Now I know what your going to say, well ReMax had their tech summit & Coldwell Banker has their Generation Blue etc. etc. Yes they all do it but what did you actually learn & put into your daily process? or did you just buy a product that is going to turn you into a multi-million dollar producer overnight?
Well I am here to tell you you are wasting your time & money chasing the next big thing on the web, the larger Real Estate firms are giving agents just enough info to possibly grow their business, yea a Tweet & a Facebook post but really? how many people actually implement the stuff they do learn at conferences and the big news is that the large brands can ONLY scratch the surface with agents because the Internet is a moving target, the big secret is there is no wrong or right way to do anything as they would have you believe!
They don't get into the honest meat of how the web works, Search Engine Algorithms change constantly, large sites like Trulia & Zillow have teams of people working on their site to keep it ranking well plus they have "CONTENT" yes CONTENT! it's also called "In Bound Marketing"bet you never heard that term at Gen Blue! they are a myriad of things you have to know how to do here I will name a couple
1) Relevant Content
2) Keyword Density
3) Title Tags Calls To Action
4) Hyperlinked Content tags
5) Domain Authority
and on & on & on.......
See these are things that the larger guys cannot teach because it would be very, very expensive, yes if you are a beginner and want to start learning it's a good start but if you want to dive deeper and become a listing & lead machine you are going to have to know all the above and you cannot outsource it (I have tried that) how do I know all this I spent the last 20 years in the online marketing community for some of the largest brands out there, if you have any questions please feel free to reach out!
HAVE A GREAT DAY!