"Apostrophes do not plurals make..."

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Services for Real Estate Pros with Marte Cliff Copywriting

OK, here I go again with a grammar/spelling/word usage rant. grammar book

More and more lately I'm seeing apostrophes used to form the plural of nouns - which they cannot, and do not do! 

Plurals are formed by adding an "s" or sometimes an "es."

An apostrophe has two primary purposes in the English language.

One is to denote possession:

  • Sally's cat.
  • That car's wheels.
  • The agent's listing. 
  • The teacher's book.
  • The stove's burners.

Some words, however just ARE possessive, and don't need or want an apostrophe.

For instance:

  • theirs
  • hers
  • his
  • yours
  • ours
  • its

The other use for apostrophes is to take the place of letters that are missing when you combine two words:

  • they're for they are
  • I'm for I am
  • she's for she is
  • isn't for is not
  • there's for there is
  • haven't for have not
  • don't for do not

These words are called contractions, and they're used when you want a friendy, casual tone.

There are a few other uses for apostrophes, which you can learn by visiting Grammar Girl, but the big thing to remember here is that YOU DO NOT FORM THE PLURAL OF A NOUN WITH AN APOSTROPHE! 

When there's a noun followed by an apostrophe and an s, you need to look for something that belongs to that noun. 

 

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

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Rainmaker
396,190
John Handschuh ABR SRES
RE/MAX Action Realty - Warrington, PA
Bucks County Real Estate

Good Morning Marte,

Great explanation. The english language can be difficult. Sometime the words on paper are exactly as our thoughts and not always proper grammar.

 

Make it a great day !

Oct 29, 2015 07:28 PM #5
Rainmaker
3,201,449
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Marte. Your grammar tips are just great. We sometimes need reminders about good habits, it is so easy to develop bad ones. Enjoy your day!

Oct 29, 2015 08:49 PM #6
Rainmaker
2,660,753
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Yes, I have been seeing these mistakes on here more and more.  Hopefully, this will help many.  Eats shoots and leaves is also a great and interesting read.

Oct 29, 2015 09:27 PM #7
Rainmaker
3,542,806
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Marte. Don't worry, we either get it or not and I'm sure you do.

Oct 29, 2015 10:32 PM #8
Rainmaker
698,546
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Marte Cliff Where did the idea that what you write reflects who you are come from?

I DO JUDGE people by the way they write.

Bill Roberts

Oct 30, 2015 12:39 AM #9
Ambassador
2,812,502
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Marte thank goodness we've got you to help us walk the line on these little buggers! Not bugger's!!

Oct 30, 2015 01:26 AM #10
Rainmaker
1,522,353
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Randy Hilman, Associate Broker, GRI, CBR Thanks. Some people like to say that it doesn't matter, as long as people understand what you meant. What they don't realize is that using the wrong word makes it difficult for people to understand what you mean. Communication suffers.

Laura Cerrano I doubt if there's anyone who writes or speaks without making an occasional error.

John Handschuh Yes, it is a difficult language, but if we want to communicate well, we need to (somewhat) master it. 

Oct 30, 2015 02:27 AM #11
Rainmaker
1,522,353
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Wayne Martin That is a fact that has always puzzled me - why is it so much easier to develop bad habits than good ones?

Debbie Gartner Yes, that is a good book. I have it here somewhere and should re-read it. 

Sheila Anderson Yes, we either get it or we don't. I have great admiration for those who are speaking English as a second or third language and are working hard to "get it."

 

 

Oct 30, 2015 02:29 AM #12
Rainmaker
1,522,353
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Bill Roberts Sometimes it's very difficult not to judge people by what they write - especially if that's your first impression of the person. 

Anna Banana Kruchten Thanks for the giggle. 

Oct 30, 2015 02:31 AM #13
Ambassador
3,080,019
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

I still find myself having to correct my use of apostrophes.  And with cell phone text messaging, and I am dictating a message, I cringe when I send one knowing it is wrong, but may not be able to correct before sending.  

Oct 30, 2015 03:04 AM #14
Rainmaker
1,522,353
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Chris Ann Cleland I have a feeling that most people realize that text messaging garbles things. 

Oct 30, 2015 03:37 AM #15
Anonymous
Randy hilman

Bill Roberts. You first sentence is a fragment. Condsider revising.

Oct 30, 2015 06:43 AM #16
Rainmaker
524,948
Regina P. Brown
MBA Broker Consultants - Carlsbad, CA
M.B.A., Broker, Instructor

Great points to think about when writing!  Enjoy the weekend Marte Cliff

Oct 30, 2015 05:16 PM #17
Rainmaker
1,522,353
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks Regina P. Brown. I wish you a happy weekend as well. 

Oct 30, 2015 05:27 PM #18
Rainmaker
4,432,093
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Marte, Thank you for the reminder. Have a good weekend. 

Oct 30, 2015 08:49 PM #19
Rainmaker
1,522,353
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Gita Bantwal You're very welcome. A good weekend to you as well. 

Oct 31, 2015 02:34 AM #20
Rainmaker
2,486,716
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Marte, I try to remember these rules, but sometimes after I publish a post...I see an error and hurriedly fix it. I have also sent emails to members telling them of an error on their posts.

Nov 01, 2015 11:28 AM #21
Rainmaker
1,522,353
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Rebecca Gaujot, the Go To Realtor® Funny... no matter how many times you read and re-read, the errors jump out right after you hit "publish." I think if you know someone and know they'd appreciate it, letting them know of an error is a kind and wonderful thing to do. I know I appreciate it when someone alerts me to a mistake. 

Nov 01, 2015 11:38 AM #22
Rainmaker
3,050,725
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Brilliant Marte Cliff !!

Apr 18, 2016 02:37 PM #23
Rainmaker
1,522,353
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks Tony and Suzanne Marriott, Associate Brokers. I'm glad to be of service.

Apr 18, 2016 04:45 PM #24
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