Keys to Success in Your New Business
My friend Patricia Kennedy suggested that we share a few tips for new business owners this month.
I could go on for days or weeks on this topic but since my time for writing this is limited and I am sure your time available for reading it is limited as well, I will just share a few tips.
You are going to hear a lot of advice now that you are in this business.
Some of it will be good, some great, and some by people who have been screwing up for years and should really not be sharing any advice.
Unfortunately that guy or gal that your broker assigns to “show you the ropes” was given that task for the wrong reasons, and you really need to know why.
They were given this task because they were the only person sitting around the office, while all the successful agents were out selling real estate.
Be polite to this person and try to learn why they are not doing so well, and then spend a bit of time trying to find out what those agents who are not sitting around the office are doing.
Spy on the Successful Agents!
Read their marketing materials, watch what they do, and work hard at incorporating all of these things into your business.
You may even want to ask one of these agents as they fly by if you can help them out a bit, you will learn a bit from being around them and they will probably agree to allow you to hang around just as long as you do not slow them down.
Education and Development
Your state will require you to take a few classes before and along the way in exchange for the privilege of saying that you are an agent.
But don’t believe them, these classes will not make you an agent, and anyone who says they will is just fooling themselves and you.
These classes are fine if you are striving to be a clerk who handles the paperwork for a very basic transaction, but they will leave you sorely under educated for someone who is planning to run a business and perform a service like SELLING REAL ESTATE.
School is not over and if you are serious about being in business you will need to adjust to the fact that school will never be over, if is a continual process that your business and your clients require you to take seriously.
A few of the key things that you will need to learn to excel at include;
- Marketing yourself and your properties
- Sales, both of your services and your client’s properties.
- Running a business, making a profit is an essential that many never learn.
- Time and project management, learn what needs to get done, when and how.
- And so much more that will take you years and serious effort to learn.
Some of this education can be gained via advanced degrees, some in workshops, some seminars, some in blogs, some in books, some in webinars, and some by talking to the winners in your industry.
But the key thing to remember; never be content, always be learning and growing. Your clients will require this.
And if you do not do these things then you will have to be content with working for friends and relatives who are too polite (and foolish) to say no.
PS, one bonus tip.
Get used to the fact that this is not a 9-5 job, it is an all-consuming vocation.
Always be working and learning to be better.
It does not hurt to get your family involved in this obsession too. Finding a place on the business team for family members will not only lighten the load but will keep them from distracting you by asking you to have a personal life outside of the business.
Enjoy your new life, it can be a very rewarding adventure, and your life will never be the same again!