Real estate agents have been discussing how to monetize databases for years now. Unfortunately, most agents have spent a lot of money on different system and they are no farther along in the process of monetization than they were at the start.
Everyone is building a database these days. And, everyone has leads in their database that are also in their competitors databases. Don't think that you are the only one that has their email address and cell number!
Here is a proven process for Turning your Database into a DataBank:
Assuming you are already in the process of building your database, you want to do the following with that database...
1) Contact them 2 times per month - Make sure you are NOT trying to sell them or list them in your communication. Your job is to add value by sharing important infomration about your market or the sales process. You are an educator, NOT, a salesperson within this context.
2) Use an application like Infusionsoft to send the emails so you can monitor their click patterns. This is how the top agents are doing 100+ deals from their databases. They know who to call and when to call them because they can see their click patterns which then trigger other actions steps. You should learn more about Infusionsoft for Real Estate Agents.
3) Have triggers set up in your Infusionsoft campaigns that alert you when someone is reading your information and immediately call them. You want to appear at the same time that they are interested in your message.
4) To effectively work your real estate database, you must email them, call them and take advantage of any social media interaction that you see about them. Take the time to look at their Facebook posts and congratulate them with their daughter graduates...you get the point!
5) In addition, don't be afraid to send a text to those that are engaging the most with your monthly messages. If you use an inteligent CRM then you wil have the ability to send them a predetermined text message automatically through the system. I use Convert By Text for sending real estate text marketing. Be respectful...only text those that are engaging with you already. This is not something you want to do cold.
6) Call you database once per quarter. Put it on your calendar and stick to the plan. If you will call your database quarterly, you stay on the top of their minds and they will think of you for buying, listing and send you referrals of their family, coworkers and friends.
Working a real estate database is easier than most agents think. The toughest part of ths process is to make the committment and stay consistent.
This plan will work everytime as long as you execute the plan.
I wish you the best of luck...
www.realestatesalessolution.com
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