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Testing different marketing methods

By
Mortgage and Lending with Aspen Home Mortgage, NMLS# 396174 NMLS# 1013160
Many real estate agents decide they want to try spreading out their risk by trying several different marketing methods until theydetermine what delivers the best results.  But "diversifying" in marketing translates to "dabbling".  You could easily be in danger of spreading yourself and your efforts too thin. I believe that most methods out there will work for someone if they put themselves into it 110%. Putting all of your marketing efforts into one method is not like putting all your eggs in one basket. I would compare it more to deciding to work 4 part time jobs for 10 hours each per week instead of working one 40 hour a week job.  It doesn't minimize your risk; it only minimizes your effectiveness.  Do one thing with all your heart and sould (and marketing budget). If you don't give it all you've got it won't work- I promise!
Posted by

Carla Starkie, NMLS# 1013160 
Carla & Company/ Aspen Home Loans, NMLS# 396174
Equal Housing Lender
4419 Centennial Blvd. #108
Colorado Springs, CO  80907

Carla@CarlaandCo.com
Cell: 719-200-5006

Eric Bouler
Gardner Realtors, Licensed in La. - New Orleans, LA
Listening to your Needs
Carla, you have a great point when it comes to marketing. Better to be real good with some medium rather than just there for four or five.
Feb 20, 2007 07:49 AM
Bob Sloop, Consultant, Indianapolis, IN
RS Mortgage Consulting - Indianapolis, IN
CARLA, I agree.  I got it....
Feb 20, 2007 11:10 AM