Staging is Not a Band-Aid for Every Property
Staging is not the band-aid or fix for every property. Don’t 
misunderstand, condition is important when you’re selling your home or an investment property.
Price is always king, but you have to throw location and condition into the mix.
I received a call from an investor who was having trouble selling a home they had recently purchased and rehabbed. Most everything was updated,fresh paint, repairs and made move-in-ready.
These investors had been in the business for more than 20 years so they were by no means novices.
With a shortage of inventory what was the problem?
The caller’s partner wanted to look into staging the property with furniture and accessories. They had never had to utilize staging before but thought it was worth a try.
However, the caller felt that while she saw the benefits of staging, the problem was in the windows.
Windows?
That’s right! While they made a lot of updates, they opted not to upgrade the windows to impact windows.
The house on the same street just sold...relatively the same house…. almost the same price and the only difference was the impact glass.
My caller began doing some research and other agents had mentioned the same factor….impact glass.
Return on Investment?
Nothing is guaranteed. While staging can be visually appealing to a buyer, if they are considering making an offer, many things will be weighed including price, location, condition, just how move-in ready it is and how much they will have to spend to make the upgrades and updates they want.
What you can do?
Today’s buyers want move-in ready homes. They don’t have the extra time, funds or desire to move into a home that has a laundry list of big budget projects.
Therefore, you need to add, update or upgrade what you can to attract today’s buyers if you want to get the price you want.
When you choose a Realtor®, make sure they are local experts and know what homes are selling and what buyers are looking for in your area.
Call in a Professional Home Stager and invest in a Consultation. You’d be surprised just how many Stagers can actually save you money by pointing out where you need to invest your funds and by using what you have.
Staging is not a band-aid for every property.
Comments(64)