Farming can be a very effective way to build your business- if you have the money, and if you don't mind waiting a while before you start seeing the results. Many farming systems out there allow you to pretty much put your farm on auto-pilot. Farming can be set up so that it uses up very little of your precious time. But farming can be many times more expensive than working your sphere of influence. In order for a farm to be effective it needs to be many times larger than your SOI, which translates into a lot more money spent on postage ans mailings. A good farming campaign will probably take about 12 months and close to $20,000 to get going. If you've got the money, and you've got a year or more to be patient- then it truly can be a great way to build your business.
If you need a paycheck faster, if you don't have that kind of money for marketing, and if you have time on your hands, you might want to work your shere of influence instead.
Farming can be a great way to add people to your sphere for future referral business.
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