could be a big competitive advantage!

Oct 29, 2015 09:46 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Some great ideas.  Homeownership is the American dream, we just need to educate people on how to do it. And as your wrote above inspire the dream.

Oct 29, 2015 05:24 AM
Michael Oden

Thanks Gene!

Oct 29, 2015 09:47 AM
Michael Oden

Thanks Gene!  That's right, educate and inspire!

Nov 02, 2015 12:18 AM
Jairo Arreola #SOLDBYVETERAN
PRG Real Estate - San Jose, CA
VA Home Loan Specialist - SF Bay Area

Great tips. I want to focus on interviewing small business owners and learn about their business =)

Oct 29, 2015 10:31 AM
Michael Oden
New Horizon - Marietta, GA
Marketing Coach & Accountant for real estate agent

That's an excellent strategy Jairo!  Thanks for commenting!

Nov 02, 2015 12:18 AM