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HDR (High Dynamic Range) Photography by a Professional

By
Real Estate Agent with Atlanta Communities Real Estate Brokerage GREC #208281

When I first saw HDR photos mentioned in some article, I just assumed that it meant "High Definition something".  I thought it's not a big deal because everyone seems to have an HD camera with mega pixel resolution.  

I thought that to get those beautiful magazine like photos all you needed was an expensive mega pixel camera.  So I bought a nice Nikon camera thinking that that was my ticket to getting beautiful pictures for my listings.  I became very disappointed in my results.  They were OK but nothing special.

I'm not an expert so I'll leave the detailed explanation of HDR photogaphy to a photographer.  It's basically trying to mimic what your eye and brain do automatically througout the day.   Your eye is constantly taking many snapshots of your surroundings and your brain is then  processing all of those exposures and creating what you think you see as "reality".

What forced me to start hiring a professional photographer was when a seller of mine asked me how another home for sale in his neighborhood got such sharp and perfect looking pictures.  This seller prided himself as an amatuer photographer and he had me use for his listing the pictures that he had taken with his high end camera. 

So I called up a guy I had met through ActiveRain, Iran Watson, who was a real estate agent turned photographer. His onine portfolio was amazing.

I hired Iran on that listing and attended the photo shoot.  I wanted to see what it takes to get a good picture.  It was quite a learning experience.  

Twenty five scenes took about 3 hours.  What I learned is that you need to capture good content using good equipment but the magic is in the layering of the best parts of many exposures of the same scene.

To get that good content, you need a very sturdy tripod and a remote shutter release so that there is absolutely no vibration or changes from one exposure to the next.  Iran not only takes a few exposures above and below the normal range, he takes extra exposures where he blasts certain areas with a big hand held flash or exposures using remote flashes to light up areas in the distance.  From his extensive experience, he knows what needs to be done to make the final picture pop.

Iran has special gizmos for many special situation.  For the interior shots, it really doesn't matter what the natural lighting is like.  He can make a dark room look like a perfectly lit showroom.

As I mentioned, the magic is in the processing.  He is an expert at PhotoShop and uses that to layer together the best sections from each exposure.  I watched an online video about the process and was completely overwhelmed at what the learning curve would be.  It's not only the layering, you need to straighten the right lines in the shot, do color corrections and other touchups.  So I decided not to even think about going down the path of doing it myself.

 Here are some side by side comparisons.

   

Notice the lighting in general.  Also the views out the windows are always seen.  Notice the straigt lines of the walls even with the wider angle lens that allows the dining room into the scene in the back.  Also, that little segment of the back dining room would be dark if not for the remote flash that was used in that room

 

   

It's the same scene but the one on the right just looks so much better.

 

   

Here you can see how that nasty sunlight coming in the window is dealt with.  It's the same time of day in both pictures.  You can now see the beautiful floors.  Also the colors are corrected in some fashion so that they show up looking what they really look like in person.

 

   

Again, you can see out the window.

What I recommend is that you do not use a professional photographer like Iran Watson.  Imagine if all listing photos looked so nice?  I would have one less talking point to set myself apart from other agents :)

So just keep taking your photos with your iPhone.  It's a lot less expensive and I'm sure your sellers never bother to look at their listing photos anyway.

 

 

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About the Author:  Tim Maitski has been a full time Realtor since 1999. He has sold several hundreds of homes in areas around metro Atlanta.  Tim started with RE/MAX Greater Atlanta and is now with Atlanta Communities Real Estate Brokerage.

 

Along with blogging on ActiveRain, he provides one of the best real estate websites in Atlanta at www.HomeAtlanta.com .

 

His proprietary  "Maitski Line Reports" chart out the absorption rates over the past 14 years in 37 different market areas.  Know when it's a good time to buy or a good time to sell.    

 

His online Property Tax Calculator allows you to compare property taxes in many counties and cities around the Atlanta area.  He provides the Atlanta MLS Power Search Tool that allows searches of homes using over 35 specific criteria.

 

Over the years, Tim has optimized his business so that he now can offer a huge 50% commission rebate to his buyers.  The more experience one gets, the easier the job becomes.

 

Tim also has a "Five Days to Sold" System that uses an intensive marketing blitz to create a showing frenzy that creates urgency and offers.

 

Tim is always looking to LinkIn with anyone who is interested in building their social network.

 

View Tim Maitski ●Atlanta Realtor●'s profile on LinkedIn

Peter den Boer
Atlanta Communities - Woodstock, GA
MBA,GRI, Associate Broker, Realtor

Tim Maitski - Excellent post. I switched to a professional photographer last year and the results are amazing! Iran Watson is one of the best I have met. Excellent choice!

Nov 04, 2015 11:11 PM
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal

Peter,  Hope all is well with you.  It's funny. I think you were there at my informal ActiveRain meetup several years ago and that's when I think  I first met Iran.  Then it was about a year later before I saw the light and started using him.  Connections through ActiveRain are really valuable.

Nov 05, 2015 12:23 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

I remember Iran Watson's photos. I am sure watching a master taking photos and doing all the post processing is a wonderful experience.

We do our own photos. Including HDR. Yes, you need good camera, good tripod, spend time on Photoshop, but isn't it fun?

Nov 12, 2015 09:27 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Tim - I also want to add that while we do pretty good photos of interiors (and exteriors, what is really difficult for me is taking picture of people. Damn, they move, and something comes blurry, and they never give you that needed time to set the shot.

I fail with people miserably :)

Nov 12, 2015 09:29 AM